Press Releases

Triton Digital Named Finalist for 2013 Red Herring Top 100 North America Award

Tue, 14 May 2013 17:30:00 GMT

Award Recognizes Most Prominent Technology Companies of the Year

LOS ANGELES – May 14, 2013—Triton Digital (www.tritondigital.com), a market leader enabling media companies to manage, measure and monetize their content digitally, today announced that it has been selected as a finalist for Red Herring's Top 100 North America Award. The award represents a prestigious list honoring the year’s most promising private technology ventures from the North American business region.

Finalist selections for the 2013 edition of the Red Herring 100 North America Award are based upon technological innovation, management strength, market size, investor record, customer acquisition and financial health. Out of the hundreds of companies in various technology fields who applied, only those companies who were positioned to grow at an exponential rate were selected.

“Triton has been the go-to partner for media companies looking to bring their content to the growing base of streaming consumers,” said Neal Schore, CEO of Triton Digital. “It’s an honor to be recognized as a Red Herring Top 100 North America Award finalist as we continue to develop innovative products to boost revenues in the digital audio space.”

“The finalist list confirms the excellent choices made by entrepreneurs and VCs and the start-ups’ solid roots in corporate America, embracing their innovations. By all metrics, it emphasizes the United States’ entrepreneurial excellence,” said Alex Vieux, publisher and CEO of Red Herring.

Winners will be announced at the Red Herring North America Forum in Monterey, Calif., May 21 to 23, 2013.

About Triton Digital

Triton Digital is the leading digital service provider to traditional and online radio with a rapidly expanding roster of media clients emerging from the television and print space. Our infrastructure, applications, and innovation are powering digital audience and revenue growth for clients around the globe. Our platform makes digital content extensible, personal, social, and profitable. Triton Digital is a portfolio company of funds managed by Oaktree Capital Management, L.P., a leading global investment management firm.

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For more information, press only:

Maryellen Marini
fama PR
617-986-5035
triton@famapr.com

Triton Digital Joins Fight to Advance Streaming Audio as Member of NARM, digitalmusic.org

Mon, 13 May 2013 13:25:00 GMT

LOS ANGELES--(BUSINESS WIRE)--Triton Digital (www.tritondigital.com), a market leader enabling media companies to manage, measure and monetize their content digitally, today announced its membership in NARM and digitalmusic.org. These memberships mark Triton’s commitment to further progress the digital audio industry.

NARM, the trade association for the business of music, strives to bring together all facets of the industry, including physical, digital, and mobile outlets as well as gaming, applications, merchandise, video and other ways music is monetized, and digitalmusic.org is the home of NARM’s digital initiatives. Together, they advocate, educate and organize on behalf of the entire digital music ecosystem. As a member, Triton Digital will be alongside companies such as Spotify, iTunes, Google Play, Amazon, and Microsoft.

“At NARM, our goal is to advance the promotion of music by providing our members with insights and education to support their business models,” said Jim Donio, President of NARM, “Triton Digital is a key addition to our organization, as they are a major technology provider to a number of our established members. We are thrilled to welcome them aboard.”

“We are elated to be members of NARM and DMO,” said Mike Agovino, Chief Operating Officer of Triton Digital, “We are in exceptional company and look forward to working as one to shape and transform the digital music industry through innovative technology and meaningful connections.”

About NARM

Established in 1958, NARM (National Association of Recording Merchandisers) is the trade association for the business of music, providing the central platform for the discussion of industry‐wide concerns, spearheading the implementation of initiatives to promote music commerce, and advocating for common interests. Members include companies and individuals from all aspects of music distribution, including physical, digital, and mobile outlets as well as gaming, applications, merchandise, video and more. NARM members have access to a variety of conferences, virtual seminars, networking opportunities, information and education resources. NARM is a nonprofit organization based in Marlton, New Jersey. Visit us at www.narm.com.

About digitalmusic.org

digitalmusic.org is the home for the digital initiatives of NARM, the National Association of Recording Merchandisers, the trade association for the business of music. NARM provides the central platform for the discussion of industry‐wide concerns and spearheading the implementation of initiatives to advance the business. While primarily focused on physical formats for much of its history, NARM has expanded its mission in the past ten years to include all facets of music commerce. This includes physical, digital, and mobile commerce partners as well as gaming, applications, and other emerging revenue models. DMO is governed under the by‐laws of NARM, by NARM President Jim Donio, the NARM Board Of Directors, and directly by digitalmusic.org Co‐chairs Christina Calio (Microsoft Entrainment), Kevin Arnold (Sony Music Entertainment) and Bill Wilson, NARM VP of Digital Strategy & Business Development. Topics and actions for each individual work groups are determined by the individual work group leaders.

