The Trade Desk Now Offers Buyers of Digital Audio Access to the Precision and Efficiency of Programmatic AdvertisingPress, The Trade Desk Tuesday, Aug 09, 2016 9:00 AM EST
The Trade Desk, Inc., a global technology platform for buyers of advertising, announced today that clients may now purchase digital audio inventory alongside its full range of other channels, including display, mobile, video, TV, native, and social. Audio is an exciting medium for marketers who are eager to connect with audiences in an organic and immersive setting. The Trade Desk launches in audio by accessing inventory from Spotify, Triton Digital and AdsWizz.
“Programmatic audio is … read more
Brad Hill, RAIN News Monday, Jul 25, 2016 12:58 PM EST
National Public Radio Digital Services (NPR DS) will move its streaming technology to Triton Digital this fall, transitioning its member stations from Limelight Networks, the current streaming technology provider. An email notifying stations of the change was sent last Thursday.
Part of the email referenced “high levels of frustration with the reliability of the service as well as its ability to help stations monetize their streams,” according to Current.org. “After exploring a range of … read more
Laura Slattery, Irish Times Thursday, Jul 21, 2016 11:42 AM EST
Today FM and Newstalk parent Communicorp is bidding to make money from its mobile audience, partnering with Adforce. com to serve targeted ads to people listening to radio on their smartphones. The move enables Communicorp to earn revenues from the live and on-demand streaming of its Irish radio stations, which also include Spin 1038, Spin SouthWest and 98FM.
Adforce.com will sell digital audio advertising on behalf of the Denis O’Brien-owned company, using pre-roll and in-stream ad formats … read more
Tuesday, Jun 14, 2016 8:58 AM EST
As if media watchers needed yet another sign of mobile’s explosive growth—devices are now the most popular way to digitally stream radio. In April, mobile listening accounted for 76.2% of all streaming—an all-time high—during Mon.-Fri., from 6am-8pm, according to new data from Triton Digital’s April streaming report.
“Today’s listeners aren’t tied to a desktop or stationary device. The mobile device has become the transistor radio of yesteryear,” said Rob Favre, Triton Digital’s chief … read more
Brad Hill, RAIN News Friday, Jun 03, 2016 4:29 PM EST
Nearly 300 ad-agency audio buyers, executives of pureplay streaming audio services and the technology companies which power the space packed into the Metropolitan Pavilion for the first Streaming Audio Advertising Summit yesterday in New York. The four-hour event was presented by RAIN in collaboration with Pandora, Spotify, and Triton Digital, and sponsored by audioBoom, PodcastOne, AdLarge, AdsWizz, Audio.ad, AudioHQ, and TargetSpot.
Key topics in the stage presentations were data, podcasting, … read more
Brad Hill, RAIN News Thursday, May 26, 2016 4:30 PM EST
The Podcast Consumer, an annual research report from Edison Research and Triton Digital and released today, represents the 12th year of podcast research conducted by Edison. The podcast metrics revealed today come from the larger Infinite Dial project, an annual consumer survey of listening habits that started in 1998.
Some basic listening metrics which were featured in the Infinite Dial presentation in March start off the Podcast Consumer report. They show general podcast adoption rate among … read more
Friday, May 20, 2016 10:19 AM EST
According to new data, radio broadcasters have good reason to be excited about—rather than threatened by—digital audio streaming. New streaming rankings from Triton Digital show broadcaster radio streaming is up 18% year-over-year during weekday prime.
“It is not that listeners aren’t listening to their radio stations, but rather that they are consuming the audio in a different way,” says Robert Favre, Triton’s chief compliance officer. “That’s a huge story for broadcast radio.” Overall … read more
Friday, May 20, 2016 10:15 AM EST
The number of consumers using their mobile phones for audio listening continues to grow—which means digital streaming is surging. According to Triton Digital’s latest data, digital audio listening grew 13.1% in March during primetime weekdays from 8am to 6pm, compared to the same period a year ago; meanwhile, Monday-Sunday, 8am-midnight listening grew 12.6%.
In total for March, Triton recorded 4.82 million average active sessions (AAS) during weekday prime and 4.06 million AAS from M-Sun, 6 am- … read more
Alison Weissbrot, AdExchanger Monday, Apr 11, 2016 1:30 PM EST
Digital audio inventory is increasingly available for programmatic purchase. But while audio publishers see value in the audience-based buying and granular targeting that programmatic offers, they are wary of dumping their inventory into an open exchange. And advertisers aren’t really sure how programmatic audio fits into their paid media mix.Here’s the landscape: iHeartRadio inventory is mostly sold directly, though some of its digital inventory is available through private exchanges. Spotify … read more
Let’s discuss audio as a marketing channel. Historically, its been referred to as radio; however, so much of it is now online that radio waves only figure into part of the equation. Internet radio, music streaming services, podcasts, navigation apps and digital assistants are all pushing audio content into more aspects of daily life. Today, audio represents an opportunity for advertisers to reach consumers at times when other media are not in use and it is proving to have effectiveness that … read more