Monetizing Digital Audio: Streaming Simulcast Or Ad Insertion?

With more and more AM/FM radio listening coming from streaming, programmers and sales managers are looking for ways to provide a pleasant listening experience while monetizing this growing audience. Dynamic ad insertion … More

Podcast industry aims to better track listeners through new analytics tech called RAD

Internet users are already being tracked to death, with ads that follow us around, search histories that are collected and stored, emails that report back to senders when they’ve been read, websites that know where you … More

Inside Radio Podcast Explores Digital Audio With John Rosso

Fueled by an expanding array of consumer electronics devices, digital audio continues to show across-the-board listening gains. For Triton Digital, which is tasked with measuring all this consumption, a central … More

Deezer, Triton Team For Mobile Programmatic Audio Ads

The ad sales house of a popular global music streaming service has launch mobile programmatic audio advertising for its free users through a new partnership with a top technology and services provider now owned by The E. … More

Scripps Closes Its Acquisition of Triton, The Leader in Digital Audio Services

CINCINNATI – The E.W. Scripps Company (NASDAQ: SSP) has closed its acquisition of Triton, the global leader in digital audio technology and measurement services.

“The Triton acquisition aligns with the Scripps strategy … More

Triton Digital signs Singapore’s Mediacorp

Triton Digital announced that Mediacorp, the leading media company in Singapore, has signed on to use its services in digital audio and podcasting. Under the terms of the arrangement, Mediacorp will use Triton’s audio … More

IAB Audio Council Releases Audio Creative Best Practice Showcase

Sydney, Australia - 5th November 2018: IAB Australia’s Audio Council has released an Audio Creative Best Practice Showcase for marketers and advertisers, partnering with insurance brand Choosi, to bring their … More

Triton Digital’s latest online audio client is Australia’s Grant Broadcasters

Triton Digital announced that it has signed Grant Broadcasters, an Australian media company, as a client for its services in the delivery, monetization, and measurement of online audio content. Grant Broadcasters will … More