Friday, May 20, 2016 10:19 AM EST
According to new data, radio broadcasters have good reason to be excited about—rather than threatened by—digital audio streaming. New streaming rankings from Triton Digital show broadcaster radio streaming is up 18% year-over-year during weekday prime.
“It is not that listeners aren’t listening to their radio stations, but rather that they are consuming the audio in a different way,” says Robert Favre, Triton’s chief compliance officer. “That’s a huge story for broadcast radio.” Overall … read more
Friday, May 20, 2016 10:15 AM EST
The number of consumers using their mobile phones for audio listening continues to grow—which means digital streaming is surging. According to Triton Digital’s latest data, digital audio listening grew 13.1% in March during primetime weekdays from 8am to 6pm, compared to the same period a year ago; meanwhile, Monday-Sunday, 8am-midnight listening grew 12.6%.
In total for March, Triton recorded 4.82 million average active sessions (AAS) during weekday prime and 4.06 million AAS from M-Sun, 6 am- … read more
Alison Weissbrot, AdExchanger Monday, Apr 11, 2016 1:30 PM EST
Digital audio inventory is increasingly available for programmatic purchase. But while audio publishers see value in the audience-based buying and granular targeting that programmatic offers, they are wary of dumping their inventory into an open exchange. And advertisers aren’t really sure how programmatic audio fits into their paid media mix.Here’s the landscape: iHeartRadio inventory is mostly sold directly, though some of its digital inventory is available through private exchanges. Spotify … read more
Let’s discuss audio as a marketing channel. Historically, its been referred to as radio; however, so much of it is now online that radio waves only figure into part of the equation. Internet radio, music streaming services, podcasts, navigation apps and digital assistants are all pushing audio content into more aspects of daily life. Today, audio represents an opportunity for advertisers to reach consumers at times when other media are not in use and it is proving to have effectiveness that … read more
Tobi Elkin, MediaPost Monday, Feb 01, 2016 11:44 AM EST
Audio tech provider Triton Digital on Monday announced that National Public Radio (NPR) selected Triton's Tap Podcast tool to help further monetize and distribute its podcasts. Those podcasts include "Serial," "Fresh Air," "This American Life," "TED Radio Hour" and many more.
Triton's Tap Podcast is designed to dynamically stitch pre-roll, mid-roll and post-roll audio ads directly into podcast episodes or audio files, targeting multiple podcasts at once or multiple campaigns within one podcast, … read more
Brad Hill, RAIN News Wednesday, Jan 06, 2016 9:19 AM EST
Happy New Year! In last year’s edition of RAIN’s annual predictions, we wrote: “2015 will be an eventful year for all stakeholders in online audio.” It was. See our review of 2015 for a bullet-point survey of the 67 top stories of the year. This year will carry forward the audio industry’s reputation for quick, disruptive change. RAIN News is pleased to present predictions from 26 thought-leading guest futurists:
Ruth Presslaff (President, Presslaff Interactive Revenue)
Neal Schore ( … read more
Brad Hill, RAIN News Tuesday, Jan 05, 2016 5:28 PM EST
This morning Triton Digital launched Tap Podcast, a new advertising platform for podcasts. Tap Podcast is a customized version of the Triton Advertising Platform (Tap), built to provide targeted ad injection in podcasts.
“It’s a state-of-the-art campaign management and ad insertion platform for podcasts,” RAIN News learned from John Rosso, President, Market Development at Triton Digital. “It’s an important addition to our product suite, one that we think will be a big help to our clients.” … read more
Max Willens, International Business Times Monday, Jan 04, 2016 1:41 PM EST
It’s not an exaggeration to say podcasting just had its best year ever. From President Barack Obama appearing on “WTF With Marc Maron” to “Serial” getting its own Pandora station, the rising audio medium cemented its place among the most popular methods of media consumption in 2015.
But in 2016, everything about podcasting is going to change. Thanks to a number of rapidly evolving technologies and changes in listener behavior, a lot of the seismic shifts that have swept across other digital … read more
Felicia Greiff, MediaPost Friday, Dec 04, 2015 7:00 AM EST
Spreaker, a San Francisco-based podcasting platform that lets users stream and create shows, announced it has joined the a2x audio ad exchange powered by Triton Digital, an audio industry tech provider.
Spreaker’s pre-roll audio podcast inventory will be available on the exchange in 2016. Other publishers on the exchange include Spotify, Rdio, Cumulus, Slacker Radio, CBS Radio, MLB.com Gameday Audio, Entercom and Live365.
On Spreaker’s blog, the company said users often request the ability to … read more
Brad Hill, RAIN News Thursday, Oct 22, 2015 3:26 PM EST
In a milestone agreement with ramifications for the streaming audio advertising ecosystem, Triton Digital will provide local digital audio metrics for the entire iHeartMedia empire of radio stations. iHeart will leverage Triton’s Webcast Metrics Local product, which provides audience measurement of audio streaming in local markets.
Radha Subramanyam, President of Research and Insights at iHeartMedia, endorsed Triton’s methodology as a standard, and emphasized the potential revenue gains of the … read more