About Triton Digital

Contacts

fama PR
Maryellen Marini, 617-986-5035
triton@famapr.com

Triton Digital Bolsters Management Team to Further Align Company Assets

Fri, 10 May 2013 13:25:00 GMT

Jean-François Gadoury Named Chief Technology Officer, Will Oversee Company-wide Technology Strategy and Execution

LOS ANGELES--(BUSINESS WIRE)--Triton Digital (www.tritondigital.com), a market leader enabling media companies to manage, measure and monetize their content digitally, today announced that Jean-François Gadoury has been promoted to chief technology officer. Gadoury will now be responsible for leading the entire company’s technology strategy and vision across all Triton Digital products. For the last six years, he served as the chief technology officer of Triton Digital’s streaming products.

Prior to joining Triton, Gadoury was a consultant for Cesart International, a Bell Canada company. He has also served in senior level technology roles at Tata Communications (formerly Teleglobe), Atlas Telecom Mobile and CESCOM Inc.

"Jean-François, or Jeff as we like to call him, is a tremendously gifted technologist, leader and innovator. Jeff has an uncanny ability to translate the most complicated technical pieces into a language we can all understand. Over the last five years, he’s built a fantastic name for himself and his team by delivering tremendous products and results. The digital audio space is at a key inflection point and the marketplace is just starting to understand the value of the innovation that Jeff and his team have created. I’m very excited to partner deeper with Jeff as we move forward and take advantage of his expertise holistically within Triton," said Mike Agovino, Triton Digital’s COO.

About Triton Digital

Triton Digital Releases March 2013 Top 20 Ranker

Wed, 08 May 2013 14:15:00 GMT

Boston, MA - Triton Digital has released its monthly online audio Top 20 Ranker for March 2013. The Ranker is a listing of the top-performing Internet audio stations and networks measured by the Webcast Metrics® audience measurement platform. Webcast Metrics is accredited by the Media Rating Council.

Webcast Metrics uses a proprietary platform to track audience data and convert it to audience metrics that can be easily understood by stations, publishers and advertisers. Audience rankings are done on the basis of “Average Active Sessions”, with "Session Starts" and “Average Time Spent Listening” also displayed. Average Active Sessions (AAS) is defined as “Total Listening Hours (TLH) divided by hours in the reported time period.” TLH is defined as the total number of hours that the station/publisher has streamed during sessions with duration of at least one minute in total within the reported time period. Session Starts (SS) is defined as “the number of different requests for streams (i.e., stream requests) with a duration of at least one minute in total within the reported time period. ”Average Time Spent Listening (ATSL) is defined as “the average number of hours for each session with a duration of at least one minute in total within the reported time period. Calculated as total time spent listening divided by active sessions.”

Rankers are divided into “Domestic” and “All Streams.” The “Domestic” Ranker quantifies listening done inside the U.S. based on log-based information provided by the station, this report is not MRC accredited. The “All Streams” Ranker merely verifies the quantity streams without qualifying where they are being consumed, and is MRC accredited.

About Triton Digital

Media Prima Radio Networks Taps Triton Digital’s Ad Injector® Technology for Targeted Ad Insertion

Thu, 11 Apr 2013 00:00:00 GMT

Leading broadcaster is the first in Southeast Asia to use Ad Injector® to increase online audio advertising inventory value

SINGAPORE--(BUSINESS WIRE)--Triton Digital (www.tritondigital.com), a market leader enabling media companies to manage, measure and monetize their content digitally, today announced a successful deployment of its Advertising Platform including Ad Injector® technology to Media Prima Radio Networks, the radio division of Malaysia’s leading integrated media investment group which includes Hot FM, Fly FM and one FM.

Triton Digital's Ad Injector replaces over 500,000 on-air spots per day, powering more than four million sessions each month, adding up to five million listening hours. The technology provides broadcasters with the ability to customize the online consumer experience and drive incremental revenue through the growing audience in this channel. Media Prima Radio Networks is the first Asia Pacific-based publisher to utilize Ad Injector® within its interAds product to deliver highly contextual ads to listeners by means of advanced targeting and online audio ad replacement.

