2013 News Items

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    Accordant Steps Into Audio RTB, Partners With Triton

    Tyler Loechner, Media Post Thursday, Oct 17, 2013 12:20 PM EST

    Independent media trading desk Accordant Media on Thursday announced a partnership with Triton Digital. The partnership will give Accordant clients access to audio inventory available for programmatic buying through Triton's a2x exchange. Biddable audio inventory has been on the trading desk's radar for "quite some time," per an Accordant representative.Matt Greitzer, Accordant's co-founder, said that many of the company's clients already run traditional radio ads, but they are only active with … read more

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    Triton Unveils 'Side Channels' For Audio Publishers

    Tyler Loechner, Media Post Thursday, Oct 03, 2013 5:00 PM EST

    Triton Digital on Thursday announced the launch of "Side Channels," a tool for audio publishers. Side Channels allows audio publishers to create and manage up to 10 digital-only channels, according to a release.

    The ultimate purpose of Side Channels is to help audio publishers retain listeners. It offers the listeners fresh content, and the company claims that it will lighten the ad load.

    “Research consistently supports the notion that high advertising loads and scarcity of choice are primary … read more

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    Triton Taps Lotame's DMP For a2x Publishers

    Tyler Loechner, MediaPost Monday, Sep 30, 2013 10:15 AM EST

    Triton Digital, operators of the programmatic exchange for streaming audio advertising, a2x, this morning announced a partnership with Lotame, a data management platform (DMP). The partnership will allow a2x publishers to use first- and third-party data from Lotame's platform.

    John Rosso, president of market development for Triton Digital, told RTM Daily that the partnership is a result of "growth and interest in the platform, and [of] the number of advertisers and campaigns that are coming to … read more

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    Yes, Apple Is Back In The Disruption Business

    Haydn Shaughnessy, Forbes Thursday, Sep 26, 2013 10:10 AM EST

    Today’s superstar businesses are device companies, integrating hardware, software, services and connection. We don’t get much chance to stop and think what that new product model means to how you do R&D, product development and innovation. But  Apple is showing us. While we were fixated on hardware, on the iPhone, the Cupertino company is disrupting radio with its new, to the smartphone, iTunes radio service.

    Like it did with MP3s , Apple is not offering anything essentially innovative in … read more

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    No Cookie Needed: Triton's a2x Platform Adds Behavioral Targeting Through Semcasting Partnership

    Tyler Loechner, MediaPost Thursday, Aug 01, 2013 8:35 AM EST

    Triton Digital, operators of the a2x programmatic audio exchange, are expected to announce a partnership with Semcasting later this morning that will allow advertisers to target individual listeners cross-device. Triton claims that through the partnership with Semcasting, a2x advertisers will be able to behaviorally "target every listener on any device without the need for cookies" in real-time.

    Cookies won't be required because Semcasting's audience targeting platform (Smart Zone) operates on … read more

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    Varick Adds Programmatic Radio, Second Desk To Partner With Triton

    Tyler Loechner, MediaPost Friday, Jun 28, 2013 8:50 AM EST

    In an interview with RTM Daily earlier this week, Varick Media Management's new SVP of Platform Sales, Sandie Milberg, said that one of her short-term goals was to provide programmatic access to a host of channels. What she didn't say was that "short-term" meant "within the week." The agency trading desk has today joined Triton Digital's a2x platform, a real-time bidding (RTB) platform for online and mobile radio. VMM is the second desk to join the platform publicly* - back in January, Triton … read more

  • 'Always Above The Fold': Audio Joins The RTB Ranks

    Steve Smith, MediaPost Monday, May 06, 2013 4:20 PM EST

    As programmatic media buying extends its reach beyond display and into video and perhaps eventually to TV, John Rosso, president, market development, Triton Digital, is hoping that agencies will look at their trading desk dashboards and realize that they could be bidding on audio ads, too. “This is the first audio ad exchange, a supply-side platform for audio, that can plug into programmatic audience buying and real-time bidding,” he says. But unlike some RTB display ads, an audio insert is … read more

  • Old Media, New Tricks

    Suzanne Vranica, Wall Street Journal Monday, May 06, 2013 1:45 PM EST

    Radio and Outdoor Companies Turn to Online Auction System to Sell Digital Ads

    Buying ad space on the video screens inside the Clark/Lake train station in Chicago typically involves making half a dozen phone calls and exchanging several emails or faxes with the firm that owns the screens.

    Now, advertisers can accomplish the same task with a few clicks of a computer mouse, thanks to a new auction system for buying digital out-of-home ads.

    Such automated auctions already are used for Web … read more

  • Now RTB Also Stands For Radio Time Bidding

    Joe Mandese, MediaPost Wednesday, Mar 27, 2013 8:50 AM EST

    Programmatic media-buying may be dominated by online display, but it’s starting to gain traction as an efficient -- and effective -- way of trading other media, even some of the most old school options. And there’s nothing more old school on Madison Avenue than radio, right? Not so, according to Triton Digital, the private equity-backed radio tech firm, which has already cut deals with WPP’s Xaxis and CBS to begin trading radio inventory on its a2x programmatic buying platform. Tomorrow it will … read more

  • Pandora Teams With Strata, Mediaocean To Simplify Ad-Buying

    Mark Walsh, MediaPost Monday, Mar 04, 2013 8:00 AM EST

    Online radio service Pandora confirmed Tuesday that it will integrate its audience data into the Strata and Mediaocean media-buying platforms. The move will allow advertisers to compare Pandora’s audience ratings side-by-side with terrestrial radio stations nationwide.

    That in turn could bolster Pandora’s ad sales by making it easier for agencies and marketers to plan, buy and process digital radio advertising. Until now, radio ad buyers using Strata and Mediaocean had to manually research … read more