View our Recent Announcements
September 15, 2020 | Digital Journal
Triton Digital Activates Tru Optik Political Data Cloud for Streaming Audio
NEW YORK--(Business Wire)--Triton Digital®, the global technology and services leader to the digital audio and podcast industry, announced today that advertisers can now purchase digital audio inventory on an audience- …
September 15, 2020 | Radio Info
Australian Podcast Awards announce 2020 partners
The Australian Podcast Awards (APAs) has announced its list of 2020 partners, showcasing the growing support for premium Australian audio-on-demand content both locally and globally.
Supporting podcasts big and small, …
August 20, 2020 | RAIN News
June webcast streaming was mixed; several upward trends within overall flatness
Stream listening in June was a mixed story: A lift of only one percent month-over-month for the entire cohort, but 12 brands experienced month-over-month gain of 5% or more. The “entire cohort” is the top 20 streamers …
August 14, 2020 | MarTech Series
Tru Optik Launches Self-Service Data Marketplace to Power Connected TV, Streaming Audio and Gaming Advertising
Leading CTV Data Marketplace Expands Cookie-less Audience Targeting across 80MM+ Connected U.S. Homes
In the second quarter of 2020, nearly forty percent of the brands and agencies using third-party data with the Tru …
August 14, 2020 | Radio & Television Business Report
Black Media Symposium Keynote Preview: Ed Gordon
Ed Gordon is an Emmy Award–winning broadcaster who has interviewed many newsmakers, including President Clinton. Earlier this year, Gordon authored his first book, the best-selling “Conversation in Black,” in which he …
August 14, 2020 | Inside Radio
Tru Optik Launches Self-Service Data Marketplace, Makes Tech Available To Brands, Agencies.
Connecticut-based Tru Optik launches a new self-service platform for streaming media and connected device audio planning across the fragmented advertising ecosystem.
The company says in a news release that the Tru …
August 11, 2020 | B&T Magazine
Stuff You Should Know Podcast Remains As Most Listened To Show
ARN and iHeartPodcast Network’s Stuff You Should Know podcast has topped the list for most listened to podcast shows in July, according to Triton Digital’s Australian Podcast Ranker.
Meanwhile, seven new shows appear …
August 07, 2020 | MediaPost
Google Helps Advertisers Create, Buy Ads On Pandora, Spotify, Other Platforms
Google has been building support for audio advertising and on Thursday announced new tools for advertisers to create ads and connect with listeners on platforms like Pandora, SoundCloud, and Spotify.
One tool, called …
July 16, 2020 | RAIN News
Omny Studio launches secure distribution for private or subscription listening
Through its parent company Triton Digital, Omny Studio announced today the launch of secure distribution of podcasts. Systems like this enable podcasters to separate some content from the main feed. Access to the …