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  • Heartbleed Update

    By adminFriday, Apr 18, 2014 12:30 PM EST

    We are happy to report that our platforms were not vulnerable to the Heartbleed Bug. The version of Open SSL we use differs from those that were susceptible to the attack. We have also validated that all servers are secure.If you have any additional questions or concerns about the vulnerability, please do not hesitate to contact our support team at help@tritondigital.com. You can also find more … more more-link

  • Let’s Get Physical: A Look at Physical Media's Evolution

    By Patrick ReynoldsMonday, Apr 07, 2014 3:22 PM EST

    Posted via Wired.com

    It was the 80s. Everything was off kilter. Olivia Newton-John, who'd captured our fancies years prior as both the goody two-shoes high school prude and as her skin-tight, leather-clad alter-ego in “Grease,” was now jazzercising with short hair, a bandana headband, and leggings in her infamous “(Let’s Get) Physical” MTV video. Believe it or not, … more more-link

  • AMP CMS: Tuned for Radio

    By adminFriday, Apr 04, 2014 8:34 AM EST

    Websites are the crux of every digital brand. Think about it. It’s impossible to see a commercial or billboard today that isn’t tagged with a web address. Every company has one, and radio stations are no different.

    A station’s website is the foundation for all of its digital initiatives, including its audio stream, promotions, events, jock blogs, personality profiles, and much … more more-link

  • Audio Benefits From "Viewability" Metric

    By John RossoThursday, Apr 03, 2014 12:30 PM EST

    Posted via MediaPost

    It’s widely believed that a third or more of digital display advertising goes unseen. This may be because a user has scrolled past the ad before it loads, or perhaps never scrolls far enough down to see the ad at all. Of course, there is no shortage of highly creative fraudsters in the display ad business, compounding the problem.Then there's another question. Even if … more more-link

  • In Case You Missed It March 2014

    By Mike Walter, VP Strategic ServicesTuesday, Apr 01, 2014 5:15 PM EST

    Apple Announces iPhone-Connected Cars Will Roll Out This Year

    RAIN by Brad Hill 3/3/14

    Apple and a trio of car companies used the Geneva International Motor Show to announce the roll-out of CarPlay, formerly called iOS in the Car. CarPlay is an in-car system which enables the driver to control an iPhone (version 5, running iOS 7) on the car’s dashboard, and via Siri voice control. CarPlay … more more-link

  • In Defense Of The GRP

    By Benjamin Masse, VP & GM -a2x Programmatic Advertising PlatformWednesday, Mar 19, 2014 10:29 AM EST

    Posted via AdExchanger

    "Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media.Today’s column is written by Benjamin Masse, vice president and general manager, a2x, at Triton Digital.The advertising industry has changed dramatically in recent years. The digital age and vast array of audience-tracking data has created … more more-link

  • My Favorite Hallmark Day

    By Patrick ReynoldsFriday, Mar 07, 2014 4:01 PM EST

    Posted on RAIN News

    Harold Ramis recently died. Not to be overly dramatic, but I am crestfallen. A huge fan from his first film to his last, Ramis epitomized “sneaky smart.” Paul Westerberg of the Replacements is his musical alter ego. Their work tells stories filled with cheats, sloppy drunks and ne’er do wells. Beneath the coarse surface, however, there is always astute … more more-link

  • In Case You Missed It February 2014

    By Mike Walter, VP Strategic ServicesFriday, Feb 28, 2014 2:02 PM EST

    California AG Preps Best Practices Guidelines For New Web Privacy Law

    MediaPost by Wendy Davis 1/31/14

    California's new do-not-track law, which went into effect this year, can be boiled down to a simple guiding principle: “Say what you do, and do what you say.” That's according to Joanne McNabb, director of privacy education and policy with the California Attorney General's office.& … more more-link

  • It’s Time to Rethink Rewards Programs

    By Dominick Milano, President of Publisher DevelopmentWednesday, Feb 05, 2014 9:49 AM EST

    Posted via Mark Ramsey Media

    The logic of the famous 20:80 rule dictates that the more effort any radio brand invests in its biggest fans, the more that has potential to pay off with a stream of loyalty, usage, preference, ratings, and even brand evangelism. And that brings us to the idea of rewarding our fans so as to encourage their behavior and incite more just like it. But does that mean it& … more more-link

  • In Case You Missed It January 2014

    By Mike Walter, VP Strategic ServicesThursday, Jan 30, 2014 4:11 PM EST

    U.S. Music Industry Now Valued At $7 Billion

    FMQB 1/7/14A new report from eMarketer says that the U.S. music industry was valued at a total of $7 billion in 2012, which is less than half of its peak in 1999, when the industry was worth $14.6 billion. The report is titled "Marketing Opportunities in Digital and Live Music: More Musicians Say, 'I'm With The Brand.'"eMarketer notes that "to put the … more more-link