Triton Digital Integrates a2x with RTBiQ to Connect Marketers and Advertisers with Premium, Global Digital Audio Advertising Inventory
Integration Provides RTBiQ Buyers with Access to Seamless Inventory Control and a Frictionless Buying Experience
LOS ANGELES – JULY 11, 2016 – Triton Digital, the largest technology and services provider to the global digital audio industry, today announced the integration of its audio advertising exchange, a2x, with mobile-first DSP RTBiQ. The partnership provides RTBiQ’s advertisers with the ability to add online audio from top-tier broadcasters and streaming music services to their programmatic, omni-channel buys.
“With tremendous global reach and sophisticated targeting capabilities, a2x’s ability to connect brands and audience in an effective, meaningful way is unparalleled,” said Richard Lowden, CEO of RTBiQ. “We are thrilled to provide our marketers with access to the premium and diverse inventory within this industry-leading global audio marketplace, and to leverage Triton’s expertise in audio to further evangelize the power and efficacy of the channel with our partners.”
“We are pleased to partner with RTBiQ, and look forward to fueling the success of their buyers through the addition of our top-tier audio inventory to their platform,” said Benjamin Masse, Managing Director, Market Development and Strategy at Triton Digital. “RTBiQ’s data-powered DSP seamlessly integrates digital audio into campaigns, and unveils the hidden performance metrics that empower media buyers.”
The global audio marketplace, a2x, is the world's first programmatic buying solution for digital audio, supporting both open marketplace and private deals. The industry-leading marketplace enables buyers to execute highly targeted, non-skippable and brand safe audio ad buys across a highly engaged digital audience. To learn more about a2x, visit www.audioadexchange.com.
About Triton Digital
Triton Digital® (https://www.tritondigital.com) is building a better audio marketplace by making online audio advertising more accessible, intelligent, and effective. Launched in 2006 and operating in more than 40 countries, Triton Digital is the largest technology and services provider to the global digital audio industry. Triton’s technology is designed to help broadcasters, podcasters, and music services streamline their day-to-day operations, build their online audience, and maximize their online revenue. Its comprehensive product suite includes online audience measurement, streaming delivery and media players, advertising technology and online audience engagement tools. Triton also operates a global audio ad exchange that delivers a streamlined and effective way for brands to reach a range of audio audiences through a single programmatic platform.
Headquartered in San Francisco, RTBiQ empowers brands, agencies and advocacy groups with advanced digital advertising solutions driven by in-depth audience data and attribution modeling, allowing for optimization of high-value impressions and online and offline consumer events. RTBiQ’s proprietary platform enables custom KPIs and opportunities for media buyers and advertisers to optimize across devices and formats, including digital audio, native, video and display. Its mobile-first DSP platform was designed with a full suite of analytics tools to provide advanced insights into performance, from view-through and listen-through visits to in-store foot traffic, ensuring advertisers can reach audiences on any device and connect with them one-on-one. Learn more at www.rtbiq.com.