NRJ Global Partners with Triton Digital to Launch the First Programmatic Audio Advertising Exchange in France

Press Release

Monday, Oct 05, 2015 8:20 AM EST

NRJ Global Partners with Triton Digital to Launch the First Programmatic Audio Advertising Exchange in France

Partnership Provides Access to Premium Online and Mobile Audio Inventory Programmatically

LOS ANGELES – OCTOBER 05, 2015 – Triton Digital®, a leading technology provider for the audio industry, today announced a partnership with French multimedia group NRJ Global to bring a2x®, the industry’s foremost programmatic buying solution for digital audio, to France.  The partnership will enable the programmatic purchase of targeted online and mobile audio impressions in France for the first time, beginning with inventory from NRJ Group's web radio stations with other global audio publishers to follow.

The platform’s automated, exchange-driven method of buying and selling ad impressions facilitates rapid and precise transactions, resulting in the highest price for publishers and the greatest efficiency for advertisers.  To deliver the most personal, targeted ads, a2x integrates consumer data with information on online purchase intent, household demographics and behavioral propensities allowing advertisers to reach highly targeted audiences in real-time.

“We are pleased to partner with Triton Digital to bring this innovative method of buying and selling audio impressions to France,” said Kevin Benharrats, Head of Digital at NRJ Group. “As the leading programmatic digital audio ad exchange in the United States, a2x was the obvious choice for introducing programmatic buying to the French digital audio industry.”

"We are excited to partner with NRJ Global to provide programmatic access to premium audio inventory in France," said Benjamin Masse, SVP & GM of Advertising at Triton Digital. "The arrival of this exchange is a significant step forward for both the advertising landscape and the digital audio industry in France." 

About NRJ  Group

NRJ GROUP is one of the leading French private media groups and an international player present in  14 other countries, either directly or under licensing agreements with the NRJ /ENERGY brand, the number one international radio brand, and/or NOSTALGIE/NOSTALGIA. In France, the Group is the private radio market leader and one of the new players on the television market. The Group is also a significant player on the radio broadcasting market, through its subsidiary towerCast, number two on the French broadcasting market. NRJ GROUP is a publisher, producer and broadcaster, and markets its own media spaces. For several years, it has been supported by the strength of its radio media and its NRJ, NOSTALGIE, CHERIE FM and RIRE & CHANSONS brands, as well as its marketing expertise and commercial power for deploying new media, particularly in the Television division, or new ways to access its media, principally the internet, and related activities around partnerships in order to follow and anticipate consumer developments, while offering a wider range of advertising services for its clients. 

About Triton Digital

Triton Digital’s® ( technology has connected audio supply to advertising demand since 2006, providing the technical backbone for the digital audio marketplace. The company’s innovative technology enables both live and on-demand publishers to build audience and revenue globally. As a pioneer in the space, Triton Digital has made that audience available programmatically for the first time, maximizing audience buying efficiency for advertisers across the world.

For more information, press only:

Kristin Charron
Triton Digital
+1 (866) 448-4037 x2694


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