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    Tru Optik, Triton Digital Sign Deal For Podcast And Streaming Audio Measurements

    Alex Weprin, MediaPost Tuesday, Aug 07, 2018 11:35 AM EST

    Streaming audio and podcasting continue to grow at an exponential rate. That growth propels increased interest from the advertising community.

    The IAB estimates that podcast ad revs alone will more than double over the next two years, a sign of a fast-growing and maturing marketplace. With that growth, however, streaming audio is beginning to deal with the same challenges that have plagued streaming video content. Specifically: concerns over measurement, attribution and audience targeting. … read more

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    For Traditional Radio, It's All About Harnessing The Power Of Digital

    Gene Ely, Forbes Monday, May 21, 2018 8:07 AM EST

    Each traditional medium faces its own unique struggle to adjust to digital competition for audience and advertising dollars, and that's certainly true for radio, challenged by online services like Pandora and more recently Spotify. Radio's response has been to launch digital services of its own. And it's looking more and more like those services will be its growth engine, offsetting declines in over-the-air advertising.

    Here to talk about the digital side of radio is John Rosso, president- … read more

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    Triton Digital Partners with DynAdmic for a2x Programmatic Platform

    , RAIN News Friday, May 04, 2018 12:00 PM EST

    Triton Digital has announced another integration for its a2x programmatic ad exchange. The platform has been incorporated into DynAdmic, a content-targeted video advertising network. The deal will allow DynAdmic to leverage its proprietary audio recognition technology to offer advertisers hyper-targeted access to the premium digital audio inventory of a2x.

    “Triton Digital shares our passion for innovation, and our commitment to connecting advertisers to audience in a meaningful way,” DynAdmic … read more

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    GateHouse Media Partners With Triton Digital For Online Audio Content

    Tuesday, Apr 10, 2018 7:51 AM EST

    GateHouse Media, a publisher of locally-based print and online media, have entered into a partnership with Triton Digital to utilize their programmatic audio advertising marketplace, a2x, as well as Triton’s SSP, Yield-Op. GateHouse reporters have been creating audio content to accompany their stories. Using Triton’s a2x marketplace, audio podcasts and audio clips created by the reporters can now be monetized.

    “The integration of digital audio into online news stories will undoubtedly provide … read more

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    Triton Partnership With a2x Allows Clients To Geo-Target Digital Audio

    Tuesday, Mar 13, 2018 9:11 AM EST

    Digital audio and podcast services company Triton Digital is integrating its audio advertising marketplace, a2x, with Fusio by S4M, a mobile advertising technology, specializing in drive-to-store campaigns. The partnership provides S4M clients with programmatic audio inventories alongside the possibility to define dynamic geolocation targeting and footfall measurements in brick and mortar stores.

    The global audio marketplace, a2x, is being tagged the first programmatic buying marketplace for … read more

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    Digital Execs Shift Time/Attention To New Programmatic Ad Formats

    Joe Mandese, MediaPost Monday, Feb 26, 2018 5:24 PM EST

    Programmatic media-buying for emerging formats -- and the related issues involving cross-channel measurement and attribution -- are the two topics digital ad execs expect to occupy their time and attention this year, according to findings of a survey of digital ad execs released at the recent IAB Leadership Conference.

    The study, conducted with Winterberry Group, signals that programmatic remains front and center with marketers, publishers and (not surprisingly) the ad-tech community, and that … read more

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    Edison/Triton “Infinite Dial” Date Announced; Presentation Moves to Facebook

    Brad Hill, RAIN News Tuesday, Jan 23, 2018 4:56 PM EST

    Triton Digital and Edison Research have announced the date for the 2018 edition of The Infinite Dial, the influential annual study of how Americans listen to audio. It is Thursday, March 8. The live presentation is hosted annually by Tom Webster (SVP, Edison Research) and John Rosso (President, Market Development, Triton Digital).

    New for this year, the presentation will stream on Facebook Live. In the past, Infinite Dial has been presented in a traditional webinar venue. It is a live stream … read more

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    The Infinite Dial study will now have a report focused on Canada’s digital media trends

    , RAIN News Tuesday, Jan 16, 2018 7:00 AM EST

    Triton Digital and Edison Research announced that they will expand their Infinite Dial study to cover Canada. The research will offer a comprehensive view of Canadian digital media consumption, covering topics including digital audio, podcasts, and smart speakers. The inaugural Infinite Dial Canada study results will be unveiled on April 4.

    “The Infinite Dial studies explore the penetration of online audio and other digital media in a way that no other study does,” said Tom Webster, Edison’s … read more

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    Triton Forges Tech Ties With AdTheorent

    , Radio + Television Business Report
    Wednesday, Dec 20, 2017 7:31 AM EST

    An advertising technology company “using data, predictive targeting and machine learning to provide competitive advantages to marketers as measured by real-world business outcomes” has entered a partnership with one of the top tech services providers for the digital audio industry.

    Through an integration with Triton Digital’s global audio advertising marketplace, a2x, AdTheorent advertisers now have the ability to add online audio from more than 150 top-tier broadcasters and streaming music … read more

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    365 Digital brings programmatic audio marketplace to SA

    MarkLives.com, MarkLives.com Tuesday, Dec 12, 2017 4:50 PM EST

    Triton Digital, a technology provider to the global audio industry, has announced a partnership with 365 Digital, in which the latter will leverage programmatic audio marketplace, a2x, and promote the benefits and efficacy of the digital audio channel to publishers and advertisers throughout South Africa.

    Triton Digital’s a2x is a programmatic marketplace for digital audio, intended to enable publishers and advertisers to buy audio programmatically and scale their campaigns across a number of … read more