Audio Sistema Taps Triton Digital’s Ad Platform for Targeted Ad Insertion
Audio Sistema becomes the first publisher in Central America to use digital audio advertising technology to increase audio inventory value
Honduras – Triton Digital (www.tritondigital.com), a leading technology provider for the audio industry, today announced the deployment of its Ad Platform technology to Audio Sistema, a leading radio company in Honduras operating sixteen frequencies nationwide. Triton Digital’s Advertising Platform, designed and built specifically for digital audio, provides campaign management and ad insertion technology to monetize streaming broadcasts by delivering highly contextual and appropriate ads.
Triton Digital's Ad Platform enables broadcasters to customize the online consumer experience and drive incremental revenue through the growing audience in this channel. Audio Sistema is the first Central America-based publisher to utilize Triton Digital’s Ad Platform to deliver highly contextual pre-roll and ads to its listeners by means of advanced targeting and online audio ad replacement.
“Our purpose is to create value for our advertisers and audience. The ability to replace ads enables us to deliver a personalized experience to each listener, resulting in increased engagement and audience growth for our stations,” said Luis Fernando Lemus Carranza, General Manager of Audio Sistema.
“Ad replacement is critical in the monetization of online audio streams and results in a better overall experience for listeners. We are proud to serve the advertising needs of Audio Sistema, as the first publisher to bring this technology to the Honduras market,” said Oscar Sermeno, Publisher Development Manager, Latin America at Triton Digital.
About Triton Digital
Triton Digital’s® technology has connected audio supply to advertising demand since 2006, providing the technical backbone for the digital audio marketplace. The company’s innovative technology enables both live and on-demand publishers to build audience and revenue globally. As a pioneer in the space, Triton Digital has made that audience available programmatically for the first time, maximizing audience buying efficiency for advertisers across the world.
About Audio Sistema S. De R.L
Since our founding in 1993, Audio Sistema has grown to 16 radio frequencies nationwide, including two terrestrial radio stations and one online radio station with high value programming. Through a wide range of national and international services, we are committed to providing value to both Advertisers and Audience while helping them grow their revenue.