Tyler Loechner, MediaPost Monday, Sep 30, 2013 10:15 AM EST
Triton Digital, operators of the programmatic exchange for streaming audio advertising, a2x, this morning announced a partnership with Lotame, a data management platform (DMP). The partnership will allow a2x publishers to use first- and third-party data from Lotame's platform.
John Rosso, president of market development for Triton Digital, told RTM Daily that the partnership is a result of "growth and interest in the platform, and [of] the number of advertisers and campaigns that are coming to … read more
Haydn Shaughnessy, Forbes Thursday, Sep 26, 2013 10:10 AM EST
Today’s superstar businesses are device companies, integrating hardware, software, services and connection. We don’t get much chance to stop and think what that new product model means to how you do R&D, product development and innovation. But Apple is showing us. While we were fixated on hardware, on the iPhone, the Cupertino company is disrupting radio with its new, to the smartphone, iTunes radio service.
Like it did with MP3s , Apple is not offering anything essentially innovative in … read more
Tyler Loechner, MediaPost Thursday, Aug 01, 2013 8:35 AM EST
Triton Digital, operators of the a2x programmatic audio exchange, are expected to announce a partnership with Semcasting later this morning that will allow advertisers to target individual listeners cross-device. Triton claims that through the partnership with Semcasting, a2x advertisers will be able to behaviorally "target every listener on any device without the need for cookies" in real-time.
Cookies won't be required because Semcasting's audience targeting platform (Smart Zone) operates on … read more
Tyler Loechner, MediaPost Friday, Jun 28, 2013 8:50 AM EST
In an interview with RTM Daily earlier this week, Varick Media Management's new SVP of Platform Sales, Sandie Milberg, said that one of her short-term goals was to provide programmatic access to a host of channels. What she didn't say was that "short-term" meant "within the week." The agency trading desk has today joined Triton Digital's a2x platform, a real-time bidding (RTB) platform for online and mobile radio. VMM is the second desk to join the platform publicly* - back in January, Triton … read more