2015 News Items

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    Cross-Platform Addressability: Q&A With Benjamin Masse

    Charlene Weisler, MediaPost Thursday, Jan 29, 2015 9:40 AM EST

    Benjamin Masse’s background is in anthropology, which is not as far afield from media as one might think. His canny assessment of consumer behavior has helped him in the music recommendation system sector, then at Google, and now at Triton Digital, a leading technology provider for the audio industry. He says his master’s degree in anthropology “opens our minds up to track anything that interacts with the consumer, including software. When you build software, you should not think of only … read more

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    Triton, eXelate Bring Digital Audio To Programmatic Campaigns

    Erik Sass, MediaPost Wednesday, Jan 28, 2015 12:34 PM EST

    Digital audio tech firm Triton Digital has partnered with data tech firm eXelate to create a new streaming audio data management platform. This new “DMP” should enable media buyers to target audiences more effectively and incorporate audio into programmatic campaigns alongside other digital media. The new data management platform will combine Triton’s listener profiles with eXelate’s insights on consumer purchase intent, household demographics, and behavioral characteristics.

    The combined data … read more

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    Triton Digital & eXelate partner in first Data Management Platform for streaming audio

    Brad Hill, RAIN News Tuesday, Jan 27, 2015 3:16 PM EST

    Triton Digital today announced an exclusive partnership with eXelate to develop the first Data Management Platform (DMP) dedicated to streaming audio. The alliance matches Triton’s cross-device audience profiling ability with eXelate’s data cloud infrastructure and audience segmenting across marketing channels.

    In plainer English, the streaming audio industry is getting its first dedicated Big Data-crunching platform. DMPs turn vast volumes of data into smart information about listener … read more

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    eXelate Moves To Leverage Smart TV And Streaming Audio Data

    Kelly Liyakasa, AdExchanger Tuesday, Jan 27, 2015 3:10 PM EST

    Data marketing company eXelate on Tuesday launched the eXelate Customer Data Cloud, unifying its data exchange, data-management platform (DMP) and analytics.  It also launched a streaming audio DMP in partnership with digital audio measurement company Triton Digital and is partnering with interactive video ad platform Innovid and set-top box provider Roku to create a smart TV ad-serving application. 

    A Deterministic Cloud

    The Customer Data Cloud links eXelate’s data exchange and DMP and … read more