Brad Hill, RAIN News Thursday, Oct 22, 2015 3:26 PM EST
In a milestone agreement with ramifications for the streaming audio advertising ecosystem, Triton Digital will provide local digital audio metrics for the entire iHeartMedia empire of radio stations. iHeart will leverage Triton’s Webcast Metrics Local product, which provides audience measurement of audio streaming in local markets.
Radha Subramanyam, President of Research and Insights at iHeartMedia, endorsed Triton’s methodology as a standard, and emphasized the potential revenue gains of the … read more
Rachel Blair, B&T Australia Monday, Aug 24, 2015 10:44 AM EST
Mobile specialist Big Mobile, has launched a mobile audio network, Big Audio.
Created through a strategic partnership with Triton Digital & Southern Cross Austereo’s a2x Digital Audio Exchange, Big Audio incorporates audiences across multiple leading music streaming services and radio broadcasters listening on mobile apps and sites.
The new Big Audio network includes top music sites and apps with around 15 million completed listens per month available on launch, and is estimated to grow to 5 … read more
Tyler Loechner, MediaPost Friday, Aug 07, 2015 2:57 PM EST
Acast, a Swedish podcasting app, has joined the a2x audio ad exchange powered by Triton Digital. The move means advertisers will be able to purchase Acast’s podcast inventory via programmatic for the first time.
Ross Adams, UK country manager at Acast, said in a prepared statement that advertisers can target Acast listeners by using their existing digital data sets. The partnership creates “the ability to finally target by location and scale programmatically, in the podcast market,” Adams … read more
Xaxis Partners with Southern Cross Austereo & Triton Digital to Launch Xaxis Radio with the First Programmatic Audio Campaign on Australian PublishersFriday, Jun 05, 2015 11:12 AM EST
Xaxis, the world’s largest programmatic media and technology platform, announced today the launch of Xaxis Radio in Australia, establishing the country’s first programmatic product for buying digital audio ads. Created through a strategic partnership with Southern Cross Austereo (SCA) and Triton Digital, Xaxis Radio enables advertisers to buy digital audio ads at scale across the Southern Cross Austereo (SCA) network as well as a number of other tier 1 digital audio publishers via Triton’s a2x® … read more
Karyn Bak, Inside Radio Monday, May 18, 2015 4:59 PM EST
Social media represents a fundamental shift in how businesses interact with their customers today. A well-executed social media strategy can grow a radio station's business, boost their brand, and increase their value. But how do you get decision-makers in the radio industry to take social media — and your company — seriously? Let's take a look at two primary ways radio stations can benefit from your services and make the most out of social media marketing.
1. Social Media Presence for Radio … read more
Liz Rowley, AdExchanger Wednesday, Mar 18, 2015 10:49 AM EST
There are a number of reasons programmatic buying has yet to permeate the digital audio space, a growing area that would seem ripe for automation. Among those reasons is a lack of standards. The IABs first stab at standardization was the Digital Audio Ad Serving Template (DAAST), which surfaced some six months ago. But according to those familiar with listener habits in the US, audiences are often streaming on non-IAB compliant software, or they’re downloading content rather than streaming, … read more
Brad Hill, RAIN News Friday, Mar 06, 2015 9:16 AM EST
What is the state of the programmatic audio advertising market? Automated buying, real-time bidding, sharp audience targeting - these key values get lumped into the “programmatic” meme in a swirl of enthusiasm, reluctance, adoption, and avoidance. There are differing levels of awareness about what programmatic advertising is, and where the audio programmatic market stands in the larger landscape of digital advertising.
For a deeper dive, and a view through the eyes of the leading programmatic … read more
Monday, Feb 09, 2015 9:22 AM EST
Honors Exceptional Leadership and Contributions from Companies and Individuals That Are Driving the Digital Media & Marketing Industry Forward
PHOENIX, AZ (February 8, 2015) — Tonight, at the 2015 IAB Annual Leadership Meeting: “Content and the King Makers,” at the JW Marriott Desert Ridge in Phoenix, AZ, the Interactive Advertising Bureau (IAB) announced the winners of its 2015 Sales and Service Excellence Awards. The IAB Sales Awards are bestowed upon individuals and organizations for … read more
Tom Vernon, Radio World Monday, Feb 02, 2015 8:35 AM EST
Over the past two decades, computers have revolutionized radio broadcasting, changing how content is created, stored and utilized, as well as the technological nuts and bolts of the business. The next area poised for transformation is advertising.
“Programmatic” has become a buzzword in advertising circles in the past year; and though it is of most interest to the sales department staff, it should be understood, too, by managers in other departments of a media/radio enterprise.
IT’S HAPPENING … read more
Charlene Weisler, MediaPost Thursday, Jan 29, 2015 9:40 AM EST
Benjamin Masse’s background is in anthropology, which is not as far afield from media as one might think. His canny assessment of consumer behavior has helped him in the music recommendation system sector, then at Google, and now at Triton Digital, a leading technology provider for the audio industry. He says his master’s degree in anthropology “opens our minds up to track anything that interacts with the consumer, including software. When you build software, you should not think of only … read more