2012 News Items

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  • Traditional Media Still Most Trusted Sources of Info

    eMarketer Wednesday, Jul 11, 2012 11:30 AM EST

    TV most trusted source of information, but internet key to researching products and services

    eMarketer has noted that while digital has caused some traditional media to suffer in terms of consumer time and attention—notably, print and radio—TV still takes up the bulk of US adults’ time with media. And June research from Triton Digital, a digital service provider for online and traditional radio, shows the medium also garners the most trust from consumers.

    More than 45% of respondents in North … read more

  • John Rosso Power Player Interview

    All Access.com Wednesday, Jun 27, 2012 2:15 PM EST

    In a sense, John Rosso is hanging 10, riding a new wave - the wave being digital media. As Triton's head of Market Development, Rosso oversees the tracking of digital media usage, which like that wave, continues to grow unabated ... and no one knows how big it will become. Here's how he's enjoying the ride...

    When did you first get interested in the digital/Net side of things?

    I first got interested in the Internet in the early '90s. I launched the first website for a radio station in New … read more

  • Keep Businesses Alive With Careful Growth Strategies

    By Sonya Carberry, Investors.com Thursday, Mar 22, 2012 10:00 AM EST

    Grow or die? Executives sweat over that business mantra. How they cultivate corporate longevity:

    Nurture. What to do when your firm's roots are in a declining technology? Get busy branching out.

    That's CEO Mark Lucas' plan for Imation (IMN). The tech firm, which excelled in magnetic tape and CD disk markets, is now propagating newer data storage and data security technologies. "I have committed to the outside world that we will return to growth by the end of 2012," he told IBD.

    Look it over. … read more

  • Jim Kerr of Triton Digital on Why Radio and Daily Deals are a Compelling Model

    By Kara Kamenec, Daily Deal Media Monday, Feb 20, 2012 10:00 AM EST

    Jim Kerr, VP of Strategy at Triton Digital, spoke with Boyan Josic, Founder and CEO of Daily Deal Media, regarding Triton Digital’s daily deals offerings, as well as the advantages that media companies have in the daily deals space. 

    Triton Digital, the international radio-focused media frontrunner, has taken on a unique approach to combining radio with daily deals by reaching existing subscribers, aka listeners, with deal offerings in what Jim calls a more “emotional” methodology. Radio … read more