“The ability to replace ads enables us to deliver a personal experience to each and every listener, resulting in increased engagement and audience growth for each of our stations,” said Seelan Paul, CEO of Media Prima Radio Networks.

“Ad replacement is absolutely critical to a radio broadcasters’ ability to monetize their online streams and results in a better overall experience for listeners. We are very proud to serve the advertising needs of Media Prima Radio Networks and have them further validate Triton’s Advertising Platform and Ad Injector® technology to manage and monetize their online audience,” said Jay Supovitz, SVP/General Manager of International Markets at Triton Digital.

About Triton Digital

About Media Prima Radio Networks

Media Prima Berhad, a company listed on the main Board of Bursa Malaysia is one of Malaysia’s leading integrated media investment groups. Adopting the concept of commercial radio with format-specific programming, Fly FM, Hot FM & one FM are managed and operated by Media Prima Radio Networks (MPRN). All three radio stations were launched in October 2005, February 2006 and January 2009 respectively. These stations operate from Sri Pentas, Bandar Utama, Petaling Jaya and by far have added value and choices in the radio industry. The growing success of the 3 stations has increased opportunities in delivering effective advertising at a competitive rate. Media Prima Radio Networks has been providing healthy competition, providing listeners with relevant content and music as well as offering advertiser new reach in various target markets. Through continuous support from listeners, Fly FM, Hot FM & One FM are determined to keep the face of radio fresh and taking the listening experience to the next level. Media Prima Radio Networks has been recognised in various corporate awards which include Hot FM bagging the award for Best Radio Entertainment UDC Awards and The Brand Laurette Award, Radio Category in 2010.

Triton Digital Promotes Benjamin Masse to Vice President and General Manager, a2x Programmatic Advertising Platform

Mon, 08 Apr 2013 13:20:00 GMT

Masse to Lead Strategy and Partner Recruitment for Programmatic Streaming Audio Exchange

LOS ANGELES--(BUSINESS WIRE)--Triton Digital (www.tritondigital.com), a market leader enabling media companies to manage, measure and monetize their content digitally, today announced that Benjamin Masse has been promoted to vice president and general manager, a2x Programmatic Advertising Platform. In this role, Masse will be responsible for leading strategy, partner recruitment and product development for the industry’s only programmatic ad exchange for online and mobile streaming audio.
Masse previously served as the product line director for Triton’s digital content monetization and programmatic advertising products including a2x. He has also held positions at Nexio, SOPROQ, and ADISQ in addition to co-founding Double V3.

“Triton has invested heavily in the advanced technologies that brought programmatic buying, behavioral targeting, and real-time bidding to online audio,” said John Rosso, president of market development at Triton Digital. “Benjamin is an ad tech veteran who has proven his ability to lead our a2x team through a successful product launch, and developed great partnerships with companies including CBS, Entercom, Cumulus Media, Salem Communications, Xaxis and eXelate.”

“The programmatic exchange ecosystem is growing very quickly and it’s important to stay on top of the latest technology and trends in order to deliver a superior product to our customers,” said Masse. “Triton’s a2x has already experienced tremendous growth since launching earlier this year, and we intend to ensure that it continues to grow and evolve in this fast-moving market.”

a2x is the first and only audio advertising exchange that enables real-time bidding and programmatic buying of targeted online and mobile audio inventory for advertisers, enhancing the ability to manage, buy and sell third-party advertising campaigns. The platform’s automated, exchange-driven method of buying and selling ad impressions facilitates rapid and precise transactions, eliminating waste and resulting in the highest price for publishers and the greatest efficiency for advertisers.

About Triton Digital

Contacts

Press:
fama PR
Nicole Cornwell, 617-986-5014
triton@famapr.com

Triton Digital Releases February 2013 Top 20 Ranker

Wed, 03 Apr 2013 16:28:24 GMT

Boston, MA - Triton Digital has released its monthly online audio Top 20 Ranker for February 2013. The Ranker is a listing of the top-performing Internet audio stations and networks measured by the Webcast Metrics® audience measurement platform. Webcast Metrics® is accredited by the Media Rating Council.

Webcast Metrics® uses a proprietary platform to track audience data and convert it to audience metrics that can be easily understood by stations, publishers and advertisers. Audience rankings are done on the basis of “Average Active Sessions”, with "Session Starts" and “Average Time Spent Listening” also displayed. Average Active Sessions (AAS) is defined as “Total Listening Hours (TLH) divided by hours in the reported time period.” TLH is defined as the total number of hours that the station/publisher has streamed during sessions with duration of at least one minute in total within the reported time period. Session Starts (SS) is defined as “the number of different requests for streams (i.e., stream requests) with a duration of at least one minute in total within the reported time period. ”Average Time Spent Listening (ATSL) is defined as “the average number of hours for each session with a duration of at least one minute in total within the reported time period. Calculated as total time spent listening divided by active sessions.”

