Inside Radio Podcast Explores Digital Audio With John Rosso
Fueled by an expanding array of consumer electronics devices, digital audio continues to show across-the-board listening gains. For Triton Digital, which is tasked with measuring all this consumption, a central challenge is “keeping up with the rapidly fragmenting marketplace of players,” says president of market development John Rosso in the latest episode of the Inside Radio Podcast. “Every month there seems to be new devices that people are consuming live or on-demand audio on and we’ve got to keep up with that ever growing list.”
Now that E.W. Scripps Co. has closed its $150 million purchase of Triton, Rosso talks with Inside Radio about what the deal means for the audio industry and how Triton’s technology and expertise can be used for Scripps’ podcast platforms Stitcher and Midroll and other parts of the Cincinnati-based company’s media empire. Rosso also explains on the podcast why audio companies are snapping up ad tech firms and why media companies need a data strategy. He delves into the areas of artificial intelligence and the growth of dynamic audio ad creative, and talks about whether Triton may launch a syndicated podcast measurement service.
Asked where the digital puck is heading, Rosso says: “It’s a continued explosion and fragmentation of the listening environment... There are so many devices on which audio can be consumed and we have only scratched the very surface of the connected car.”
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