Webcast Metrics Ranks The Top Digital Audio Properties for January 2017
LOS ANGELES - March 16, 2017 - Triton Digital®, a leading technology provider for the audio industry, today released its monthly Ranker for January 2017, providing insight into the top streaming audio providers and listening trends for the month of January. During this month, all measured clients within the domestic U.S. reported a total of 4,934,471 Average Active Sessions (AAS) during the Monday through Friday 6:00am to 8:00pm daypart, and 4,101,292 AAS during the Monday through Sunday 6:00am to Midnight daypart.
The Webcast Metrics Monthly Rankers are now time zone normalized globally. This time zone normalization ensures that listening outside of the U.S. is accurately attributed to the time zone in which the listener is located, as opposed to being mapped to U.S. Central Time, as reported in previous Rankers.
As a result of this normalization, audience levels for a number of publishers on the Ranker have changed, as their international listenership which previously fell outside of the U.S. 6AM to 8PM daypart is now being reported based on the local time of each listener.
For example, a listener in Florence, Italy consuming a stream at 8:00am (Central Europe Time) is no longer being mapped to a U.S. Central Time, which would be reported as 2AM. The 8AM listener is now being attributed to the daypart of 6AM to 8PM.
This update comes as part of Triton's commitment to continuously enhance and improve the Webcast Metrics platform, to provide the best measurement solution for their publisher and agency partners worldwide.
Triton Digital’s Monthly Ranker is a listing of its top 20 clients’ digital audio stations and networks measured by the Media Rating Council (MRC) accredited Webcast Metrics® audience measurement platform. Webcast Metrics uses a proprietary platform to track audience data and convert it to audience metrics that can be easily understood by stations, publishers and advertisers. Unlike other measurement solutions, Triton’s Webcast Metrics information is based on census data, rather than consumer surveys, providing the most accurate information.
Full results of the Ranker can be found here: Click Here to Download
About Triton Digital
Triton Digital’s® (https://www.tritondigital.com) technology has connected audio supply to advertising demand since 2006, providing the technical backbone for the digital audio marketplace. The company’s innovative technology enables both live and on-demand publishers to build audience and revenue globally. As a pioneer in the space, Triton Digital has made that audience available programmatically for the first time, maximizing audience buying efficiency for advertisers across the world.
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