RAIN News , Wednesday, Sep 20, 2017 3:47 PM EST
Triton Digital announced another new client for its enterprise podcast management solution. Neuhoff Communications has signed on to power its on-demand content strategy with the platform from Triton and Omny Studio. Under this deal, Neuhoff will use Omny’s podcast platform for capturing, editing, and distributing its on-demand content. Omny’s integration with Triton’s TAP Podcast advertising service will also support monetization of Neuhoff’s content via dynamic ad insertion.
Neuhoff is a … read more
All Access, All Access Wednesday, Sep 06, 2017 10:29 AM EST
Smart speakers were the focus at the RAIN SUMMIT in AUSTIN TUESDAY afternoon (8/5), with a presentation by EDISON RESEARCH's LARRY ROSIN and a panel of digital audio leaders looking at how the AMAZON Echo and other "smart" devices are changing the audio landscape. The event also offered advice for radio stations getting into podcasting and a panel on the state of digital audio revenue.
ROSIN's presentation offered research on smart speaker usage, including where people use them (over half in … read more
E.B. Moss, Media Village Tuesday, Aug 29, 2017 11:18 AM EST
Rob McCracken, Director in the Digital Solutions Group for the E.W. Scripps Company -- which owns podcast content network Midroll Media and listening platform, Stitcher -- bluntly advised the broadcasters, "You've got to realize your listeners are going to go to on-demand. You should be the one to walk them there. You've got to be committed to it, package them -- not with CPMs, but with promos and on-air elements ... like, 'If you missed this radio show, catch it on demand,' with a sponsored ' … read more
Sonja Kroll, ExchangeWire Friday, Jun 23, 2017 7:43 AM EST
Today (23 June) audio technology platform Triton Digital announces the launch of Yield-Op, the “first SSP built from the ground up specifically for online audio”, according to the press release. The SSP has been developed in accordance with the IAB’s OpenRTB protocol, and intends to provide a seamless plug-and-play integration to deliver greater inventory control for publishers and a frictionless buying experience for advertisers.
An agnostic SSP that is integrated with The Trade Desk, … read more
Laurie Sullivan, MediaPost Monday, Jun 19, 2017 8:21 AM EST
Through a partnership with Triton Digital, digital audio ads are served through Sizmek's ad server and campaign management system, as well as through its programmatic StrikeAd demand-side platform (DSP).
The offering provides marketers with the opportunity not only to reach valuable audiences through audio, but gain insights on campaign activity from real-time reporting features.
The capability supports digital audio ads served through devices such as television, WiFi speakers, gaming … read more
Thursday, Jun 01, 2017 5:29 PM EST
Triton Digital has recruited digital advertising industry veteran Nicole Kuntz as senior VP of Compliance and Industry Relations, and chief compliance officer. In her new role, Kuntz will be responsible for overseeing the company’s Media Ratings Council accreditation process of its Webcast Metrics platform.
Kuntz, who has worked closely with the MRC and specializes in implementing procedures to produce effective and reliable measurements, joins Triton after having recently served as VP/ … read more
RAIN News , Monday, May 22, 2017 2:35 PM EST
Triton Digital has entered a partnership to become the exclusive reseller of Omny Studio for the U.S. and Canada. This arrangement will offer a plug-and-play audio management solution for creating, monetizing, and analyzing podcast content. Omny uses Triton’s TAP Podcast tool for dynamically inserting ads into a podcast.
Australia-based Omny Studio serves radio stations with tools for quickly archiving and socializing show clips, repurposing them as on-demand audio. This alliance leverages … read more
Thursday, May 04, 2017 2:45 PM EST
Digital streaming used to be an afterthought; now it’s important enough that radio stations are increasingly looking for how best to monetize those streams. And there’s no better way to do that, industry execs say, than digitally inserting ads into your stream.
Simply put, stations can no longer just set it and forget it with digital and, if they do, they stand to lose out on significant revenue opportunities. New technology is making the digital advertising game increasingly exciting and high … read more
John McCarthy, The Drum Monday, Jan 23, 2017 11:00 AM EST
SoundCloud is looking to more efficiently monetise the content on its audio platform by expanding its partnership with Triton Digital.
Now ad buyers can target specific audiences automatically, targeting them via various demographics such as age and listening habits through the a2x platform.
Audio advertising platform Triton Digital already offers similar services to Pandora, Spotify and iHeartRadio, additionally it was utilsing programmatic in Australia, Canada and New Zealand before the … read more
Monday, Jan 23, 2017 9:00 AM EST
SoundCloud is taking another stride forward in the content monetization of its services in the world’s biggest market.
The music and audio streaming platform will use Triton Digital’s A2X programmatic audio ad exchange platform to monetize digital ad inventory in the United States.
The announcement comes some months after both parties announced similar arrangements for Canada and Australia.
Triton says this latest expansion of their partnership will enable programmatic buyers in the U.S. to … read more