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    Triton Digital Launches Audio SSP

    Sonja Kroll, ExchangeWire Friday, Jun 23, 2017 7:43 AM EST

    Today (23 June) audio technology platform Triton Digital announces the launch of Yield-Op, the “first SSP built from the ground up specifically for online audio”, according to the press release. The SSP has been developed in accordance with the IAB’s OpenRTB protocol, and intends to provide a seamless plug-and-play integration to deliver greater inventory control for publishers and a frictionless buying experience for advertisers.

    An agnostic SSP that is integrated with The Trade Desk, … read more

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    Sizmek, Triton To Serve Digital Audio Ads, But Tracking Still Tricky

    Laurie Sullivan, MediaPost Monday, Jun 19, 2017 8:21 AM EST

    Through a partnership with Triton Digital, digital audio ads are served through Sizmek's ad server and campaign management system, as well as through its programmatic StrikeAd demand-side platform (DSP).

    The offering provides marketers with the opportunity not only to reach valuable audiences through audio, but gain insights on campaign activity from real-time reporting features.

    The capability supports digital audio ads served through devices such as television, WiFi speakers, gaming … read more

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    Triton Hires Digital Ad Vet for MRC Accreditation

    Thursday, Jun 01, 2017 5:29 PM EST

    Triton Digital has recruited digital advertising industry veteran Nicole Kuntz as senior VP of Compliance and Industry Relations, and chief compliance officer. In her new role, Kuntz will be responsible for overseeing the company’s Media Ratings Council accreditation process of its Webcast Metrics platform.

    Kuntz, who has worked closely with the MRC and specializes in implementing procedures to produce effective and reliable measurements, joins Triton after having recently served as VP/ … read more

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    Triton Digital Partners with Omny Studio for U.S./Canada Reselling

    , RAIN News Monday, May 22, 2017 2:35 PM EST

    Triton Digital has entered a partnership to become the exclusive reseller of Omny Studio for the U.S. and Canada. This arrangement will offer a plug-and-play audio management solution for creating, monetizing, and analyzing podcast content. Omny uses Triton’s TAP Podcast tool for dynamically inserting ads into a podcast.

    Australia-based Omny Studio serves radio stations with tools for quickly archiving and socializing show clips, repurposing them as on-demand audio. This alliance leverages … read more

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    Digital Ad Insertion Is Hot New Radio Ad Territory

    Thursday, May 04, 2017 2:45 PM EST

    Digital streaming used to be an afterthought; now it’s important enough that radio stations are increasingly looking for how best to monetize those streams. And there’s no better way to do that, industry execs say, than digitally inserting ads into your stream.

    Simply put, stations can no longer just set it and forget it with digital and, if they do, they stand to lose out on significant revenue opportunities. New technology is making the digital advertising game increasingly exciting and high … read more

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    SoundCloud taps Triton for US programmatic ad sales

    John McCarthy, The Drum Monday, Jan 23, 2017 11:00 AM EST

    SoundCloud is looking to more efficiently monetise the content on its audio platform by expanding its partnership with Triton Digital.

    Now ad buyers can target specific audiences automatically, targeting them via various demographics such as age and listening habits through the a2x platform.

    Audio advertising platform Triton Digital already offers similar services to Pandora, Spotify and iHeartRadio, additionally it was utilsing programmatic in Australia, Canada and New Zealand before the … read more

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    SoundCloud, Triton Digital Partner For Programmatic Advertising Services in U.S.

    Monday, Jan 23, 2017 9:00 AM EST

    SoundCloud is taking another stride forward in the content monetization of its services in the world’s biggest market.

    The music and audio streaming platform will use Triton Digital’s A2X programmatic audio ad exchange platform to monetize digital ad inventory in the United States.

    The announcement comes some months after both parties announced similar arrangements for Canada and Australia.

    Triton says this latest expansion of their partnership will enable programmatic buyers in the U.S. to … read more

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    SoundCloud amps up advertising with programmatic buying in the US

    Ingrid Lunden, TechCrunch Monday, Jan 23, 2017 8:00 AM EST

    On the heels of hiring a new CTO from Yahoo and trying to position itself either as a stronger acquisition target or standalone entity, SoundCloud is getting a lot deeper into the business of advertising. Today the audio startup — which streams both licensed music tracks and is also a go-to platform for user-generated content (similar to YouTube) — announced that it would be turning on programmatic ad buying in the U.S.. Programmatic ad buying makes it possible for marketers to target users on … read more

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    Triton Digital Partners With Western Media Group

    Tobi Elkin, MediaPost Tuesday, Nov 29, 2016 10:50 AM EST

    Triton Digital, a technology provider for the digital audio industry, and Western Media Group (WMG), a supplier of cross-media solutions in Western Canada, on Tuesday announced a partnership through which WMG will exclusively run Triton’s programmatic audio advertising exchange in Canada.

    Triton’s exchange enables programmatic buying of targeted online and mobile audio ad inventory. The platform’s automated, exchange-driven method of buying and selling ad impressions helps facilitate precise … read more

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    Streaming Gives Stations Ability to Offer New & Niche

    InsideRadio, Monday, Nov 28, 2016 11:25 AM EST

    On station websites, mobile apps and radio aggregator apps, you’ll find more radio companies offering hundreds of niche music stations, as well live digital streams, exclusive videos, interviews and podcasts. That’s the latest roster of methods meant to create a richer, more intimate audio experience, build listening and attract incremental ad revenue—all thanks to the power of streaming. Launching new online-only content alongside stations’ live streams may be a key to competing with digital … read more