Blog

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    How Mobile Listeners Engage with Audio Advertising

    By Triton DigitalWednesday, Jul 29, 2015 1:23 PM EST

    At the end of 2014, we commissioned Edison Research to conduct a survey of over 400 adults, ages 18-54, who had actively listened to internet radio within the last week. Our goal was to learn how, when and where listeners engage with audio advertising. In particular, we wanted to better understand how mobile listeners interact with the advertisements they hear. Below please find a video … read more

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    Don’t Worry, Flash Won’t End in a Flash

    By André Claude Potvin, Strategist, UX & MonetizationTuesday, Jul 28, 2015 10:48 AM EST

    For those that don’t know, Adobe’s Flash player is the number one technology for in-browser streaming. In fact, 99% of all installed browsers support Flash. In recent weeks, however, there’s been a lot of buzz around Adobe Flash, with some news headlines announcing the sudden “End of Flash”. The fact is, we’re not there yet!

    Let me clarify the context and … read more

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    Introducing New AMP CMS Capabilities!

    By Triton DigitalMonday, Jul 20, 2015 10:01 AM EST

    We’ve been hard at work on several new capabilities within AMP CMS that will take audience interaction and engagement with your site to the next level!  Today, we are excited to announce that Theme Customization, Splash Pages, Peel Ads and Breaking News are now available within AMP CMS.  Continue reading to learn more about each of these capabilities and how you can leverage them … read more

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    May 2015 Insights & Trends

    By Triton DigitalWednesday, Jul 15, 2015 9:00 AM EST

    Triton Digital has released its monthly digital audio Top 20 Ranker for May 2015. The Ranker is a listing of the top-performing digital audio stations and networks measured by the Webcast Metrics® audience measurement platform.

     

    All Measured Clients

    All measured clients in May 2015 showed 4,243,719 Average Active Sessions (AAS) within the Domestic U.S. during the Monday-Friday 6:00 … read more

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    In Case You Missed It June 2015

    By Mike Walter, VP Strategic ServicesTuesday, Jun 30, 2015 11:08 AM EST

    WPP's Xaxis Starts an Agency Whose Pay Depends on Its Results for Marketers

    Ad Age by Alexandra Bruell 6/2/15

    WPP digital media buying network Xaxis is looking to tie more of its own compensation to achieving specific client goals such as sales or downloads by forming a performance marketing agency called Light Reaction. "We see this part of the business growing as rapidly if not more … read more

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    Radio of the Future: Protect the Current Business Model while Evolving it for the Future

    By Paul Cramer, Executive Vice President, Publisher Development: North AmericaWednesday, Jun 17, 2015 1:16 PM EST

    At the beginning of May, I attended Canadian Music Week's International Radio Interactive Summit, a two-day event supporting radio networking and education. I had the privelege of being on the "Radio of the Future" panel with a number of thought leaders in the industry. Moderated by Alan Cross, Broadcaster, Interviewer & Writer, Corus Radio & Brain Dead Dog Productions, the panelists … read more

  • April 2015 Insights & Trends

    By Triton DigitalTuesday, Jun 09, 2015 9:31 AM EST

    Triton Digital has released its monthly digital audio Top 20 Ranker for April 2015. The Ranker is a listing of the top-performing digital audio stations and networks measured by the Webcast Metrics® audience measurement platform.

     

    All Measured Clients

    All measured clients in April 2015 showed 4,259,153 Average Active Sessions (AAS) within the Domestic U.S. during the Monday-Friday 6:0 … read more

  • In Case You Missed It May 2015

    By Mike Walter, VP Strategic ServicesMonday, Jun 01, 2015 5:16 PM EST

    Nielsen Gives Roku, BrightRoll Measurement Accountability

    MediaPost by Laurie Sullivan 4/30/15

    Nielsen, Roku, and Yahoo's BrightRoll made a series of separate announcements Thursday that aim to change the way marketers allocate budgets and buy advertising media as viewer behavioral patterns shift.

    Video advertising measurement will be critical as marketers determine where to put their … read more

  • In Case You Missed It April 2015

    By Mike Walter, VP Strategic ServicesThursday, Apr 30, 2015 9:33 AM EST

    Nielsen Rebrands Online Ratings As Digital, Includes Mobile: Unclear How It Will Disclose Accreditation

    MediaPost by Joe Mandese 4/1/15

    In a move that seems to reposition itself from its original intent of measuring the audiences of online advertising, Nielsen this morning announced a rebranding of its fledgling Online Campaign Ratings service as the Nielsen Digital Ad Ratings. “The new … read more

  • March 2015 Insights & Trends

    By Triton DigitalTuesday, Apr 28, 2015 8:00 AM EST

    Triton Digital has released its monthly digital audio Top 20 Ranker for March 2015. The Ranker is a listing of the top-performing digital audio stations and networks measured by the Webcast Metrics® audience measurement platform.

     

    All Measured Clients

    All measured clients in March 2015 showed 4,260,886 Average Active Sessions (AAS) within the Domestic U.S. during the Monday-Friday 6:0 … read more