About Triton Digital

Entercom Communications Brings Leading Stations to Triton Digital’s a2x Programmatic Buying Platform for Online and Mobile Audio Ads

Wed, 27 Mar 2013 12:50:00 GMT

Top Publisher to Provide Highly-targeted Opportunities for Advertisers Using Industry-first Real-Time Bidding Solution

LOS ANGELES--(BUSINESS WIRE)--Triton Digital (www.tritondigital.com), a market leader enabling media companies to manage, measure and monetize their content digitally, today announced that Entercom Communications has joined a2x, the industry’s only audience-based programmatic buying solution for online and mobile audio ads, bringing its portfolio of leading digital radio stations to the platform.

Entercom is one of the largest radio broadcasting companies in the United States, with a portfolio of over 100 stations, reaching nearly 30 million Americans each week. With locally-programmed broadcasts and distinguished personalities, the publisher boasts a highly-engaged audience and powerful digital capabilities.

“We are driven by a mission to optimize the value of our core audio content for our advertising partners, and Triton’s a2x platform allows us to do just that,” said Tim Murphy, VP of digital strategy and enterprise platforms for Entercom Communications. “a2x fits perfectly with our vision for the digital future of radio, and we’re proud to sign on as an early adopter of the platform.”

“Entercom is a progressive company, and has been in tune with our vision for a2x from the outset,” said Mike Agovino, Chief Operating Officer at Triton Digital. “We’re excited to bring its highly-successful portfolio of stations to the platform, and work with them to leverage their data and ad inventory to maximize online and mobile revenues.”

For more information visit: http://www.tritondigital.com/publishers/audio-exchange

About Entercom

Entercom Communications Corp. (NYSE: ETM), led by President and CEO David Field, is one of the largest radio broadcasting companies in the United States, with a nationwide portfolio of over 100 stations in 23 markets, including San Francisco, Boston, Seattle, Denver, Portland, Sacramento and Kansas City.

Known for developing unique and highly successful locally programmed stations, Entercom is home to some of radio’s most distinguished brands and compelling personalities. The company is also the radio broadcast partner of the Boston Red Sox, Boston Celtics, Buffalo Bills, Buffalo Sabres, Kansas City Royals, Memphis Grizzlies, New Orleans Saints, New Orleans Hornets, Oakland Athletics and San Jose Sharks.

Entercom focuses on creating effective multi-platform marketing solutions for its customers, incorporating the company’s audio, digital and experiential assets. Additionally, the company has a long-standing commitment to responsible corporate citizenship and environmental stewardship. Entercom stations play a vital, hands-on role in improving their communities, providing over $100 million in annual support for local charitable organizations.

The company’s radio stations have received numerous awards, including multiple Edward R. Murrow Awards for excellence in broadcast journalism, as well as the National Association of Broadcasters (NAB) Marconi Award for excellence in radio broadcasting. In 2012, Entercom was named by Information Week as one of the Top 500 Technology Innovators in the United States.

About Triton Digital

Contacts

fama PR
Jessica Harrison, 617-986-5024
triton@famapr.com

Triton Digital Releases January 2013 Top 20 Ranker

Thu, 07 Mar 2013 16:40:00 GMT

Boston, MA - Triton Digital has released its monthly online audio Top 20 Ranker for January 2013. The Ranker is a listing of the top-performing Internet audio stations and networks measured by the Webcast Metrics® audience measurement platform. Webcast Metrics® is accredited by the Media Rating Council.

About Triton Digital

CBS RADIO Broadens Online Revenue Opportunities Using Triton Digital’s a2x Real-Time Programmatic Buying Solution for Online Audio

Wed, 06 Mar 2013 14:05:00 GMT

Leading Publisher is the First to Include its Audio Streams in RTB Solution for Online and Mobile Audio Ads

LOS ANGELES-- CBS RADIO and Triton Digital (www.tritondigital.com), a market leader enabling media companies to manage, measure and monetize their content digitally, today announced that CBS RADIO will make its portfolio of market-leading brands available to a2x, the industry’s only audience-based programmatic buying solution for online and mobile audio ads.

