AudioHQ and Triton Digital Align to Scale Digital Audio Advertising in the United States
Agreement will Provide U.S. Audio Publishers and Advertisers with a Larger and More Focused Ad Sales Effort
NEW YORK - OCTOBER 18, 2016 - Triton Digital®, a leading technology provider for the digital audio industry, and AudioHQ (AHQ), a leading online audio sales representation firm, today announced an agreement whereby AudioHQ will be the exclusive seller of Triton’s online audio advertising inventory in the United States. In addition, AudioHQ will support the programmatic buying and selling of audio inventory by promoting Triton’s audio advertising exchange, a2x®, to traditional and programmatic buyers. Through this arrangement, AudioHQ will assume all audio advertising inventory operations and service delivery in the United States.
In addition to becoming Triton’s advertising sales representative, AudioHQ will subscribe to Webcast Metrics Local, Triton’s local market streaming audience measurement solution. AudioHQ Publishers that are not already measured by Triton’s Webcast Metrics® measurement solution will also be enabled for measurement and inclusion in the Triton Local Network within agency stewardship systems, which AudioHQ will eventually rename.
“We are pleased to align with AudioHQ to grow, enrich, and scale US advertising efforts whereby both audio Publishers and Advertisers benefit,” said Neal Schore, CEO at Triton Digital. “This arrangement provides our Publisher partners with access to a larger and more focused sales effort, while enabling Advertisers to scale their campaigns across an increased and more diversified array of audio assets.”
“Since the day we founded AudioHQ, our focus has always been on building the most complete monetization solution for digital audio publishers and this arrangement allows for a significantly broader approach across all sales channels including national, local and programmatic” said Matt Cutair, CEO at AudioHQ. “We could not be more thrilled to be bringing over such a talented team of individuals who have built a top class ad-sales business.”
AudioHQ (www.theaudiohq.com) entered the rapidly expanding digital audio advertising marketplace in 2014. The company is focused on developing a premium and exclusive advertising platform that connects advertisers with digital audio advertising inventory and integration opportunities across a targeted line-up of publisher partners. AudioHQ is the exclusive U.S. audio ad sales representative for many successful streaming audio services including SoundCloud, 8tracks, Jango, Aol Radio and Bloomberg. The company also has a content creation and distribution partnership with Paradigm Talent Agency.
About Triton Digital
Triton Digital’s® (www.tritondigital.com) technology has connected audio supply to advertising demand since 2006, providing the technical backbone for the digital audio marketplace. The company’s innovative technology enables both live and on-demand publishers to build audience and revenue globally. As a pioneer in the space, Triton Digital has made that audience available programmatically for the first time, maximizing audience buying efficiency for advertisers across the world.
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