Let’s discuss audio as a marketing channel. Historically, its been referred to as radio; however, so much of it is now online that radio waves only figure into part of the equation. Internet radio, music streaming services, podcasts, navigation apps and digital assistants are all pushing audio content into more aspects of daily life. Today, audio represents an opportunity for advertisers to reach consumers at times when other media are not in use and it is proving to have effectiveness that … read more
Tobi Elkin, MediaPost Monday, Feb 01, 2016 11:44 AM EST
Audio tech provider Triton Digital on Monday announced that National Public Radio (NPR) selected Triton's Tap Podcast tool to help further monetize and distribute its podcasts. Those podcasts include "Serial," "Fresh Air," "This American Life," "TED Radio Hour" and many more.
Triton's Tap Podcast is designed to dynamically stitch pre-roll, mid-roll and post-roll audio ads directly into podcast episodes or audio files, targeting multiple podcasts at once or multiple campaigns within one podcast, … read more
Brad Hill, RAIN News Wednesday, Jan 06, 2016 9:19 AM EST
Happy New Year! In last year’s edition of RAIN’s annual predictions, we wrote: “2015 will be an eventful year for all stakeholders in online audio.” It was. See our review of 2015 for a bullet-point survey of the 67 top stories of the year. This year will carry forward the audio industry’s reputation for quick, disruptive change. RAIN News is pleased to present predictions from 26 thought-leading guest futurists:
Ruth Presslaff (President, Presslaff Interactive Revenue)
Neal Schore ( … read more
Brad Hill, RAIN News Tuesday, Jan 05, 2016 5:28 PM EST
This morning Triton Digital launched Tap Podcast, a new advertising platform for podcasts. Tap Podcast is a customized version of the Triton Advertising Platform (Tap), built to provide targeted ad injection in podcasts.
“It’s a state-of-the-art campaign management and ad insertion platform for podcasts,” RAIN News learned from John Rosso, President, Market Development at Triton Digital. “It’s an important addition to our product suite, one that we think will be a big help to our clients.” … read more
Max Willens, International Business Times Monday, Jan 04, 2016 1:41 PM EST
It’s not an exaggeration to say podcasting just had its best year ever. From President Barack Obama appearing on “WTF With Marc Maron” to “Serial” getting its own Pandora station, the rising audio medium cemented its place among the most popular methods of media consumption in 2015.
But in 2016, everything about podcasting is going to change. Thanks to a number of rapidly evolving technologies and changes in listener behavior, a lot of the seismic shifts that have swept across other digital … read more
Felicia Greiff, MediaPost Friday, Dec 04, 2015 7:00 AM EST
Spreaker, a San Francisco-based podcasting platform that lets users stream and create shows, announced it has joined the a2x audio ad exchange powered by Triton Digital, an audio industry tech provider.
Spreaker’s pre-roll audio podcast inventory will be available on the exchange in 2016. Other publishers on the exchange include Spotify, Rdio, Cumulus, Slacker Radio, CBS Radio, MLB.com Gameday Audio, Entercom and Live365.
On Spreaker’s blog, the company said users often request the ability to … read more
Brad Hill, RAIN News Thursday, Oct 22, 2015 3:26 PM EST
In a milestone agreement with ramifications for the streaming audio advertising ecosystem, Triton Digital will provide local digital audio metrics for the entire iHeartMedia empire of radio stations. iHeart will leverage Triton’s Webcast Metrics Local product, which provides audience measurement of audio streaming in local markets.
Radha Subramanyam, President of Research and Insights at iHeartMedia, endorsed Triton’s methodology as a standard, and emphasized the potential revenue gains of the … read more
Rachel Blair, B&T Australia Monday, Aug 24, 2015 10:44 AM EST
Mobile specialist Big Mobile, has launched a mobile audio network, Big Audio.
Created through a strategic partnership with Triton Digital & Southern Cross Austereo’s a2x Digital Audio Exchange, Big Audio incorporates audiences across multiple leading music streaming services and radio broadcasters listening on mobile apps and sites.
The new Big Audio network includes top music sites and apps with around 15 million completed listens per month available on launch, and is estimated to grow to 5 … read more
Tyler Loechner, MediaPost Friday, Aug 07, 2015 2:57 PM EST
Acast, a Swedish podcasting app, has joined the a2x audio ad exchange powered by Triton Digital. The move means advertisers will be able to purchase Acast’s podcast inventory via programmatic for the first time.
Ross Adams, UK country manager at Acast, said in a prepared statement that advertisers can target Acast listeners by using their existing digital data sets. The partnership creates “the ability to finally target by location and scale programmatically, in the podcast market,” Adams … read more
Xaxis Partners with Southern Cross Austereo & Triton Digital to Launch Xaxis Radio with the First Programmatic Audio Campaign on Australian PublishersFriday, Jun 05, 2015 11:12 AM EST
Xaxis, the world’s largest programmatic media and technology platform, announced today the launch of Xaxis Radio in Australia, establishing the country’s first programmatic product for buying digital audio ads. Created through a strategic partnership with Southern Cross Austereo (SCA) and Triton Digital, Xaxis Radio enables advertisers to buy digital audio ads at scale across the Southern Cross Austereo (SCA) network as well as a number of other tier 1 digital audio publishers via Triton’s a2x® … read more