NRG Media Selects Triton Digital’s Audience Management Platform to Streamline Website Operations and Increase Online Audience Engagement
NRG Media to Utilize the CMS and Club Components of Triton’s Audience Management Platform
LOS ANGELES – January 17, 2017 – Triton Digital®, a leading technology provider for the audio industry, today announced that NRG Media has selected the CMS and Club components of Triton’s Audience Management Platform (AMP), to streamline website operations and increase audience engagement across the radio group’s 45 stations.
AMP CMS enables NRG to easily create, manage, and syndicate content and promotions across all or select station websites. It also enables them to maintain complete control of their content with multiple permission levels so creative can be made accessible to an entire network or maintained locally. With AMP Club, NRG will launch an online community for their loyal listeners through a single point of registration, while driving station and advertiser engagement through various types of contests, surveys, and email marketing.
“We are pleased to be working with Triton and to be leveraging their Audience Management platform to improve our web operations and deepen connections with our listeners,” said Mary Quass, CEO at NRG Media. “We look forward to utilizing both tools to create compelling online experiences for our listeners that we can then share and syndicate easily.”
“We are proud to support NRG Media by providing them with intuitive tools to effectively execute their digital strategy and to help their clients achieve their advertising objectives,” said John Rosso, President of Market Development at Triton Digital. “We look forward to continuing to support their goals of increasing listener engagement and growing their audience.”
About Triton Digital
Triton Digital’s® (https://tritondigital.com) technology has connected audio supply to advertising demand since 2006, providing the technical backbone for the digital audio marketplace. The company’s innovative technology enables both live and on-demand publishers to build audience and revenue globally. As a pioneer in the space, Triton Digital has made that audience available programmatically for the first time, maximizing audience buying efficiency for advertisers across the world.
About NRG Media
NRG Media is dedicated to providing Great Local Radio and is committed to being an active and integral part of the communities in which it serves. NRG Media consists of 45 radio stations throughout four states in the Midwest - Iowa, Nebraska, Wisconsin, and Illinois.
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