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    Triton Digital Partners With Western Media Group

    Tobi Elkin, MediaPost Tuesday, Nov 29, 2016 10:50 AM EST

    Triton Digital, a technology provider for the digital audio industry, and Western Media Group (WMG), a supplier of cross-media solutions in Western Canada, on Tuesday announced a partnership through which WMG will exclusively run Triton’s programmatic audio advertising exchange in Canada.

    Triton’s exchange enables programmatic buying of targeted online and mobile audio ad inventory. The platform’s automated, exchange-driven method of buying and selling ad impressions helps … read more

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    Streaming Gives Stations Ability to Offer New & Niche

    InsideRadio, InsideRadio.com Monday, Nov 28, 2016 11:25 AM EST

    On station websites, mobile apps and radio aggregator apps, you’ll find more radio companies offering hundreds of niche music stations, as well live digital streams, exclusive videos, interviews and podcasts. That’s the latest roster of methods meant to create a richer, more intimate audio experience, build listening and attract incremental ad revenue—all thanks to the power of streaming. Launching new online-only content alongside stations’ live streams may be a key to … read more

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    Broadcasters Ponder Right Way to Monetize Digital

    Inside Radio, InsideRadio.com Monday, Nov 28, 2016 11:21 AM EST

    Ad dollars flow to digital media, and the question for each invested radio broadcaster is: How do you increase your cut? With digital streaming’s versatility, stations have put plenty of strategies in place. Among them: pondering ad loads/sponsored content, creating separate digital sales teams and tapping into the power of smart, in-demand data.

    As radio executives examine streaming traffic, they see digital listening now representing a significant portion of tune-in. At Entercom … read more

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    Q&A with John Rosso

    Inside Radio, InsideRadio.com Friday, Nov 11, 2016 12:12 PM EST

    As demand for digital streaming grows, radio broadcasters are bolstering their content and innovating with advertising sales. Triton Digital president of Market Development John Rosso, a broadcast radio veteran who worked at Citadel Broadcasting and ABC Radio, helps guide broadcasters and advertisers through the rapidly changing streaming audio industry.

    Rosso spoke to Inside Radio about how AM/FM radio can grow its share of digital listening, what Millennials want from digital audio and how … read more

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    Soundcloud Opens Platform to Australian Advertisers as Premium Offer Goes Live

    Simon Canning, Mumbrella Thursday, Sep 15, 2016 1:20 PM EST

    The battle for the music streaming advertising dollar got more intense overnight after Soundcloud opened its platform to local advertising on the back of the launch of a premium subscription service.

    The German-based streaming service which has long promoted itself as the artist’s platform of choice, hosting music and podcasts, will recruit an Australian sales team to support the site locally and manage brand partnerships.

    Soundcloud has also moved from a free model to a dual approach … read more

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    The Trade Desk Now Offers Buyers of Digital Audio Access to the Precision and Efficiency of Programmatic Advertising

    Press, The Trade Desk Tuesday, Aug 09, 2016 9:00 AM EST

    The Trade Desk, Inc., a global technology platform for buyers of advertising, announced today that clients may now purchase digital audio inventory alongside its full range of other channels, including display, mobile, video, TV, native, and social. Audio is an exciting medium for marketers who are eager to connect with audiences in an organic and immersive setting. The Trade Desk launches in audio by accessing inventory from Spotify, Triton Digital and AdsWizz.

    “Programmatic audio is … read more

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    NPR DS moves its streaming to Triton Digital

    Brad Hill, RAIN News Monday, Jul 25, 2016 12:58 PM EST

    National Public Radio Digital Services (NPR DS) will move its streaming technology to Triton Digital this fall, transitioning its member stations from Limelight Networks, the current streaming technology provider. An email notifying stations of the change was sent last Thursday.

    Part of the email referenced “high levels of frustration with the reliability of the service as well as its ability to help stations monetize their streams,” according to Current.org. “After exploring … read more

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    Communicorp in Bid to Earn Revenue from Mobile Audience

    Laura Slattery, Irish Times Thursday, Jul 21, 2016 11:42 AM EST

    Today FM and Newstalk parent Communicorp is bidding to make money from its mobile audience, partnering with Adforce. com to serve targeted ads to people listening to radio on their smartphones. The move enables Communicorp to earn revenues from the live and on-demand streaming of its Irish radio stations, which also include Spin 1038, Spin SouthWest and 98FM.

    Adforce.com will sell digital audio advertising on behalf of the Denis O’Brien-owned company, using pre-roll and in-stream ad … read more

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    Radio’s Digital Stream Listening Climbs 31%.

    Tuesday, Jun 14, 2016 8:58 AM EST

    As if media watchers needed yet another sign of mobile’s explosive growth—devices are now the most popular way to digitally stream radio. In April, mobile listening accounted for 76.2% of all streaming—an all-time high—during Mon.-Fri., from 6am-8pm, according to new data from Triton Digital’s April streaming report.

    “Today’s listeners aren’t tied to a desktop or stationary device. The mobile device has become the transistor radio of yesteryear, … read more

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    Packed conference illuminates advertising in streaming audio

    Brad Hill, RAIN News Friday, Jun 03, 2016 4:29 PM EST

    Nearly 300 ad-agency audio buyers, executives of pureplay streaming audio services and the technology companies which power the space packed into the Metropolitan Pavilion for the first Streaming Audio Advertising Summit yesterday in New York. The four-hour event was presented by RAIN in collaboration with Pandora, Spotify, and Triton Digital, and sponsored by audioBoom, PodcastOne, AdLarge, AdsWizz, Audio.ad, AudioHQ, and TargetSpot.

    Key topics in the stage presentations were data, podcasting, … read more