Our Webcast Metrics® audio measurement platform is accredited by the Media Rating Council, making it the industry standard for audience measurement. Webcast Metrics® measures thousands of streams in real-time with a comprehensive analytics dashboard. Unlike traditional media measurement, Webcast Metrics® does not rely only on memory, opinion, or input from consumers. The analytics platform is server-based and entirely accessible to you whenever you want a custom audience analysis. Your customizable dashboard allows you to compare your audience statistics on three levels; how your audience compares to the total measured audience, most popular stations in terms of genre, and how your content compares historically to other content out there. You can learn where your audience lives, which media they like to consume, and which devices they are using to watch and listen to your content. Webcast Metrics® allows you to learn this in real-time, whenever you want.
