Press Releases

Triton Digital’s a2x Nominated for Best Overall Technology for Programmatic Trading at The Drum’s Digital Trading Awards USA

Wednesday, Aug 09, 2017 7:19 AM EST

Triton Digital, the largest technology and services provider to the digital audio industry, announced today that their programmatic audio advertising exchange, a2x®, has been nominated in the category of Best Overall Technology for Programmatic Trading at The Drum’s Digital Trading Awards USA 2017.

a2x, the world’s first programmatic buying solution for streaming audio, enables audio buyers from across the globe to execute non-skippable and brand safe audio ad buys across the premium, highly engaged audience of online audio. The programmatic buying solution is unique in that it enables publishers and advertisers to partner dynamically to deliver relevant, meaningful ads through precise targeting parameters, including format, genre, geography, demo, gender, and first and third party data.

“We are pleased that a2x is being recognized in the category of Best Overall Technology for Programmatic Trading,” said Benjamin Masse, Managing Director, Market Development and Strategy at Triton Digital.  “We remain committed to delivering a streamlined and effective way for brands to reach their desired audiences, and it is an honor to be nominated alongside other technologists that share our passion.  We wish our fellow nominees the best of luck, and are looking forward to the ceremony in September.” 

The Drum’s Digital Trading Awards recognizes the best in the programmatic and ad-tech industry in the USA. The winners will be announced on September 21, 2017 at the Edison Ballroom in New York City.

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About Triton Digital

Triton Digital® is building a better audio marketplace by making online audio advertising more accessible, intelligent, and effective.  Launched in 2006 and operating in more than 40 countries, Triton Digital is the largest technology and services provider to the global digital audio industry. Triton’s technology is designed to help broadcasters, podcasters, and music services streamline their day-to-day operations, build their online audience, and maximize their online revenue.  Its comprehensive product suite includes online audience measurement, streaming delivery and media players, advertising technology and online audience engagement tools. Triton also operates a global audio ad exchange that delivers a streamlined and effective way for brands to reach a range of audio audiences through a single programmatic platform.