The Worstest People Ever

Tuesday, Jan 24, 2012 4:00 PM EST

By Patrick Reynolds

I watch the political discourse and get pains in my stomach within thirty seconds. It's a lethal, toxic mix of bile, lies, and manhood envy (including Michele Bachmann). It's got nothing to do with advancing any cause; it's all about winning-- personally. And to win, someone has to lose, right? Sad. So amid all this furor over online audio measurement, I'd like to put down the broad brush and … more

In Case You Missed It Dec 2011

Wednesday, Dec 28, 2011 1:30 PM EST

By Mike Walter

Q3 ’11 Internet Advertising Revenues Up 22% from Year Ago, Climb to Nearly $7.9 Billion, According to IAB and PwC

IAB.net 11-30-11

· Internet advertising revenues in the U.S. hit $7.88 billion for the third quarter of 2011, representing a 22 percent increase over the same period in 2010, according to the latest IAB Internet Advertising Revenue Report figures released today by the … more

Understanding the Economics of Daily Deals for Radio

Thursday, Dec 15, 2011 2:30 PM EST

By Jim Kerr, VP Business Strategy, Applications & Services

While a number of radio broadcasters are utilizing a daily deal program, a very large majority are not. One of the reasons is certainly that the economics of the deal space are foreign to a transactional spot-based business like radio. Sure, the basics of deals make sense—the merchant provides you with a discount in return for roughly half of the proceeds of the sale, while the broadcaster … more

'Tis the Season for Giving. Not Wasting.

Tuesday, Dec 13, 2011 9:30 AM EST

By Mike Agovino, COO

An industry friend called me the other day and asked, "Why are you so against the Arbitron Total Audience Measurement plan? For what it's worth," he said, "I think we'd all just like to see you guys play nice with each other."

It became clear to me at that moment that I have not been specific enough about Triton's position on this. I hope to be now.

Triton does not believe there is anything … more

The Gift That Keeps on Giving

Wednesday, Nov 30, 2011 1:30 PM EST

By Mike Agovino, COO

1. Audience Has Arrived

The most recent Webcast Metrics report marks a new milestone. For the first time since we began tracking online listenership for radio, the total audience measured has eclipsed 1.6 million Average Active Sessions (AAS) M-F 6A-8P. In fact, the number nearly bypassed the 1.6 million step all together, ending up at 1,689,462. Here’s a historical trend that displays the … more

In Case You Missed It Nov 2011

Tuesday, Nov 29, 2011 1:30 PM EST

By Mike Walter

BIA/Kelsey: Local Digital Advertising Outpacing Overall Ad Market

Inside Radio 11-3-11

· The overall local media market will grow slowly during the next five years, at a 1.7% annual growth rate, according to an updated forecast to be released next week by BIA/Kelsey. Local ad dollars will increase from $135.9 billion this year to $149.4 billion in 2015. Digital will drive a majority of … more

Billions Served!

Friday, Nov 18, 2011 10:15 AM EST

By Dominick Milano, COO, Streaming Division

There was a time when constant changes to the "over xx million" served finally became a static "billions served".  McDonalds’ message was it's so big it’s not really worth counting anymore.  Streaming Media is moving rapidly in this direction.

Through the first 10 months of the year, Triton has scheduled more than 114,000 campaigns comprised of advertisers from more than 185 … more

Over 1 Million Served

Monday, Nov 14, 2011 10:45 AM EST

By Dominick Milano, COO, Streaming Division

Online Audio Comes Of Age As It Passes 1,000,000 Campaign Milestone

The iconic McDonald’s tagline may refer exclusively to hamburgers.  However, its relevance now applies directly to Triton Digital as well. As it was for Ray Kroc, there is tremendous pride to note that we have now served over 1 million different online advertising campaigns, representing a broad swath of advertiser … more