Webcast Metrics® is the MRC-accredited standard for online audio audience measurement. Our CDN-agnostic platform tracks real-time server-side audience data from thousands of streams - consumption, growth and ad impression delivery; no diaries, no estimates. Webcast Metrics data is easily understood, valued and monetized by broadcasters and advertisers.
Our Webcast Metrics audio measurement platform is accredited by the Media Rating Council, making it the industry standard for online audio audience measurement. You can provide buyers with credible third-party metrics using the industry standard that is relied upon by advertising agencies, rep firms and buyers of all sizes.
One Means One
Webcast Metrics is census based measurement and metrics. Census based data are the real numbers, where one equals one. There are no estimates involved. No panels, no surveys and no extrapolations.
Thousands of streams are measured in real-time allowing you to get your data wherever, whenever. It lets you know in real-time what the audience is reacting to and what it isn't.
A customizable dashboard allows you to compare your audience statistics on three levels: how your audience compares to the total measured audience; most popular stations in terms of genre; and how your content compares historically to other content out there.
Webcast Metrics has varying permission levels based on publisher data provided. By having access to this granular level of data, Webcast Metrics can provide market-level local intelligence allowing for segmentation never before offered. With this intelligence, advertisers can now quantify audience based on where content is consumed, not where the station is based.
In order to support planning, selling and buying of advertising inventory, the radio industry requires metrics quantifying and qualifying its audience.
Webcast Metrics is now available for subscribing clients on a local market basis. The data is converted into audience metrics commonly used in the radio advertising industry.
A quick guide to Webcast Metrics data, features and capabilities.
The Ranker is a listing of the top-performing Internet audio stations and networks measured by the Webcast Metrics audience measurement platform. Webcast Metrics is accredited by the Media Rating Council.
In addition to Triton’s delivery platform, 2OV implemented Triton’s Webcast Metrics measurement solution, the MRC-accredited standard in online audience measurement.