CBS RADIO, one of the largest major market radio operators in the United States, streams more than 350 stations including popular broadcast entities 1010 WINS, WCBS 880, WFAN-AM/FM, KROQ-FM and WUSN-FM, as well as a variety of niche formats across the full spectrum of music genres.

a2x is the first and only audio advertising exchange that enables advertisers to programmatically buy targeted online and mobile audio inventory in real-time. The solution provides a system for managing, buying and selling third party advertising campaigns. The automated, exchange-driven method of buying and selling ad impressions facilitates increased efficiency, eliminating waste and resulting in the highest price for publishers and the greatest efficiency for advertisers.

“Joining Triton’s a2x exchange will create additional demand for our inventory, providing a great compliment to our strong traditional sales channels,” said Ezra Kucharz, President of CBS Local Digital Media. “Being able to offer agency trading desks access to our inventory in this manner allows us to participate in a new revenue stream targeting mobile and digital budgets.”

“Triton is pleased to welcome CBS RADIO’s premium inventory to the a2x platform. There is no higher quality radio brand name than CBS RADIO and we are extremely proud to welcome them as a ground floor tenant in the a2x marketplace. The beta phase of a2x is nearly complete with significant success achieved for early adopter advertisers. Additional demand side participants continue to come in every week and going live with CBS RADIO will help drive demand moving forward,” said Mike Agovino, Chief Operating Officer at Triton Digital.

For more information visit: http://www.tritondigital.com/publishers/audio-exchange

About CBS RADIO

CBS RADIO, a division of CBS Corporation, provides the best in news, sports, talk, rock, country, Top 40, classic hits, and urban programming. Reaching millions of unique over-the-air listeners on a weekly basis, the division owns and operates 127 radio stations across 28 markets, including all of the Top 10. The overall mix of each radio station’s programming is designed to fit the station’s specific format and serve its local community.

Operating within CBS RADIO is CBS Local Digital Media, a unique brand responsible for the convergence of the division’s new and traditional media platforms through creative original content and advanced delivery methods.

About Triton Digital

Contacts

For more information, press only:
fama PR
Nicole Cornwell, 617-986-5014
triton@famapr.com
or
CBS RADIO
Karen L. Mateo, 212-649-9639
karen.mateo@cbsradio.com

Triton Digital Powers Streaming Radio Channel SXSWfm for South by Southwest

Mon, 04 Mar 2013 17:45:00 GMT

Triton Technology to Fuel Official Online Music and News Station for the Popular Music Conference and Festival

LOS ANGELES--(BUSINESS WIRE)--Triton Digital (www.tritondigital.com), a market leader enabling media companies to manage, measure and monetize their content digitally, today announced that it is powering SXSWfm, the official online radio channel of the South by Southwest Music, Film and Interactive Conferences and Festivals (SXSW). The station is available at sxsw.com/fm.

SXSWfm will focus on new music discovery, streaming tracks from the 2,000 bands that will be performing in Austin, TX at SXSW. Additional programming will include features and interviews with musicians, filmmakers, comedians and presenters connected to the conference. The station will continue to air post-conference programming throughout the year, including music, news and stories from SXSW participants and highlights from past years.

Triton Digital is powering SXSWfm through its full suite of products for streaming audio, including Live Streaming for high-quality delivery, the Ad Injector platform and its MRC-accredited Webcast Metrics audience measurement solution.

“Our mission with SXSWfm is to make listeners feel like they’re in Austin, with access to some of the most interesting aspects of our festivals,” said Kevin Connor of SXSW. “With its track record of providing high-quality services, we know that Triton Digital is the best technology partner to help us accomplish that goal and deliver a great experience.”

“SXSW has become one of the biggest events of the year uniting music and technology, and we’re excited to be involved with bringing that content to an even broader audience,” said Dominick Milano, President of Publisher Development at Triton Digital. “As radio and music become increasingly digital in our daily lives, the launch of SXSWfm is a nod to the way we consume media today and opens the doors to a new generation of SXSW fans.”

SXSW, now in its 27^th year, will take place March 8–17. In addition to providing services for SXSWfm, Triton Digital executives will be speaking at the event as part of two separate panels: “Understanding and Navigating the Aggregator Space” on March 7 and “The Fight for Fair Fees in the Music Industry” on March 13.

