In Case You Missed It Oct 2011
Tuesday, Nov 01, 2011 10:30 AM EST
By Mike Walter, VP Strategic Services
New website, new blog, same “In Case You Missed It”. “In Case You Missed It” is back. It is a monthly collection of news stories and data that pertain to radio, music, digital, social media and media in general, plus a whole lot more. Look for it each month right here on the Triton Digital blog.
VSS Predicts Growth for Radio Revenue
· VSS forecasts a 1.7 percent growth in overall expenditures in broadcast and satellite radio this year, "driven by steady growth in broadcast and satellite, and double-digit gains in the digital platforms of broadcast and satellite radio companies.
· VSS also predicts that despite the state of the economy, U.S. Communications spending is expected to increase 4.1% in 2011 and expand at a 5.5 percent CAGR from 2010 to 2015 to $1.407 Trillion. Targeted Media is projected to be the fastest-growing industry sector in 2011, as well as the 2010-2015 Period, expanding at a CAGR of 7.9 percent to $272.5 Billion in 2015. VSS expect sector growth to be driven primarily by Internet & Mobile Services and Branded Entertainment Segments. #revenue
Read More: http://fmqb.com/article.asp?id=2298057
Display Advertising Shifts from Direct Response to Branding Media
MediaPost 9-30-11 by Laurie Sullivan
· Brand marketers looking for alternative strategies to connect with consumers have begun to focus attention on display advertising, a medium historically known to elicit a direct response.
· Most planning to buy media in display look toward clicks, impressions and conversions to measure performance. But the more important metrics often point to return on ad spend, online searches for brand names, product recall, and sales.
· There is evidence through recent campaigns from brands like Sealy and Animal Planet, along with research from Collective, that online display advertising continues to shift from a direct-response form of advertising to branding media.
· “The Digital Advertising 2011: A Portrait of Conflict” study released by Collective finds 57% of agencies believe the majority of their display objectives are to build the brand, yet only 11% cite ad creative as critical to the campaign's success.
· Still, 60% of agencies cite brand recall and intent to purchase as the most important measures of online success. However, clicks and conversions remain the key criteria agencies say they use to evaluate media, according to the Collective study. #display
Mobile Spending Leads Direct Marketing Growth
ClickZ 10-3-11 by Kate Kaye
· Spending on digital marketing will be led by mobile, according to the latest edition of the Direct Marketing Association's biennial report. The trade group predicts mobile direct marketing spending to grow 51 percent this year and 39 percent in 2012.
· Together the DMA projects spending on digital direct marketing will hit $31.3 billion this year and $35.4 billion in 2012. The total encompasses online search and display, social networking, mobile, commercial email, and other forms of digital channels such as rich media and advergaming.
· Search and display spending account for the largest portions of digital media spending by direct marketers. The channels will maintain growth, but will slow in 2012, according to the DMA. Both channels are set to rise 18.3 percent this year, with search reaching $14 billion and display $8.5 billion. Search growth will taper to around 12 percent next year, hitting $15.6 billion; display is expected to increase by 11 percent in 2012 and reach $9.5 billion. #mobile
comScore: Mobile Approaches Tipping Point, Driving Incremental Web Traffic
MediaPost 10-4-11 by Joe Mandese
· Mobile media is approaching a standard measure of "critical mass”… Donovan released data showing that nearly 48% of America's 112 million mobile phone users now regularly use their devices to access media content, other than voice or text, and that number will tip the halfway mark by the end of the year.
· While conventional computers still account for 93.2% of all Web traffic, according to the latest comScore estimates, Donovan said "mobile devices" - especially smartphones and tablets - now account for nearly two-thirds (64.4%) of all non-personal computer-connected Web access, and are growing fast. Among those mobile devices, Donovan said tablets are the fastest-growing segment, and that tablet devices now represent 28.1% of all non-computer traffic to the Web, and that Apple's iPads are the dominant portion (97%) of that market.
· While mobile traffic still is a tiny slice of the total Internet (just 0.2%), it is adding significant incremental reach for specific categories of content. Mobile boosts traffic to online mapping services 56.8%, and increases the duration of time users spend on mapping sites by 9.2 times.
