Triton Digital Elevates Three Executives To VP Roles.
Triton Digital has announced another round of executive-level appointments intended to maximize growth around the globe. Oscar Sermeno is elevated to VP of Market Strategy, Americas; Daniel Karlsson rises to VP, Market Development and Global Strategy; and Michael Chien is upped to VP of Advertising Product Strategy.
“Triton Digital continues on a trajectory of rapid growth and global expansion,” President/CEO John Rosso said. “These recent promotions within our leadership team will play an instrumental role in furthering Triton’s innovative spirit while maintaining operational excellence and expanding the company’s presence around the world. All while continuing to provide best-in-class audio streaming, podcasting, audience measurement, and advertising technology on a global scale.”
A 20-year veteran of international market development, Triton says Sermeno will tap into his knowledge of programmatic advertising, digital audio measurement, and content distribution to expand publisher adoption across the U.S., Canada, and Ibero-American countries.
Karlsson, another 20-year industry vet, will lead the sales team for audio advertising technology, podcast and streaming services, and audience measurement solutions across Europe, the Middle East, and North African regions.
Chien has more than 12 years of experience building enterprise SaaS solutions that serve the audio and ad tech sectors. In his new role as VP of Advertising Product Strategy, Michael will oversee the management of Triton Digital’s advertising solutions and the product management team.
The appointments come two months after Triton promoted Stephanie Donovan to Global Head of Revenue, Alex Fournier to Chief Technology Officer, Benjamin Masse to Chief Product Officer, and Molly Glover Gallatin as Senior VP of Marketing and Jelli Customer Experience. Those announcements coincided with the integration of the Jelli platform, which iHeartMedia purchased in 2018, into Triton’s services. Triton was acquired by iHeartMedia in February 2021 in a $230 million deal.