About Triton Digital

Contacts

fama PR
Jessica Harrison, 617-986-5024
triton@famapr.com
or
SXSWfm
Kevin Connor, 512-467-7979
kevin@sxsw.com

Triton Digital To Weigh in on Fair Fees in Music Industry

Mon, 04 Mar 2013 15:50:00 GMT

WHO: Patrick Reynolds, EVP, Marketing, Triton Digital
Julia Betley, Associate Director, RCA Records
Patrick Laird, Musician+Composer, Break Of Reality
Chris Harrison, Asst General Counsel, Pandora
Erin Griffith, Writer, PandoDaily

WHAT: “The Fight for Fair Fees in the Music Industry”

WHEN: Wednesday, March 13, 2013 at 5:00 p.m. EST

WHERE: SXSW
Austin Convention Center Room 11AB
500 E Cesar Chavez St
Austin, TX
March 8-17, 2013

For more information on the conference, please visit:
http://schedule.sxsw.com/2013/events/event_MP1278

WHY: Once upon a time, terrestrial radio was the only game in town and they do not pay performance royalties. With the advent of online and satellite services, we’ve amassed a patchwork of legacy policies that create a complex system of royalties. Ultimately, media companies (both traditional and digital), record labels and artists are working toward a common goal: maximum distribution and revenue. But the current royalty discrepancy has created a rift as media companies fight to for the right to deploy cool and innovative distribution methods, without picking up heavy costs. This panel will consider solutions that will benefit all parties in the industry, while discussing their current implications with industry trends.

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About Triton Digital

Triton Digital Press Contact:

fama PR for Triton Digital
Nicole Cornwell, 617-986-5014
triton@famapr.com

Triton Digital Discusses How to Understand and Navigate the Aggregator Space

Mon, 04 Mar 2013 15:30:00 GMT

WHO: Rob Favre, Chief Compliance Officer and GM of Analytics & Measurement, Triton Digital
Joel Sucherman, Senior Director, Digital Products, NPR
Tom Hjelm, Vice President of Business Development & Chief Digital Officer, WNYC
Rekha Murthy, Director of Projects & Partnerships, PRX

WHAT: “Understanding and Navigating the Aggregator Space”

WHEN: Thursday, March 7, 2013 at 1:30 p.m. EST

WHERE: iMA 2013
Austin Omni Downtown Hotel Capital Ballroom A
700 San Jacinto Blvd
Austin, TX
March 6-7, 2013

For more information on the conference, please visit:
http://www.integratedmedia.org/conference

WHY: Without question, ubiquitous Internet connectivity across platforms, including mobile devices, has become the primary method of content consumption today. But one may not realize the critical role aggregation has played in this model and how it's shaping the behaviors of the next generation of consumers. At the very core, aggregation requires content from a variety of good sources to stay relevant and therein lay the complexities. Content aggregators (audio, text, video, and others) have existed for quite some time, but with groundbreaking technological advances the most recent market leaders are going everywhere! With millions of public media "listeners" now engaging in content through aggregator's apps on their computers, mobile devices, in their cars, and even on their home entertainment systems, this new space provides interesting partnership opportunities for public media content creators and distributors. While there are still many questions around the value aggregators can present to public media and how to create an effective business model around it, this session will begin to explore a basic framework for approaching aggregators and some navigation tips from early adopters in public media.

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About Triton Digital

Press Contact:

fama PR for Triton Digital
Nicole Cornwell, 617-986-5014
triton@famapr.com

Triton Digital Releases December 2012 Top 20 Ranker

Mon, 28 Jan 2013 20:10:00 GMT

BOSTON -- Triton Digital has released its monthly online audio Top 20 Ranker for December 2012. The Ranker is a listing of the top-performing Internet audio stations and networks measured by the Webcast Metrics® audience measurement platform. Webcast Metrics® is accredited by the Media Rating Council.

About Triton Digital

Xaxis Introduces Xaxis Radio, Industry’s First Programmatic Audience Buying Product for the Digital Radio Market

Wed, 23 Jan 2013 14:00:00 GMT

Company Partners with Triton Digital to Enable Brands to Buy Online and Mobile Radio Inventory Via Real-Time-Bidding

NEW YORK--(BUSINESS WIRE)--Xaxis, the world's largest audience buying company, announced today the launch of Xaxis Radio, the first programmatic buying product for targeting global audiences in the digital radio market. Fully integrated into the Xaxis Data Management Platform (DMP), Xaxis Radio enables advertisers to incorporate online and mobile radio buys within their overall digital media campaigns. Xaxis Radio is also the first solution to allow advertisers to precisely measure attribution for their radio ads, meaning marketers can identify which ads and which audiences deliver the best performance.

