Packed conference illuminates advertising in streaming audio
Nearly 300 ad-agency audio buyers, executives of pureplay streaming audio services and the technology companies which power the space packed into the Metropolitan Pavilion for the first Streaming Audio Advertising Summit yesterday in New York. The four-hour event was presented by RAIN in collaboration with Pandora, Spotify, and Triton Digital, and sponsored by audioBoom, PodcastOne, AdLarge, AdsWizz, Audio.ad, AudioHQ, and TargetSpot.
Key topics in the stage presentations were data, podcasting, programmatic, listening metrics, buy-side perspective, and audio creative — each focused on the advertising ecosystem which monetizes the streaming audio which reaches most online listeners.
Brian O’Kelley, in a conversation with Triton President of Market Development John Rosso, was one of several highlights. O’Kelley is the founder and CEO of AppNexus, and widely regarded as the founder of programmatic. He related a story of his company’s genesis, and emphasized the distinction between programmatic and automated advertising. “Automation is streamlining; programmatic is empowering,” he said. O’Kelley also proposed a new and optimized term: “programmed advertising.”
A line of attendees stretching our the door onto New York’s West 18th Street postponed by 30 minutes the start of the sold-out event, but everyone was accommodated.