· Donovan said mobile has also become a significant factor for social media platforms such as Facebook and Twitter, where many users access them solely via mobile devices. #mobile
Mobile Ad Spend Estimated To Hit $4.4B In 2015
MediaPost 10-4-11 by Steve Smith
· Revising its estimates upward for 2011 and onward, eMarketer projects that mobile ad spend for 2011 will total $1.23 billion.
· The spend represents a 65% increase since 2010. eMarketer analyst Noah Elkin says the 2011 ad spend calculation is only slightly higher than the company's previous target, but the forecast for coming years has been revised more substantially.
· In 2012, the company is expecting a 47% increase to $1.8 billion, a 40% rise in 2013 to $2.5 billion, another 34% expansion in 2014 to $3.4 billion and a 30% increase in 2015 to $4.4 billion. #mobile
Radio’s share of ad spending to decline through 2013, says ZenithOptimedia
· ...Publicis-owned ZenithOptimedia finds that U.S. ad spending still hasn't recovered to the level of 2008. For U.S. radio, the prediction is that its take of total ad spending will drop from 7.2% last year to 7.1% this year, 7% in 2012 and 6.9% in 2013.
Mobile advertising growth patterns will mirror digital — only much faster.
· Radio’s share of ad spending lags the total ad industry, but there’s no more lopsided media than mobile. It is estimated to take one-half of one percent of ad dollars this year, versus an 8% share of media time. But as mobile closes the gap, its drawing dollars from other media. “It’s starting to take share within the print space — magazines and newspapers — and eating a little into radio,” PHD president/chief digital officer Craig Atkinson says. “You’re going to see more of that traditional share move into the mobile space.”
· A new eMarketer forecast predicts mobile advertising will total $1.23 billion this year, up from $743 million a year ago. Analysts forecast it will reach $4.4 billion by 2015. When compared to digital, Atkinson says mobile touches people in a way that the internet hasn’t — few take their laptop to bed but cell phones are the adult security blanket. “It plugs into all the different channels better than digital was ever able to do,” he says. #mobile
Read More: www.insideradio.com
New AOL Radio Unveiled Powered By Slacker
· AOL has relaunched the newly redesigned AOL Radio which is now powered by Slacker and has 50% less audio advertising. New custom artist stations have also been added along with ESPN Radio and AOL’s 200+ stations.
· AOL Radio powered by Slacker will continue to offer over 200 radio stations programmed by AOL Radio music directors. These professional music curators are award-winning DJs and music critics with decades of experience and knowledge that spans the full breadth of music. On top of this, the relaunched service offers new stations, including popular non-music programming like ESPN Radio with more to come, including ABC News.
· Next month, in addition to the free service that is available today, AOL Radio powered by Slacker will offer two subscription products for users who want an even richer and more customizable listening experience. Radio Plus will feature completely ad-free listening without audio or banner advertisements, as well as unlimited song skips, song lyrics, and offline listening for mobile. Premium Radio will have all the features of Radio Plus as well as on-demand listening by song, album, artist or custom playlist. #streaming
Survey finds FM/AM still tops in-car but streaming is gaining.
Inside Radio 10-20-11
· Eight-in-ten Americans say they listened to the radio while in the car during the previous three months according to a NPD Group survey. That’s down two percentage points from the previous year.
· Nearly one-third (29%) of survey respondents said they used a smartphone to listen to music in the car, an increase of 9% over a year ago.
· “A tipping point is approaching when vehicles and portable devices move from a tethered connection to a more integrated one,” NPD entertainment analyst Russ Crupnick says. “Smart devices streaming music could end up being the largest threat to CDs and broadcast radio since the dawn of digital music.” #streaming
Read More: www.insideradio.com
STRATA: Advertisers Less Focused On Radio In Q3
· STRATA has released a new survey of ad agencies, showing that the advertising industry has been resilient despite the tough economy. The survey looks at third quarter advertising compared to Q3 2010, and found that 52 percent of respondents said their business is increasing compared to the same time last year (only 16.5 percent saw a decrease in business, down 30 percent from a year ago).
