Brad Hill, RAIN News Tuesday, Mar 04, 2014 11:20 AM EST
Terrestrial radio has a newly official ratings competitor on the local level: Internet radio.In a culmination of a rigorous two-year evaluation period, Triton Digital’s Webcast Metrics Local ratings product has received accreditation from the Media Rating Council (MRC). The seal of approval sanctions Triton’s Average Quarter Hour (AQH) listenership metric, and its local Cume Rating. Webcast publishers which subscribe to the Webcast Metrics Local service, and intend to take advantage of its … read more
Tom Cheredar, Venture Beat Tuesday, Mar 04, 2014 8:47 AM EST
There is plenty of money to be made in radio advertising, but most of it is tied up in terrestrial (aka traditional) radio stations rather than digital music services. A large part of that has to do with digital services having no standards for how to measure local audience metrics.Fortunately Triton Digital, the company responsible for providing the industry standard for digital audio measurement, recently scored a huge win for digital radio services looking to boost revenue from local ad … read more
Tyler Loechner, Media Post Thursday, Oct 17, 2013 12:20 PM EST
Independent media trading desk Accordant Media on Thursday announced a partnership with Triton Digital. The partnership will give Accordant clients access to audio inventory available for programmatic buying through Triton's a2x exchange. Biddable audio inventory has been on the trading desk's radar for "quite some time," per an Accordant representative.Matt Greitzer, Accordant's co-founder, said that many of the company's clients already run traditional radio ads, but they are only active with … read more
Tyler Loechner, Media Post Thursday, Oct 03, 2013 5:00 PM EST
Triton Digital on Thursday announced the launch of "Side Channels," a tool for audio publishers. Side Channels allows audio publishers to create and manage up to 10 digital-only channels, according to a release.
The ultimate purpose of Side Channels is to help audio publishers retain listeners. It offers the listeners fresh content, and the company claims that it will lighten the ad load.
“Research consistently supports the notion that high advertising loads and scarcity of choice are primary … read more
Tyler Loechner, MediaPost Monday, Sep 30, 2013 10:15 AM EST
Triton Digital, operators of the programmatic exchange for streaming audio advertising, a2x, this morning announced a partnership with Lotame, a data management platform (DMP). The partnership will allow a2x publishers to use first- and third-party data from Lotame's platform.
John Rosso, president of market development for Triton Digital, told RTM Daily that the partnership is a result of "growth and interest in the platform, and [of] the number of advertisers and campaigns that are coming to … read more
Haydn Shaughnessy, Forbes Thursday, Sep 26, 2013 10:10 AM EST
Today’s superstar businesses are device companies, integrating hardware, software, services and connection. We don’t get much chance to stop and think what that new product model means to how you do R&D, product development and innovation. But Apple is showing us. While we were fixated on hardware, on the iPhone, the Cupertino company is disrupting radio with its new, to the smartphone, iTunes radio service.
Like it did with MP3s , Apple is not offering anything essentially innovative in … read more
Tyler Loechner, MediaPost Thursday, Aug 01, 2013 8:35 AM EST
Triton Digital, operators of the a2x programmatic audio exchange, are expected to announce a partnership with Semcasting later this morning that will allow advertisers to target individual listeners cross-device. Triton claims that through the partnership with Semcasting, a2x advertisers will be able to behaviorally "target every listener on any device without the need for cookies" in real-time.
Cookies won't be required because Semcasting's audience targeting platform (Smart Zone) operates on … read more
Tyler Loechner, MediaPost Friday, Jun 28, 2013 8:50 AM EST
In an interview with RTM Daily earlier this week, Varick Media Management's new SVP of Platform Sales, Sandie Milberg, said that one of her short-term goals was to provide programmatic access to a host of channels. What she didn't say was that "short-term" meant "within the week." The agency trading desk has today joined Triton Digital's a2x platform, a real-time bidding (RTB) platform for online and mobile radio. VMM is the second desk to join the platform publicly* - back in January, Triton … read more