To develop Xaxis Radio, the company partnered with Triton Digital, the leading digital services provider to traditional and online radio, and the creator of a2x, the industry’s first programmatic buying technology for online audio inventory. Triton’s technology will power the offering and provide Xaxis clients with access to Triton’s global inventory of over two billion online and mobile audio impressions each month. Because Xaxis Radio runs through the Xaxis DMP, advertisers are able to utilize multiple third party and proprietary data resources to reach the most relevant digital radio audiences.

“Our mission is to help advertisers connect with audiences across all addressable media,” said Brian Lesser, CEO of Xaxis. “Xaxis Radio offers us yet another channel in which to engage audiences for our advertisers. We do this in the context of their overall media plan – providing full visibility and attribution across display, social, online radio and online video advertising.”

“The exponential growth of streaming audio has created a significant new channel for advertisers to explore as part of their overall strategy,” said Neal Schore, CEO at Triton Digital. “The addition of audience-based programmatic buying and real-time metrics makes online audio an extremely attractive option for advertisers. Xaxis’ unique market position makes them the ideal partner with whom to activate this new channel.”

Xaxis provides over 1,000 advertisers with audience buying solutions at scale, running over 300 billion impressions globally per year. The proprietary Xaxis DMP houses the world’s largest collection of unique anonymous audience portraits. As the only universal and neutral data management platform in the industry, the Xaxis DMP allows advertisers to measure attribution, offline ROI, audience insights and brand impact based on the entire digital plan, not just the Xaxis portion of the plan.

Available immediately in the US, Xaxis Radio will be launching globally throughout the early part of the year.

About Xaxis

Xaxis is the world’s largest audience buying company. Through its proprietary platform, Xaxis offers advertisers a single, comprehensive resource from which to reach and engage with global audiences across the universe of digital media. Xaxis does this for its GroupM agency partners, Maxus, MEC, MediaCom, and Mindshare. Xaxis, a GroupM company that is part of WPP, has a presence in 18 countries across North America, Europe and Asia. For more information, please visit www.xaxis.com.

Xaxis | Digital Brilliance

About Triton Digital

Contacts

Saeger Media Group / Xaxis
Katy Saeger or Peter Epstein
katy@saegermediagroup.com or peter@saegermediagroup.com
+1-310-597-2337 or +1-323-251-3567
or
fama PR for Triton Digital
Nicole Cornwell, 617-986-5014
triton@famapr.com

Triton Digital Introduces a2x the First Audience-Based Programmatic Buying Solution for Online Audio

Thu, 17 Jan 2013 13:45:00 GMT

Ad Exchange Delivers Real-Time Bidding Capabilities for Online and Mobile Streaming Audio

a2x is the first audio advertising exchange that enables advertisers to programmatically buy targeted online and mobile audio inventory in real-time. The solution provides a system for managing, buying and selling third party advertising campaigns. In addition, a2x facilitates the execution of digital advertising trades between third parties, providing an information database featuring lists of advertising bid and offer values.

The automated, exchange-driven method of buying and selling ad impressions facilitates increased efficiency, eliminating waste and resulting in the highest price for publishers and the greatest efficiency for advertisers.

To deliver the most personal, targeted ads, the a2x solution integrates consumer data from partner eXelate which provides data and insight on online purchase intent, household demographics and behavioral propensities that enable digital advertisers to make optimal marketing decisions.

“Marketers are increasingly relying on ad exchanges and real-time bidding to reach their target audiences in an effective manner. Streaming audio’s exponential growth has created an exciting new digital advertising channel, and a2x is exactly what the market needs to streamline the buying process, making the ads more accessible and enabling publishers to better monetize their content,” said Mike Agovino, Chief Operating Officer at Triton Digital.

About Triton Digital

Contacts

fama PR
Nicole Cornwell, 617-986-5014
triton@famapr.com

Triton Digital Partners with eXelate to Deliver Industry-First Targetable Streaming Audio Advertisements

Wed, 09 Jan 2013 15:40:00 GMT

Groundbreaking Data Integration Enables Highly Targeted In-Stream Audio Ads

LOS ANGELES, Jan 09, 2013 (BUSINESS WIRE) -- Triton Digital ( www.tritondigital.com ), a market leader enabling media companies to manage, measure and monetize their content digitally, today announced a partnership with eXelate ( www.exelate.com ), the leading data and analytics engine making big data work for digital advertisers. The agreement will enable Triton to integrate eXelate data into its advertising solutions to deliver highly targeted in-stream audio ads.

