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    Communicorp in Bid to Earn Revenue from Mobile Audience

    Laura Slattery, Irish Times Thursday, Jul 21, 2016 11:42 AM EST

    Today FM and Newstalk parent Communicorp is bidding to make money from its mobile audience, partnering with Adforce. com to serve targeted ads to people listening to radio on their smartphones. The move enables Communicorp to earn revenues from the live and on-demand streaming of its Irish radio stations, which also include Spin 1038, Spin SouthWest and 98FM. will sell digital audio advertising on behalf of the Denis O’Brien-owned company, using pre-roll and in-stream ad formats … read more

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    Radio’s Digital Stream Listening Climbs 31%.

    Tuesday, Jun 14, 2016 8:58 AM EST

    As if media watchers needed yet another sign of mobile’s explosive growth—devices are now the most popular way to digitally stream radio. In April, mobile listening accounted for 76.2% of all streaming—an all-time high—during Mon.-Fri., from 6am-8pm, according to new data from Triton Digital’s April streaming report.

    “Today’s listeners aren’t tied to a desktop or stationary device. The mobile device has become the transistor radio of yesteryear,” said Rob Favre, Triton Digital’s chief … read more

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    Packed conference illuminates advertising in streaming audio

    Brad Hill, RAIN News Friday, Jun 03, 2016 4:29 PM EST

    Nearly 300 ad-agency audio buyers, executives of pureplay streaming audio services and the technology companies which power the space packed into the Metropolitan Pavilion for the first Streaming Audio Advertising Summit yesterday in New York. The four-hour event was presented by RAIN in collaboration with Pandora, Spotify, and Triton Digital, and sponsored by audioBoom, PodcastOne, AdLarge, AdsWizz,, AudioHQ, and TargetSpot.

    Key topics in the stage presentations were data, podcasting, … read more

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    Podcasting jumps: New metrics from Edison Research and Triton Digital released today

    Brad Hill, RAIN News Thursday, May 26, 2016 4:30 PM EST

    The Podcast Consumer, an annual research report from Edison Research and Triton Digital and released today, represents the 12th year of podcast research conducted by Edison. The podcast metrics revealed today come from the larger Infinite Dial project, an annual consumer survey of listening habits that started in 1998.

    Some basic listening metrics which were featured in the Infinite Dial presentation in March start off the Podcast Consumer report. They show general podcast adoption rate among … read more

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    Broadcast Radio Streaming Climbed 18% YOY in March.

    Friday, May 20, 2016 10:19 AM EST

    According to new data, radio broadcasters have good reason to be excited about—rather than threatened by—digital audio streaming. New streaming rankings from Triton Digital show broadcaster radio streaming is up 18% year-over-year during weekday prime.

    “It is not that listeners aren’t listening to their radio stations, but rather that they are consuming the audio in a different way,” says Robert Favre, Triton’s chief compliance officer. “That’s a huge story for broadcast radio.” Overall … read more

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    Digital Audio Streaming Enjoyed March Surge.

    Friday, May 20, 2016 10:15 AM EST

    The number of consumers using their mobile phones for audio listening continues to grow—which means digital streaming is surging. According to Triton Digital’s latest data, digital audio listening grew 13.1% in March during primetime weekdays from 8am to 6pm, compared to the same period a year ago; meanwhile, Monday-Sunday, 8am-midnight listening grew 12.6%.

    In total for March, Triton recorded 4.82 million average active sessions (AAS) during weekday prime and 4.06 million AAS from M-Sun, 6 am- … read more

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    Programmatic Audio Emerges – And Looks For Its Place In The Media Plan

    Alison Weissbrot, AdExchanger Monday, Apr 11, 2016 1:30 PM EST

    Digital audio inventory is increasingly available for programmatic purchase. But while audio publishers see value in the audience-based buying and granular targeting that programmatic offers, they are wary of dumping their inventory into an open exchange. And advertisers aren’t really sure how programmatic audio fits into their paid media mix.Here’s the landscape: iHeartRadio inventory is mostly sold directly, though some of its digital inventory is available through private exchanges. Spotify … read more

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    Three Reasons Audio Ignites The Advertising Mix

    Bret Kinsella, Adotas Friday, Apr 01, 2016 10:48 AM EST

    Let’s discuss audio as a marketing channel. Historically, its been referred to as radio; however, so much of it is now online that radio waves only figure into part of the equation. Internet radio, music streaming services, podcasts, navigation apps and digital assistants are all pushing audio content into more aspects of daily life. Today, audio represents an opportunity for advertisers to reach consumers at times when other media are not in use and it is proving to have effectiveness that … read more

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    NPR Selects Triton Digital's Tap Podcast Tool To Help Monetize Podcasts

    Tobi Elkin, MediaPost Monday, Feb 01, 2016 11:44 AM EST

    Audio tech provider Triton Digital on Monday announced that National Public Radio (NPR) selected Triton's Tap Podcast tool to help further monetize and distribute its podcasts. Those podcasts include "Serial," "Fresh Air," "This American Life," "TED Radio Hour" and many more.

    Triton's Tap Podcast is designed to dynamically stitch pre-roll, mid-roll and post-roll audio ads directly into podcast episodes or audio files, targeting multiple podcasts at once or multiple campaigns within one podcast, … read more

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    2016 Predictions: Industry thought-leaders peer into the new year for online audio

    Brad Hill, RAIN News Wednesday, Jan 06, 2016 9:19 AM EST

    Happy New Year! In last year’s edition of RAIN’s annual predictions, we wrote: “2015 will be an eventful year for all stakeholders in online audio.” It was. See our review of 2015 for a bullet-point survey of the 67 top stories of the year. This year will carry forward the audio industry’s reputation for quick, disruptive change. RAIN News is pleased to present predictions from 26 thought-leading guest futurists:

    Ruth Presslaff (President, Presslaff Interactive Revenue)

    Neal Schore ( … read more