Triton Digital releases 2023 US Podcast Report
Triton Digital‘s 2023 US Podcast Report has unearthed the latest trends in podcast listening and the devices and platforms that listeners use.
The report also looked at the demographics and characteristics of podcast listeners overall.
It says over the past two years, there’s been a 12% growth in monthly podcast users.
The report says “In 2023, podcasting solidified its position as a leading force in the digital audio world, retaining its status as a captivating and influential platform for storytelling, conversations, news and entertainment as we enter 2024.”
Key findings include:
Podcast listeners are younger, more educated and more diverse.
Older Americans and women are catching up and have been listening to podcasting at a faster rate over the past two years
Apple and Spotify continue to be the leaders when it comes to podcast consumption
YouTube is attracting new podcast listeners and viewers, and adding podcast listeners the fastest
Comedy is the top podcast genre in the US.
Read the full report here.
To read the full article, visit: https://radiotoday.com.au/triton-digital-releases-2023-us-podcast-report/