Blog

  • 10 Steps for Tuning Up Your Digital Strategy in 2015

    By Paul Cramer, EVP, Publisher DevelopmentWednesday, Nov 19, 2014 12:44 PM EST

    This past Saturday I had the opportunity to speak at the combined Conclave/Minnesota Association of Broadcasters Conference in Minneapolis. While my seminar was primarily focused on strategies to grow revenue using digital and mobile, I also encouraged the attendees to use the fleeting time in 2014 to fine-tune their strategies for 2015 and beyond. Here is a synopsis of ten action items every … read more

  • In Case You Missed It October 2014

    By Mike Walter, VP Strategic ServicesTuesday, Nov 04, 2014 9:04 AM EST

    New Survey Shows Radio Needs Better Streaming to Attract Young Listeners

    RAIN News by Anna Washenko 9/30/14

    Mark Kassof shared data from a recent survey about the attitudes of teenagers toward FM radio. The 506 online surveys of respondents aged 13 to 20 revealed that only 7% listened to FM radio the most for music. Even online streams of terrestrial stations had limited reach. Just 16% of … read more

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    Paving The Way for Digital Audio

    By Benjamin Masse, SVP & GM, AdvertisingMonday, Nov 03, 2014 12:51 PM EST

    Over the years, the digital audio industry has suffered from a lack of standardization when it comes to delivering digital audio ads. On one hand, this has fostered innovation and enabled Triton Digital to develop new and unique ways to serve audio in a display-centric world. On the other hand, it has limited industry growth due to fragmented technical solutions and proprietary software.

    I am … read more

  • August 2014 Insights & Trends

    By Triton DigitalSunday, Oct 19, 2014 5:00 PM EST

    Triton Digital has released its monthly digital audio Top 20 Ranker for August 2014. The Ranker is a listing of the top-performing digital audio stations and networks measured by the Webcast Metrics® audience measurement platform. Key findings of the August 2014 Ranker include:

    Compared to August 2013, August 2014 Average Active Sessions (AAS) grew in both the M-F 6A-8P daypart (14.1%) and … read more

  • The State of Programmatic Audio

    By Neal Schore, CEOTuesday, Oct 07, 2014 12:08 PM EST

    Originally posted on Xaxis.

    A typical discussion on programmatic advertising is usually focused on display inventory transacted through an RTB process. With digital video and audio now figuring heavily in the mix, and even non-targetable media such as broadcast and out-of-home being purchased programmatically, the conversations are starting to shift. Let’s take a look at the state of the … read more

  • AMP Promotions Management Tackles Tax Season

    By Donya Sabaghi, Product ManagerThursday, Oct 02, 2014 11:00 AM EST

    Believe it or not, the end of the year is fast approaching, and the AMP Promotions Management team has been hard at work this quarter preparing for the new year. You see, come January, our clients have to deal with the same stressful experience that everyone else in the country does: tax season. That’s right, they have to generate 1099 forms and reports for winners who have won $600 or more … read more

  • In Case You Missed It September 2014

    By Mike Walter, VP Strategic ServicesTuesday, Sep 30, 2014 12:43 PM EST

    Borrell Recasts Its Local Advertising 2015 Forecast

    All Access 9/3/14

    BORRELL ASSOCIATES has recast its 2014 and 2015 local advertising forecast, painting a rosy picture overall but a fairly bleak one for traditional media. Earlier forecasts by BORRELL have shown mixed levels of growth or decline for expenditures on print and broadcast media. “The future we all knew was coming has shown … read more

  • AMP Product Roadmap Webinar Recap

    By Triton DigitalTuesday, Sep 16, 2014 4:07 PM EST

    In case you missed our AMP Product Roadmap webinar on Tuesday, 9/16 at 1pm EST, we are making the below recording available for your viewing pleasure!

    As always, please don't hesitate to reach out to Jennifer Wagner, VP of Product & Engagement for AMP with any questions! read more

  • July 2014 Insights & Trends

    By Triton DigitalThursday, Sep 11, 2014 10:07 AM EST

    Triton Digital has released its monthly digital audio Top 20 Ranker for July 2014. The Ranker is a listing of the top-performing digital audio stations and networks measured by the Webcast Metrics® audience measurement platform. Key findings of the July 2014 Ranker include:

    Average Active Sessions (AAS) grew significantly in July 2014, with the M-F 6A-8P daypart up 20.7% and M-SU 6A- … read more

  • In Case You Missed It August 2014

    By Mike Walter, VP Strategic ServicesThursday, Aug 28, 2014 5:01 PM EST

    Why Instagram Ads Could be Huge for Facebook's Mobile Empire

    Adweek by Christopher Heine 8/1/14

    Sources close to the situation say the number of advertisers is steadily increasing. So whether the spigot truly opens in six, 12 or 18 months, marketers believe such a move is inevitable and predict it will prompt a cash windfall for CEO Mark Zuckberg & Co. In fact, maybe Facebook should … read more