John McCarthy, The Drum Monday, Jan 23, 2017 11:00 AM EST
SoundCloud is looking to more efficiently monetise the content on its audio platform by expanding its partnership with Triton Digital.
Now ad buyers can target specific audiences automatically, targeting them via various demographics such as age and listening habits through the a2x platform.
Audio advertising platform Triton Digital already offers similar services to Pandora, Spotify and iHeartRadio, additionally it was utilsing programmatic in Australia, Canada and New Zealand before the … read more
Monday, Jan 23, 2017 9:00 AM EST
SoundCloud is taking another stride forward in the content monetization of its services in the world’s biggest market.
The music and audio streaming platform will use Triton Digital’s A2X programmatic audio ad exchange platform to monetize digital ad inventory in the United States.
The announcement comes some months after both parties announced similar arrangements for Canada and Australia.
Triton says this latest expansion of their partnership will enable programmatic buyers in … read more
Ingrid Lunden, TechCrunch Monday, Jan 23, 2017 8:00 AM EST
On the heels of hiring a new CTO from Yahoo and trying to position itself either as a stronger acquisition target or standalone entity, SoundCloud is getting a lot deeper into the business of advertising. Today the audio startup — which streams both licensed music tracks and is also a go-to platform for user-generated content (similar to YouTube) — announced that it would be turning on programmatic ad buying in the U.S.. Programmatic ad buying makes it possible for marketers to … read more
Tobi Elkin, MediaPost Tuesday, Nov 29, 2016 10:50 AM EST
Triton Digital, a technology provider for the digital audio industry, and Western Media Group (WMG), a supplier of cross-media solutions in Western Canada, on Tuesday announced a partnership through which WMG will exclusively run Triton’s programmatic audio advertising exchange in Canada.
Triton’s exchange enables programmatic buying of targeted online and mobile audio ad inventory. The platform’s automated, exchange-driven method of buying and selling ad impressions helps … read more
InsideRadio, InsideRadio.com Monday, Nov 28, 2016 11:25 AM EST
On station websites, mobile apps and radio aggregator apps, you’ll find more radio companies offering hundreds of niche music stations, as well live digital streams, exclusive videos, interviews and podcasts. That’s the latest roster of methods meant to create a richer, more intimate audio experience, build listening and attract incremental ad revenue—all thanks to the power of streaming. Launching new online-only content alongside stations’ live streams may be a key to … read more
Inside Radio, InsideRadio.com Monday, Nov 28, 2016 11:21 AM EST
Ad dollars flow to digital media, and the question for each invested radio broadcaster is: How do you increase your cut? With digital streaming’s versatility, stations have put plenty of strategies in place. Among them: pondering ad loads/sponsored content, creating separate digital sales teams and tapping into the power of smart, in-demand data.
As radio executives examine streaming traffic, they see digital listening now representing a significant portion of tune-in. At Entercom … read more
Inside Radio, InsideRadio.com Friday, Nov 11, 2016 12:12 PM EST
As demand for digital streaming grows, radio broadcasters are bolstering their content and innovating with advertising sales. Triton Digital president of Market Development John Rosso, a broadcast radio veteran who worked at Citadel Broadcasting and ABC Radio, helps guide broadcasters and advertisers through the rapidly changing streaming audio industry.
Rosso spoke to Inside Radio about how AM/FM radio can grow its share of digital listening, what Millennials want from digital audio and how … read more
Simon Canning, Mumbrella Thursday, Sep 15, 2016 1:20 PM EST
The battle for the music streaming advertising dollar got more intense overnight after Soundcloud opened its platform to local advertising on the back of the launch of a premium subscription service.
The German-based streaming service which has long promoted itself as the artist’s platform of choice, hosting music and podcasts, will recruit an Australian sales team to support the site locally and manage brand partnerships.
Soundcloud has also moved from a free model to a dual approach … read more
The Trade Desk Now Offers Buyers of Digital Audio Access to the Precision and Efficiency of Programmatic AdvertisingPress, The Trade Desk Tuesday, Aug 09, 2016 9:00 AM EST
The Trade Desk, Inc., a global technology platform for buyers of advertising, announced today that clients may now purchase digital audio inventory alongside its full range of other channels, including display, mobile, video, TV, native, and social. Audio is an exciting medium for marketers who are eager to connect with audiences in an organic and immersive setting. The Trade Desk launches in audio by accessing inventory from Spotify, Triton Digital and AdsWizz.
“Programmatic audio is … read more
Brad Hill, RAIN News Monday, Jul 25, 2016 12:58 PM EST
National Public Radio Digital Services (NPR DS) will move its streaming technology to Triton Digital this fall, transitioning its member stations from Limelight Networks, the current streaming technology provider. An email notifying stations of the change was sent last Thursday.
Part of the email referenced “high levels of frustration with the reliability of the service as well as its ability to help stations monetize their streams,” according to Current.org. “After exploring … read more