· Unfortunately, STRATA found that radio took a downturn, as 37 percent of ad agencies surveyed said they are less focused on it as they were a year ago. Local TV remains the medium of choice (35 percent), though it is just barely beating out Digital (34 percent), which is up 43 percent since last quarter. #revenue
Read More: http://fmqb.com/article.asp?id=2316435
Facebook Usage Beats TV During Work Hours
· Facebook is gradually attaining parity with TV as a mass medium. During working hours, the social network has already beaten the boob tube in consumer media time spent.
· Between 9am and 5pm, more consumers surveyed reported using Facebook than watching TV. This was true for each age group broken out from ages 15 to 46. Among the youngest consumer group, 8- to 14-year-olds dubbed “iGens,” 16% logged on to Facebook during those hours, the same percentage who said they tuned in to TV.
· Millennials were the most stalwart Facebook users during the work day. Thirty percent of teen millennials (ages 15 to 17) spent time on the social network, vs. 24% who spent time with TV. Among adult millennials, 44% said they went on Facebook (presumably while at work or school) during the 9am to 5pm period, while 28% watched TV.
· Around 40% of millennials surveyed say they continue to use Facebook into the evening hours, but a much higher percentage (between 43% and 51%) say they watch TV. #social
Netflix Dominates Peak-Time Video Traffic
MediaPost by Wayne Friedman 10-26-11
· Netflix may be hitting more than a few bumps on the road -- but from a pure bandwidth share of video it is still way ahead of other video sites.
· Netflix now accounts for 32.7% share of peak time video traffic -- this from a new survey by Sandvine, a bandwidth management company. This is up from Netflix's 20% share of U.S. bandwidth consumption, according to a Sandvine 2010 study.
· Sandvine says "peak" time period demand is a two-hour evening period -- 7 p.m. to 9 p.m. Overall streaming video represents 60% of all peak downstream bandwidth use.
· Major differences between Netflix and YouTube: Netflix users spend 77% of the time watching its videos from a TV-connected device…
· Overall, 55% of streaming video traffic comes via game consoles, set-top boxes, broadband-connected TVs and mobile devices in the home; 45% comes from desktop and laptop computers. #video
Digital Ad Spend Up, Better Metrics Needed
MediaPost 10-26-11 Gavin O’Malley
· Brands and agencies will increase spending on digital video advertising by 25% over the next 12 months, according to a new report from Casale Media. If accurate, that will amount to about 23.8% of total online ad budgets, it estimates.
· Separately, a recent study by eMarketer found that 85% of advertisers and ad buyers are more likely to book video ads if the planning, creative and execution of video ad campaigns are more simple and painless.
· Casale also calls for increased “awareness” of video’s effectiveness. Marketers and agencies already view digital video advertising as one of the most effective ways to realize brand lift. A full 80% of the survey's respondents use video ads to increase awareness of traditional and new brands, products and/or services. #revenue
Affluency: New Survey Reveals Growing Media Use
Ad Age 10-27-11 By Stephen Kraus & Bob Shullman
· Internet use is already essentially universal among the affluent, with 98% going online. The surprising finding from the 2011 Ipsos Mendelsohn Affluent survey is that in the past year alone, affluent internet use rose about 20%, to more than 30 hours in a typical week. Ownership of devices that serve as on-ramps to the connected world rose significantly among the affluent as well: ownership of smartphones rose by a third, ownership of e-readers nearly tripled, and ownership of tablets more than quadrupled.
· As we examine our 2011 data, what is particularly interesting, besides what's up (internet use) is "what's not down" -- which is essentially every other form of media consumption. Our measures of print use remain essentially unchanged from 2010: 82% read at least one of the 152 publications we measure, reflecting an audience of almost 48 million affluent adults, who on average read more than six different publication titles. Television shows a similar pattern of near-universal and relatively stable use, with most key metrics unchanged from 2010: 98% watched TV in the past seven days, and 94% receive cable/satellite signals, while averaging more than 17 hours a week of television watched.
· Media use, clearly, is not a zero-sum game: more time online does not necessarily translate to less time in other media. #media