Karyn Bak, Inside Radio Monday, May 18, 2015 4:59 PM EST
Social media represents a fundamental shift in how businesses interact with their customers today. A well-executed social media strategy can grow a radio station's business, boost their brand, and increase their value. But how do you get decision-makers in the radio industry to take social media — and your company — seriously? Let's take a look at two primary ways radio stations can benefit from your services and make the most out of social media marketing.
1. Social Media Presence for Radio … read more
Liz Rowley, AdExchanger Wednesday, Mar 18, 2015 10:49 AM EST
There are a number of reasons programmatic buying has yet to permeate the digital audio space, a growing area that would seem ripe for automation. Among those reasons is a lack of standards. The IABs first stab at standardization was the Digital Audio Ad Serving Template (DAAST), which surfaced some six months ago. But according to those familiar with listener habits in the US, audiences are often streaming on non-IAB compliant software, or they’re downloading content rather than streaming, … read more
Brad Hill, RAIN News Friday, Mar 06, 2015 9:16 AM EST
What is the state of the programmatic audio advertising market? Automated buying, real-time bidding, sharp audience targeting - these key values get lumped into the “programmatic” meme in a swirl of enthusiasm, reluctance, adoption, and avoidance. There are differing levels of awareness about what programmatic advertising is, and where the audio programmatic market stands in the larger landscape of digital advertising.
For a deeper dive, and a view through the eyes of the leading programmatic … read more
Monday, Feb 09, 2015 9:22 AM EST
Honors Exceptional Leadership and Contributions from Companies and Individuals That Are Driving the Digital Media & Marketing Industry Forward
PHOENIX, AZ (February 8, 2015) — Tonight, at the 2015 IAB Annual Leadership Meeting: “Content and the King Makers,” at the JW Marriott Desert Ridge in Phoenix, AZ, the Interactive Advertising Bureau (IAB) announced the winners of its 2015 Sales and Service Excellence Awards. The IAB Sales Awards are bestowed upon individuals and organizations for … read more
Tom Vernon, Radio World Monday, Feb 02, 2015 8:35 AM EST
Over the past two decades, computers have revolutionized radio broadcasting, changing how content is created, stored and utilized, as well as the technological nuts and bolts of the business. The next area poised for transformation is advertising.
“Programmatic” has become a buzzword in advertising circles in the past year; and though it is of most interest to the sales department staff, it should be understood, too, by managers in other departments of a media/radio enterprise.
IT’S HAPPENING … read more
Charlene Weisler, MediaPost Thursday, Jan 29, 2015 9:40 AM EST
Benjamin Masse’s background is in anthropology, which is not as far afield from media as one might think. His canny assessment of consumer behavior has helped him in the music recommendation system sector, then at Google, and now at Triton Digital, a leading technology provider for the audio industry. He says his master’s degree in anthropology “opens our minds up to track anything that interacts with the consumer, including software. When you build software, you should not think of only … read more
Erik Sass, MediaPost Wednesday, Jan 28, 2015 12:34 PM EST
Digital audio tech firm Triton Digital has partnered with data tech firm eXelate to create a new streaming audio data management platform. This new “DMP” should enable media buyers to target audiences more effectively and incorporate audio into programmatic campaigns alongside other digital media. The new data management platform will combine Triton’s listener profiles with eXelate’s insights on consumer purchase intent, household demographics, and behavioral characteristics.
The combined data … read more
Brad Hill, RAIN News Tuesday, Jan 27, 2015 3:16 PM EST
Triton Digital today announced an exclusive partnership with eXelate to develop the first Data Management Platform (DMP) dedicated to streaming audio. The alliance matches Triton’s cross-device audience profiling ability with eXelate’s data cloud infrastructure and audience segmenting across marketing channels.
In plainer English, the streaming audio industry is getting its first dedicated Big Data-crunching platform. DMPs turn vast volumes of data into smart information about listener … read more
Kelly Liyakasa, AdExchanger Tuesday, Jan 27, 2015 3:10 PM EST
Data marketing company eXelate on Tuesday launched the eXelate Customer Data Cloud, unifying its data exchange, data-management platform (DMP) and analytics. It also launched a streaming audio DMP in partnership with digital audio measurement company Triton Digital and is partnering with interactive video ad platform Innovid and set-top box provider Roku to create a smart TV ad-serving application.
A Deterministic Cloud
The Customer Data Cloud links eXelate’s data exchange and DMP and … read more
Brad Hill, RAIN News Thursday, Oct 23, 2014 2:42 PM EST
Patrick Reynolds, Chief Strategy Officer of Triton Digital and a featured speaker at the upcoming RAIN Summit Europe in London on November 4, says that streaming could be the meat of the FM sandwich. That tasty analogy came up in a phone conversation with RAIN recently, in which Reynolds previewed the panel discussion he will moderate in London: “Measuring and Monetizing FM’s Online Audience.”“What’s the roll of digital in your FM arsenal?” is one main question Reynolds will put to his … read more