Friday, May 20, 2016 10:15 AM EST

Digital Audio Streaming Enjoyed March Surge.


The number of consumers using their mobile phones for audio listening continues to grow—which means digital streaming is surging. According to Triton Digital’s latest data, digital audio listening grew 13.1% in March during primetime weekdays from 8am to 6pm, compared to the same period a year ago; meanwhile, Monday-Sunday, 8am-midnight listening grew 12.6%.

In total for March, Triton recorded 4.82 million average active sessions (AAS) during weekday prime and 4.06 million AAS from M-Sun, 6 am-midnight. (Triton tracks streaming for both pureplays and radio broadcasters.) In the total-week daypart, iHeartRadio was the most-listened-to broadcaster among domestic services with 334,319 AAS, followed by NPR stations with 41,326 AAS and Cumulus stations’ 40,636. CBS Radio, Entercom, EMF, ESPN and Univision also ranked in the top 10, while Salem, Greater Media, Emmis, Hubbard, Radio One, Bonneville and Beasley all made it to the top 20.

Pureplays Pandora and Spotify were the most-streamed services overall. Among the top 20 markets, streaming increased 2.1% in New York compared to February, while Boston and San Francisco each posted 5.7% gains and Atlanta increased 7.5%. Month-over-month streaming dipped low-single digits in Los Angeles, Chicago, Dallas and Houston. Contemporary music formats got a boost in March, with urban adult contemporary streaming up 7.4% over February, while urban contemporary increased 6.7% and modern adult contemporary jumped 6.5%. Among Hispanic formats, regional Mexican streams climbed 4.7%, while Spanish contemporary inched up 3.7%. In contrast, jazz/smooth jazz stations fell off 4.7%, while sports dropped 2.7%.