The Triton Local Network (TLN) combines audio inventory from industry leading broadcasters and well-known Internet radio publishers into one network that can be bought via the top media buying platforms, making at-scale digital audio easily accessible to agencies and advertisers.
The Triton Local Network is available in Mediaocean and STRATA, allowing for automated planning and buying of Internet radio from proposal to invoice.
TLN provides a network of premium publishers, delivering 37 million uniques. The specific publishers and stations included in the Triton Local Network vary on a market-by-market basis.
Call letters have been established for all 307+ MSAs. All markets have been coded as TL (Triton Local) with the two-letter market code (e.g. TLDE for Detroit).
Using our MRC accredited Webcast Metrics Local data (market population and demographics), Triton Local Network provides the following metrics: AQH, AQH Rating, Cume, and Cume Rating. Each market is able to deliver 5-10 weekly TRPs.
Currently, the Triton Local Network can be targeted by geo and demo, A18-49 and A25-54.