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    Programmatic’s Next Frontier Is Radio

    Tom Vernon, Radio World Monday, Feb 02, 2015 8:35 AM EST

    Over the past two decades, computers have revolutionized radio broadcasting, changing how content is created, stored and utilized, as well as the technological nuts and bolts of the business. The next area poised for transformation is advertising.

    “Programmatic” has become a buzzword in advertising circles in the past year; and though it is of most interest to the sales department staff, it should be understood, too, by managers in other departments of a media/radio enterprise.

    IT’S HAPPENING … read more

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    Cross-Platform Addressability: Q&A With Benjamin Masse

    Charlene Weisler, MediaPost Thursday, Jan 29, 2015 9:40 AM EST

    Benjamin Masse’s background is in anthropology, which is not as far afield from media as one might think. His canny assessment of consumer behavior has helped him in the music recommendation system sector, then at Google, and now at Triton Digital, a leading technology provider for the audio industry. He says his master’s degree in anthropology “opens our minds up to track anything that interacts with the consumer, including software. When you build software, you should not think of only … read more

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    Triton, eXelate Bring Digital Audio To Programmatic Campaigns

    Erik Sass, MediaPost Wednesday, Jan 28, 2015 12:34 PM EST

    Digital audio tech firm Triton Digital has partnered with data tech firm eXelate to create a new streaming audio data management platform. This new “DMP” should enable media buyers to target audiences more effectively and incorporate audio into programmatic campaigns alongside other digital media. The new data management platform will combine Triton’s listener profiles with eXelate’s insights on consumer purchase intent, household demographics, and behavioral characteristics.

    The combined data … read more

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    Triton Digital & eXelate partner in first Data Management Platform for streaming audio

    Brad Hill, RAIN News Tuesday, Jan 27, 2015 3:16 PM EST

    Triton Digital today announced an exclusive partnership with eXelate to develop the first Data Management Platform (DMP) dedicated to streaming audio. The alliance matches Triton’s cross-device audience profiling ability with eXelate’s data cloud infrastructure and audience segmenting across marketing channels.

    In plainer English, the streaming audio industry is getting its first dedicated Big Data-crunching platform. DMPs turn vast volumes of data into smart information about listener … read more

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    eXelate Moves To Leverage Smart TV And Streaming Audio Data

    Kelly Liyakasa, AdExchanger Tuesday, Jan 27, 2015 3:10 PM EST

    Data marketing company eXelate on Tuesday launched the eXelate Customer Data Cloud, unifying its data exchange, data-management platform (DMP) and analytics.  It also launched a streaming audio DMP in partnership with digital audio measurement company Triton Digital and is partnering with interactive video ad platform Innovid and set-top box provider Roku to create a smart TV ad-serving application. 

    A Deterministic Cloud

    The Customer Data Cloud links eXelate’s data exchange and DMP and … read more

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    Patrick Reynolds Talks About the “Meaty Middle” of the FM Sandwich

    Brad Hill, RAIN News Thursday, Oct 23, 2014 2:42 PM EST

    Patrick Reynolds, Chief Strategy Officer of Triton Digital and a featured speaker at the upcoming RAIN Summit Europe in London on November 4, says that streaming could be the meat of the FM sandwich. That tasty analogy came up in a phone conversation with RAIN recently, in which Reynolds previewed the panel discussion he will moderate in London: “Measuring and Monetizing FM’s Online Audience.”“What’s the roll of digital in your FM arsenal?” is one main question Reynolds will put to his … read more

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    One on One with Triton’s Benjamin Masse

    Inside Radio, Inside Radio Wednesday, Sep 03, 2014 12:39 PM EST

    Research shows that more than ever, listeners hear audio on digital devices, smartphones and computers, not on a traditional radio, even if it’s an AM/FM station. A pioneer in the space, Triton Digital, has just launched a new ad platform to serve traditional radio, digital radio and pureplays alike, but most of all, it helps deliver.

    IR: Triton Digital gets high marks for its new ad platform for live and on-demand broadcasters...Masse: We took our time, listened to our customers, and … read more

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    Triton Digital Unveils New Streaming Ad Platform

    Erik Sass, MediaPost Tuesday, Sep 02, 2014 3:46 PM EST

    Online radio listening is growing rapidly, and media companies are hurrying to keep pace with new digital radio advertising products targeting this growing audience. The latest new offering comes from Triton Digital, which this week unveiled its new Triton Advertising Platform to help digital audio publishers monetize their audiences for both live and on-demand streaming audio.

    The Tap service includes tools for forecasting available inventory and combining these forecasts with audience data … read more

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    Why Music Is The Next Big Battle For The Tech Titans

    Haydn Shaughnessy, Forbes Thursday, Jul 17, 2014 11:27 AM EST

    Brendan O’Driscoll runs Soundwave, a small start-up out of Dublin, Ireland, and while Ireland has had its share of attention as a hotbed of tech start-ups, today the hot start-up is getting hugely more attention than in the past. Soundwave, a finalist in the EY Entrepreneur of the Year Awards, one of the few companies to have its product launch on the new Google Wear (at Google i/O), backed by entrepreneur Mark Cuban is already fielding acquisition inquiries, one year after launch.The key to … read more

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    Triton Digital’s local webcast ratings receive Media Rating Council accreditation

    Brad Hill, RAIN News Tuesday, Mar 04, 2014 11:20 AM EST

    Terrestrial radio has a newly official ratings competitor on the local level: Internet radio.In a culmination of a rigorous two-year evaluation period, Triton Digital’s Webcast Metrics Local ratings product has received accreditation from the Media Rating Council (MRC). The seal of approval sanctions Triton’s Average Quarter Hour (AQH) listenership metric, and its local Cume Rating. Webcast publishers which subscribe to the Webcast Metrics Local service, and intend to take advantage of its … read more