2015 News Items

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    Podcasting Platform Spreaker Joins Triton Digital's a2x Audio Ad Exchange

    Felicia Greiff, MediaPost Friday, Dec 04, 2015 7:00 AM EST

    Spreaker, a San Francisco-based podcasting platform that lets users stream and create shows, announced it has joined the a2x audio ad exchange powered by Triton Digital, an audio industry tech provider.

    Spreaker’s pre-roll audio podcast inventory will be available on the exchange in 2016. Other publishers on the exchange include Spotify, Rdio, Cumulus, Slacker Radio, CBS Radio, MLB.com Gameday Audio, Entercom and Live365.

    On Spreaker’s blog, the company said users often request … read more

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    Triton Digital signs iHeartMedia for local digital audio metrics

    Brad Hill, RAIN News Thursday, Oct 22, 2015 3:26 PM EST

    In a milestone agreement with ramifications for the streaming audio advertising ecosystem, Triton Digital will provide local digital audio metrics for the entire iHeartMedia empire of radio stations. iHeart will leverage Triton’s Webcast Metrics Local product, which provides audience measurement of audio streaming in local markets.

    Radha Subramanyam, President of Research and Insights at iHeartMedia, endorsed Triton’s methodology as a standard, and emphasized the potential revenue … read more

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    Big Mobile Launches Mobile Audio Network With Southern Cross Austereo

    Rachel Blair, B&T Australia Monday, Aug 24, 2015 10:44 AM EST

    Mobile specialist Big Mobile, has launched a mobile audio network, Big Audio. 

    Created through a strategic partnership with Triton Digital & Southern Cross Austereo’s a2x  Digital Audio Exchange, Big Audio incorporates audiences across multiple leading music streaming services and radio broadcasters listening on mobile apps and sites.

    The new Big Audio network includes top music sites and apps with around 15 million completed listens per month available on launch, and is … read more

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    Swedish Podcasting App Acast To Sell Audio Ads Via Programmatic

    Tyler Loechner, MediaPost Friday, Aug 07, 2015 2:57 PM EST

    Acast, a Swedish podcasting app, has joined the a2x audio ad exchange powered by Triton Digital. The move means advertisers will be able to purchase Acast’s podcast inventory via programmatic for the first time.

    Ross Adams, UK country manager at Acast, said in a prepared statement that advertisers can target Acast listeners by using their existing digital data sets. The partnership creates “the ability to finally target by location and scale programmatically, in the podcast market,& … read more

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    Xaxis Partners with Southern Cross Austereo & Triton Digital to Launch Xaxis Radio with the First Programmatic Audio Campaign on Australian Publishers

    Friday, Jun 05, 2015 11:12 AM EST

    Xaxis, the world’s largest programmatic media and technology platform, announced today the launch of Xaxis Radio in Australia, establishing the country’s first programmatic product for buying digital audio ads. Created through a strategic partnership with Southern Cross Austereo (SCA) and Triton Digital, Xaxis Radio enables advertisers to buy digital audio ads at scale across the Southern Cross Austereo (SCA) network as well as a number of other tier 1 digital audio publishers via … read more

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    Why Radio Needs to Hear From Your Social Media Management Company

    Karyn Bak, Inside Radio Monday, May 18, 2015 4:59 PM EST

    Social media represents a fundamental shift in how businesses interact with their customers today. A well-executed social media strategy can grow a radio station's business, boost their brand, and increase their value. But how do you get decision-makers in the radio industry to take social media — and your company — seriously? Let's take a look at two primary ways radio stations can benefit from your services and make the most out of social media marketing. 

    1. Social … read more

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    Audio And The Programmatic Buy: Ad Execs Describe The Challenges

    Liz Rowley, AdExchanger Wednesday, Mar 18, 2015 10:49 AM EST

    There are a number of reasons programmatic buying has yet to permeate the digital audio space, a growing area that would seem ripe for automation.  Among those reasons is a lack of standards.  The IABs first stab at standardization was the Digital Audio Ad Serving Template (DAAST), which surfaced some six months ago.  But according to those familiar with listener habits in the US, audiences are often streaming on non-IAB compliant software, or they’re downloading content … read more

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    Smartening Up Advertising: A Conversation About Programmatic

    Brad Hill, RAIN News Friday, Mar 06, 2015 9:16 AM EST

    What is the state of the programmatic audio advertising market? Automated buying, real-time bidding, sharp audience targeting - these key values get lumped into the “programmatic” meme in a swirl of enthusiasm, reluctance, adoption, and avoidance. There are differing levels of awareness about what programmatic advertising is, and where the audio programmatic market stands in the larger landscape of digital advertising.

    For a deeper dive, and a view through the eyes of the leading … read more

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    IAB Reveals 2015 Sales & Service Excellence Awards Winners

    Monday, Feb 09, 2015 9:22 AM EST

    Honors Exceptional Leadership and Contributions from Companies and Individuals That Are Driving the Digital Media & Marketing Industry Forward

    PHOENIX, AZ (February 8, 2015) — Tonight, at the 2015 IAB Annual Leadership Meeting: “Content and the King Makers,” at the JW Marriott Desert Ridge in Phoenix, AZ, the Interactive Advertising Bureau (IAB) announced the winners of its 2015 Sales and Service Excellence Awards. The IAB Sales Awards are bestowed upon individuals and … read more

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    Programmatic’s Next Frontier Is Radio

    Tom Vernon, Radio World Monday, Feb 02, 2015 8:35 AM EST

    Over the past two decades, computers have revolutionized radio broadcasting, changing how content is created, stored and utilized, as well as the technological nuts and bolts of the business. The next area poised for transformation is advertising.

    “Programmatic” has become a buzzword in advertising circles in the past year; and though it is of most interest to the sales department staff, it should be understood, too, by managers in other departments of a media/radio enterprise. … read more