IQM is a global provider of digital advertising media and data management technology. IQM’s proprietary platform (the "Platform") activates data, automates execution, and optimizes advertising interactions across addressable media — delivering greater performance, transparency, and control to marketers communicating to voters. Co-founded by Bhargav Patel, CEO and Kris Qiu, COO, IQM processes are powered by artificial intelligence (AI) with machine learning to more accurately measure voters’ levels of enthusiasm, open mindedness and political motivations. Plus, IQM creates predictive models that track voters’ journeys from campaign kickoff to the booth. IQM draws on the extensive experience of a 30+-person team specialized in AI, computer vision, mathematical optimization and politics. For more information, visit www.iqm.com.
IQM is a DSP partner, integrated into our programmatic audio marketplace, a2x®.