Webcast Metrics® is the Media Rating Council accredited source for digital audio listening data, making it the industry standard for audience measurement.
Our Webcast Metrics audio measurement platform is accredited by the Media Rating Council, making it the industry standard for online audio audience measurement. You can provide buyers with credible third-party metrics using the industry standard that is relied upon by advertising agencies, rep firms and buyers of all sizes.
Webcast Metrics is census based measurement and metrics. No samples, surveys or panels are utilized in the collection. Census based data are the real numbers, where one equals one. There are no estimates involved.
Thousands of streams are measured in real-time allowing you to get your data wherever, whenever. It lets you know in real-time what the audience is reacting to and what it isn't. This allows you to manage your assets (from staffing to inventory) accordingly.
A customizable dashboard allows you to compare your audience statistics on three levels: how your audience compares to the total measured audience; most popular stations in terms of genre; and how your content compares historically to other content out there.
Audience Data at the Local Level
The MRC accredited solution, Webcast Metrics Local is a premium market-specific version of our standard Webcast Metrics product, making it possible to quantify the size and scale of digital audio at the national and local level. By having access to this granular level of data, Webcast Metrics can provide market-level local intelligence allowing for segmentation never before offered. With this intelligence, advertisers can now quantify audience based on where content is consumed, not where the station is based.