Podcast Ranker: New features highlight of August ranking of biggest podcasts
August Top 3 are Hamish and Andy, Casefile True Crime and Life Uncut
The new Australian Podcast Ranker charts include listener and download figures by podcast title for the first time in the August data.
The changes provide the market with greater insights on podcast consumption to assist with advertiser investment decisions and help accelerate the commercialisation of the growing podcast market.
The top three podcasts in both the Top 100 Ranker and Top 100 All-Australian Ranker are Hamish & Andy (LiSTNR – SCA), Casefile True Crime (Audioboom) and Life Uncut with Brittany Hockley and Laura Byrne (ARN/iHeartMedia).
Leading the rankings, Hamish and Andy had 919,000 monthly listens in August and just over 2m downloads.
Casefile True Crime and Life Uncut were the only other podcasts with over half a million listens.
A total of seven podcasts had over 1m monthly downloads. In addition to the top three already mentioned above, the others were The Update (Nova), 7am, Stuff You Should Know and The Kyle and Jackie O Show.
Several podcasts were impacted by the change in the rankings. SEN Breakfast was ranked #10 in July, and it sits at #35 on the new chart.
The Whateley podcast also dropped, down from #13 to #45.
The KIIS 101.1 breakfast show podcast Jase and PJ has been replaced by Jase and Lauren with the change of host seeing the series drop from #21 to #49.
Nine Radio’s Ben Fordham Live dropped from #26 to #41.
The total monthly downloads in August were 49m, up from 47.8m in July.
Triton Digital reported the top three publishers for the Australian Podcast Ranker are ARN/iHeartMedia, LiSTNR (SCA) and Audioboom.
Podcast Ranker: LISTNR reports new record high of 3 million listeners
After the release of the Podcast Ranker this morning, LiSTNR reported it had more podcasts in the Top 20 Podcast Ranker than any other publisher. As well as Hamish & Andy taking out the #1 ranking, other LiSTNR podcasts in the Top 20 included Hamish & Andy’s Remembering Project, The Briefing, and The National Briefing and the top four sports podcasts with The Howie Games, Triple M Footy AFL, Rush Hour with JB and Billy, and The Scorecard with Liam Flanagan.
SCA chief content officer Dave Cameron said: “SCA is Australia’s No.1 creator and publisher of audio content and we have never created so much amazing and diverse, original content on a daily and weekly basis or worked with so many brilliant creators in our history. It’s delivering rapidly growing audiences across our digital and broadcast platforms. Creating the No.1 podcast in Australia, as well as creating the most amount of original Australian content every day is an extraordinary achievement for our radio and LiSTNR content teams,”.
SCA general manager digital audio Grant Tothill said: “LiSTNR has created a premium, personalised digital audio ecosystem for both audiences and advertisers, and across the SCA network reaches more than 4.5 million Australians and is growing fast. Streaming hours and time spent listening across our radio brands, podcasts, news and music continues to surge, with consumers making digital audio part of their everyday lives,”
To read the full article, visit https://www.mediaweek.com.au/nielsen-announces-data-collaboration-with-pubmatic-through-audience-encore/