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    Triton Forges Tech Ties With AdTheorent

    RBR-TVBR
    , Radio + Television Business Report
    Wednesday, Dec 20, 2017 7:31 AM EST

    An advertising technology company “using data, predictive targeting and machine learning to provide competitive advantages to marketers as measured by real-world business outcomes” has entered a partnership with one of the top tech services providers for the digital audio industry.

    Through an integration with Triton Digital’s global audio advertising marketplace, a2x, AdTheorent advertisers now have the ability to add online audio from more than 150 top-tier broadcasters and streaming music … read more

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    365 Digital brings programmatic audio marketplace to SA

    MarkLives.com, MarkLives.com Tuesday, Dec 12, 2017 4:50 PM EST

    Triton Digital, a technology provider to the global audio industry, has announced a partnership with 365 Digital, in which the latter will leverage programmatic audio marketplace, a2x, and promote the benefits and efficacy of the digital audio channel to publishers and advertisers throughout South Africa.

    Triton Digital’s a2x is a programmatic marketplace for digital audio, intended to enable publishers and advertisers to buy audio programmatically and scale their campaigns across a number of … read more

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    Mediamark announces digital in-stream audio advertising solutions for Jacaranda FM and East Coast Radio

    Idea Engineers on behalf of MediaMark, AdComm Media Wednesday, Nov 08, 2017 9:42 AM EST

    Mediamark is proud to announce that it is now offering cutting-edge digital in-stream audio advertising solutions to its clients. Designed and built using best-of-breed technology, the offering provides brands with the opportunity to take advantage of the growing number of consumers listening to live streams from their favourite radio stations.

    “Currently available for streams from the Jacaranda FM and East Coast Radio websites, digital audio advertisements offer the immediacy and … read more

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    Triton Digital inks Middle East audio ad deal with Anghami

    , RAIN NEWS Thursday, Oct 05, 2017 7:33 AM EST

    Triton Digital announced that it will act as the ad tech stack to monetize digital audio ad inventory for Anghami, a streaming music provider for the Middle East and North Africa region. Anghami’s digital ad inventory is exclusively represented by Digital Media Services, part of the Choueiri Group. With this deal, Anghami and DMS will leverage Triton’s Tap ad server for targeted audio ad insertion. DMS will also make Anghami’s inventory available on Triton’s a2x programmatic exchange and will … read more

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    Triton and Omny Sign on Neuhoff Communications

    , RAIN News Wednesday, Sep 20, 2017 3:47 PM EST

    Triton Digital announced another new client for its enterprise podcast management solution. Neuhoff Communications has signed on to power its on-demand content strategy with the platform from Triton and Omny Studio. Under this deal, Neuhoff will use Omny’s podcast platform for capturing, editing, and distributing its on-demand content. Omny’s integration with Triton’s TAP Podcast advertising service will also support monetization of Neuhoff’s content via dynamic ad insertion.

    Neuhoff is a … read more

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    RAIN Summit Talks Smart Speakers, Digital Audio In Austin

    All Access, All Access Wednesday, Sep 06, 2017 10:29 AM EST

    Smart speakers were the focus at the RAIN SUMMIT in AUSTIN TUESDAY afternoon (8/5), with a presentation by EDISON RESEARCH's LARRY ROSIN and a panel of digital audio leaders looking at how the AMAZON Echo and other "smart" devices are changing the audio landscape.  The event also offered advice for radio stations getting into podcasting and a panel on the state of digital audio revenue.

    ROSIN's presentation offered research on smart speaker usage, including where people use them (over half in … read more

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    Teaching Radio Broadcasters the New Tricks of Podcasting

    E.B. Moss, Media Village Tuesday, Aug 29, 2017 11:18 AM EST

    Rob McCracken, Director in the Digital Solutions Group for the E.W. Scripps Company -- which owns podcast content network Midroll Media and listening platform, Stitcher -- bluntly advised the broadcasters, "You've got to realize your listeners are going to go to on-demand.  You should be the one to walk them there.  You've got to be committed to it, package them -- not with CPMs, but with promos and on-air elements ... like, 'If you missed this radio show, catch it on demand,' with a sponsored ' … read more

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    Triton Digital Launches Audio SSP

    Sonja Kroll, ExchangeWire Friday, Jun 23, 2017 7:43 AM EST

    Today (23 June) audio technology platform Triton Digital announces the launch of Yield-Op, the “first SSP built from the ground up specifically for online audio”, according to the press release. The SSP has been developed in accordance with the IAB’s OpenRTB protocol, and intends to provide a seamless plug-and-play integration to deliver greater inventory control for publishers and a frictionless buying experience for advertisers.

    An agnostic SSP that is integrated with The Trade Desk, … read more

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    Sizmek, Triton To Serve Digital Audio Ads, But Tracking Still Tricky

    Laurie Sullivan, MediaPost Monday, Jun 19, 2017 8:21 AM EST

    Through a partnership with Triton Digital, digital audio ads are served through Sizmek's ad server and campaign management system, as well as through its programmatic StrikeAd demand-side platform (DSP).

    The offering provides marketers with the opportunity not only to reach valuable audiences through audio, but gain insights on campaign activity from real-time reporting features.

    The capability supports digital audio ads served through devices such as television, WiFi speakers, gaming … read more

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    Triton Hires Digital Ad Vet for MRC Accreditation

    Thursday, Jun 01, 2017 5:29 PM EST

    Triton Digital has recruited digital advertising industry veteran Nicole Kuntz as senior VP of Compliance and Industry Relations, and chief compliance officer. In her new role, Kuntz will be responsible for overseeing the company’s Media Ratings Council accreditation process of its Webcast Metrics platform.

    Kuntz, who has worked closely with the MRC and specializes in implementing procedures to produce effective and reliable measurements, joins Triton after having recently served as VP/ … read more