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    Triton and Omny Sign on Neuhoff Communications

    , RAIN News Wednesday, Sep 20, 2017 3:47 PM EST

    Triton Digital announced another new client for its enterprise podcast management solution. Neuhoff Communications has signed on to power its on-demand content strategy with the platform from Triton and Omny Studio. Under this deal, Neuhoff will use Omny’s podcast platform for capturing, editing, and distributing its on-demand content. Omny’s integration with Triton’s TAP Podcast advertising service will also support monetization of Neuhoff’s content via dynamic ad insertion.

    Neuhoff is a … read more

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    RAIN Summit Talks Smart Speakers, Digital Audio In Austin

    All Access, All Access Wednesday, Sep 06, 2017 10:29 AM EST

    Smart speakers were the focus at the RAIN SUMMIT in AUSTIN TUESDAY afternoon (8/5), with a presentation by EDISON RESEARCH's LARRY ROSIN and a panel of digital audio leaders looking at how the AMAZON Echo and other "smart" devices are changing the audio landscape.  The event also offered advice for radio stations getting into podcasting and a panel on the state of digital audio revenue.

    ROSIN's presentation offered research on smart speaker usage, including where people use them (over half in … read more

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    Teaching Radio Broadcasters the New Tricks of Podcasting

    E.B. Moss, Media Village Tuesday, Aug 29, 2017 11:18 AM EST

    Rob McCracken, Director in the Digital Solutions Group for the E.W. Scripps Company -- which owns podcast content network Midroll Media and listening platform, Stitcher -- bluntly advised the broadcasters, "You've got to realize your listeners are going to go to on-demand.  You should be the one to walk them there.  You've got to be committed to it, package them -- not with CPMs, but with promos and on-air elements ... like, 'If you missed this radio show, catch it on demand,' with a sponsored ' … read more

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    Triton Digital Launches Audio SSP

    Sonja Kroll, ExchangeWire Friday, Jun 23, 2017 7:43 AM EST

    Today (23 June) audio technology platform Triton Digital announces the launch of Yield-Op, the “first SSP built from the ground up specifically for online audio”, according to the press release. The SSP has been developed in accordance with the IAB’s OpenRTB protocol, and intends to provide a seamless plug-and-play integration to deliver greater inventory control for publishers and a frictionless buying experience for advertisers.

    An agnostic SSP that is integrated with The Trade Desk, … read more

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    Sizmek, Triton To Serve Digital Audio Ads, But Tracking Still Tricky

    Laurie Sullivan, MediaPost Monday, Jun 19, 2017 8:21 AM EST

    Through a partnership with Triton Digital, digital audio ads are served through Sizmek's ad server and campaign management system, as well as through its programmatic StrikeAd demand-side platform (DSP).

    The offering provides marketers with the opportunity not only to reach valuable audiences through audio, but gain insights on campaign activity from real-time reporting features.

    The capability supports digital audio ads served through devices such as television, WiFi speakers, gaming … read more

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    Triton Hires Digital Ad Vet for MRC Accreditation

    Thursday, Jun 01, 2017 5:29 PM EST

    Triton Digital has recruited digital advertising industry veteran Nicole Kuntz as senior VP of Compliance and Industry Relations, and chief compliance officer. In her new role, Kuntz will be responsible for overseeing the company’s Media Ratings Council accreditation process of its Webcast Metrics platform.

    Kuntz, who has worked closely with the MRC and specializes in implementing procedures to produce effective and reliable measurements, joins Triton after having recently served as VP/ … read more

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    Triton Digital Partners with Omny Studio for U.S./Canada Reselling

    , RAIN News Monday, May 22, 2017 2:35 PM EST

    Triton Digital has entered a partnership to become the exclusive reseller of Omny Studio for the U.S. and Canada. This arrangement will offer a plug-and-play audio management solution for creating, monetizing, and analyzing podcast content. Omny uses Triton’s TAP Podcast tool for dynamically inserting ads into a podcast.

    Australia-based Omny Studio serves radio stations with tools for quickly archiving and socializing show clips, repurposing them as on-demand audio. This alliance leverages … read more

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    Digital Ad Insertion Is Hot New Radio Ad Territory

    Thursday, May 04, 2017 2:45 PM EST

    Digital streaming used to be an afterthought; now it’s important enough that radio stations are increasingly looking for how best to monetize those streams. And there’s no better way to do that, industry execs say, than digitally inserting ads into your stream.

    Simply put, stations can no longer just set it and forget it with digital and, if they do, they stand to lose out on significant revenue opportunities. New technology is making the digital advertising game increasingly exciting and high … read more

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    SoundCloud taps Triton for US programmatic ad sales

    John McCarthy, The Drum Monday, Jan 23, 2017 11:00 AM EST

    SoundCloud is looking to more efficiently monetise the content on its audio platform by expanding its partnership with Triton Digital.

    Now ad buyers can target specific audiences automatically, targeting them via various demographics such as age and listening habits through the a2x platform.

    Audio advertising platform Triton Digital already offers similar services to Pandora, Spotify and iHeartRadio, additionally it was utilsing programmatic in Australia, Canada and New Zealand before the … read more

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    SoundCloud, Triton Digital Partner For Programmatic Advertising Services in U.S.

    Monday, Jan 23, 2017 9:00 AM EST

    SoundCloud is taking another stride forward in the content monetization of its services in the world’s biggest market.

    The music and audio streaming platform will use Triton Digital’s A2X programmatic audio ad exchange platform to monetize digital ad inventory in the United States.

    The announcement comes some months after both parties announced similar arrangements for Canada and Australia.

    Triton says this latest expansion of their partnership will enable programmatic buyers in the U.S. to … read more