Triton’s Latest Alliance Is With Wedel Software.
It has been a year of deal-making, partnerships and alliances for Triton Digital, which E.W. Scripps bought for $150 million a year ago. The latest is with Wedel Software, an international provider of broadcast software, which has integrated its MediaSales Traffic solution with Triton’s online Audio Ad Server. The move streamlines ad operations for users of the Triton Ad Platform and Wedel Software’s MediaSales Traffic solution, enabling them to simultaneously enter campaigns for multiple advertising mediums including digital audio like podcasts, traditional radio, display, search, and more into one system at the same time. The companies say the integration also significantly improves reporting processes and eliminates the risk of human error by automating the consolidation of campaign results like impressions or GRPs.
“We are excited to partner with Triton Digital to provide our users with a streamlined workflow for the trafficking of audio ads,” said Wedel CEO Raoul Wedel in the announcement. “The combination of our solutions will undoubtedly provide our clients with an increasingly powerful, user-friendly, and simplified ad management solution.”
Since Scripps took control last December, Triton has announced a series of partnerships and alliances with media vendors and service providers to weave itself into the fabric of digital delivery. Scripps did spin-off the Audience Management Platform (AMP) business to Frankly Media for $3 million in a move executives said was designed to allow Triton to focus on infrastructure and measurement.