Through this industry-first partnership, Triton will deliver streaming audio ads based on data and insight on consumers' online purchase intent, household demographics, and behavioral propensities. This data will enable Triton to further optimize ad targeting leading to increased monetization for music publishers.

"This is truly a win-win development that the audio streaming world has demanded for years," said Mark S. Zagorski, CEO at eXelate. "The integration of Triton Digital's access to massive global inventory of over two billion online [and mobile] audio impressions each month and eXelate's rich data pool of billions of proprietary data points creates a high impact, targeted audience pool that will lead to increased consumer engagement and more revenue for both publishers and advertisers."

"This partnership opens radio up to new digital dollars that it hasn't tapped prior," said Mike Agovino, Chief Operating Officer at Triton Digital. "eXelate's consumer data will strengthen Triton's offerings and will lead to a game-changing shift in how advertisers will allocate advertising spend, with a premium on streaming audio placements."

About eXelate

eXelate provides data and insight on online purchase intent, household demographics and behavioral propensities that enable digital advertisers to make optimal marketing decisions. Through the collection of directly measured online data and distribution partnerships with information leaders such as Nielsen, Nielsen Catalina, MasterCard Advisors, Autobytel, Bizo, and more, eXelate makes online, offline, and custom modeled data sets actionable across 500M online consumers worldwide. eXelate's proprietary maX data(TM) - customized audiences built for advertisers based on first and third party data - delivers 3-5x better campaign performance as compared to conventional data targeting. As members of the NAI, IAB, Council for Accountable Advertising, OPA and Evidon's Open Data Partnership, eXelate is a leader in privacy compliant advertising practices. For more information, please visit http://www.exelate.com.

About Triton Digital

For more information, press only:

Nicole Cornwell
fama PR
617-986-5014
triton@famapr.com

eXelate Contact
Uriah Av-Ron
(646) 755-6120
pr@exelate.com

Triton Digital Sets Stage to Capitalize on Multi-Billion Dollar Streaming Audio Market in 2013

Thu, 03 Jan 2013 22:20:00 GMT

Building on Successful 2012, Company Re-Aligns Organizational Structure to Meet Evolving Customer Needs as Streaming Audio Reaches Tipping Point

LOS ANGELES--(BUSINESS WIRE)--Triton Digital (www.tritondigital.com), a market leader enabling media companies to manage, measure and monetize their content digitally, today announced the re-alignment of its organizational structure to better serve customers' evolving needs. With the streaming audio market projected to reach $2 billion by 2015, Triton is in a unique position to accelerate market growth to further support its expanding customer base.

The organizational changes simplify and centralize all publisher and advertiser-related initiatives. All agency and advertiser-facing activity will now be managed at the enterprise level under the leadership of President of Market Development, John Rosso. Similarly, all publisher-facing activity will now be managed centrally by President of Publisher Development, Dominick Milano. In addition, Patrick Reynolds expands his strategic role as Chief Strategy and Marketing Officer.

The simplified structure enables Triton to more efficiently build and deliver new technology and services to meet the demand of the fast growing streaming audio market.

Triton's 2013 moves follow a breakthrough 2012, anchored by recognition from prestigious organizations such as:

- Los Angeles Business Journal Fastest Growing Private Companies
- ARF Great Minds Award
- Inc. 5000 List
- Inc. Hire Power Awards

“2012 was successful in that we expanded our relationship with market leaders like CBS, Cumulus and Pandora, while entering into relationships with exciting new clients like Microsoft and NPR. As we look to 2013, with these changes implemented, we now have the best structure, alignment of assets and organizational focus to optimize the upcoming opportunities in 2013 and beyond,” said Mike Agovino, Chief Operating Officer at Triton Digital.

About Triton Digital

Triton Digital Releases November 2012 Top 20 Ranker

Wed, 02 Jan 2013 20:30:00 GMT

BOSTON -- Triton Digital has released its monthly online audio Top 20 Ranker for November 2012. The Ranker is a listing of the top-performing Internet audio stations and networks measured by the Webcast Metrics® audience measurement platform. Webcast Metrics® is accredited by the Media Rating Council.

For more information on measurement collection and limitations, please view the Triton Description of Methodology.

To view the entire release, click here.