News

Thursday, Jun 01, 2017 5:29 PM EST

Triton Hires Digital Ad Vet for MRC Accreditation

thumbnail

Triton Digital has recruited digital advertising industry veteran Nicole Kuntz as senior VP of Compliance and Industry Relations, and chief compliance officer. In her new role, Kuntz will be responsible for overseeing the company’s Media Ratings Council accreditation process of its Webcast Metrics platform.

Kuntz, who has worked closely with the MRC and specializes in implementing procedures to produce effective and reliable measurements, joins Triton after having recently served as VP/Regulatory Affairs at WhiteOps, a human verification technology and data integrity firm. Her previous experience includes VP/Audience Analytics at comScore and senior manager of Media and Entertainment Advisory Services at Ernst & Young.

“With an extensive background in digital advertising and audience measurement, Nicole is an incredibly valuable asset to the team,” Triton Digital CEO Neal Schore said in a news release. “A proponent of reliability and accuracy, we are excited to have her on board to drive ongoing development and innovation to our Webcast Metrics platform as it relates to its continued MRC accreditation, leadership in industry-standard setting, and overall contribution to the exponential growth of the digital audio industry.”

Earlier this month Triton completed its annual MRC audit and accreditation for its Webcast Metrics product and the Webcast Metrics Local’s (WCML) Pandora implementation.

“Recent years have proven that the digital audio industry is on a fascinating trajectory, and standard-setting has become increasingly important,” Kuntz added. “Triton is a dynamic industry leader, and I am thrilled to join them to continue building on the highly respected platform of innovation that is driving meaningful revenue and the growth of the digital audio industry.”