Blog

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    5 Ways the IAB UK is Opening the Door for Digital Audio

    By Vinnie Khurana, Publisher Development Manager, EuropeTuesday, Aug 18, 2015 9:13 AM EST

    The IAB UK Audio Council was set-up in 2013 with a mandate to educate the market about advertising in an online audio environment with the key goals of further educating the industry, developing future business models for the audio sector, and increasing the value of the online audio advertising space. Triton has been a participating member since the beginning, often travelling across the … read more

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    5 Features to Look for in a CMS

    By Triton DigitalThursday, Aug 13, 2015 2:24 PM EST

    Few industries share the unique needs that Radio does when it comes to building an online web presence.  That is why we have identified 5 must-have features to look for when determining the right CMS to build your station or group of stations on.

    1. Enterprise Management

    Manage a network of station websites by creating content once and syndicating it out to select sister stations with the … read more

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    Introducing Photo Caption Contests, Now Available in Beta

    By Triton DigitalWednesday, Aug 12, 2015 10:34 AM EST

    Have you tried contesting as a way to engage with your audience online? If not, you should definitely consider it. Contests are one of the most effective and rewarding ways to build your presence online while connecting with your audience. Whether you choose photo competitions, video competitions, predictive brackets or even voting brackets, contests generate buzz, engagement, loyalty, and … read more

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    In Case You Missed It July 2015

    By Mike Walter, VP Strategic ServicesWednesday, Aug 05, 2015 11:17 AM EST

     

    Mediaocean Sells Big Chunk To Private Equity, Puts $720 Million Value On Media-Buying Processor

    MediaPost by Joe Mandese 6/29/15

    Mediaocean, the primary processor of Madison Avenue’s media buys, has sold a majority stake to private equity firm Vista Equity Partners. Terms were not disclosed, but the investment values Mediaocean at $720 million.

    The companies said the investment … read more

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    June 2015 Insights & Trends

    By Triton DigitalMonday, Aug 03, 2015 4:48 PM EST

    Triton Digital has released its monthly digital audio Top 20 Ranker for June 2015. The Ranker is a listing of the top-performing digital audio stations and networks measured by the Webcast Metrics® audience measurement platform.

     

    Total Listening for All Measured Clients

    All measured clients within the Domestic U.S. showed 4,198,667 Average Active Sessions (AAS) during the Monday- … read more

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    How Mobile Listeners Engage with Audio Advertising

    By Triton DigitalWednesday, Jul 29, 2015 1:23 PM EST

    At the end of 2014, we commissioned Edison Research to conduct a survey of over 400 adults, ages 18-54, who had actively listened to internet radio within the last week. Our goal was to learn how, when and where listeners engage with audio advertising. In particular, we wanted to better understand how mobile listeners interact with the advertisements they hear. Below please find a video … read more

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    Don’t Worry, Flash Won’t End in a Flash

    By André Claude Potvin, Strategist, UX & MonetizationTuesday, Jul 28, 2015 10:48 AM EST

    For those that don’t know, Adobe’s Flash player is the number one technology for in-browser streaming. In fact, 99% of all installed browsers support Flash. In recent weeks, however, there’s been a lot of buzz around Adobe Flash, with some news headlines announcing the sudden “End of Flash”. The fact is, we’re not there yet!

    Let me clarify the context and … read more

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    Introducing New AMP CMS Capabilities!

    By Triton DigitalMonday, Jul 20, 2015 10:01 AM EST

    We’ve been hard at work on several new capabilities within AMP CMS that will take audience interaction and engagement with your site to the next level!  Today, we are excited to announce that Theme Customization, Splash Pages, Peel Ads and Breaking News are now available within AMP CMS.  Continue reading to learn more about each of these capabilities and how you can leverage them … read more

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    May 2015 Insights & Trends

    By Triton DigitalWednesday, Jul 15, 2015 9:00 AM EST

    Triton Digital has released its monthly digital audio Top 20 Ranker for May 2015. The Ranker is a listing of the top-performing digital audio stations and networks measured by the Webcast Metrics® audience measurement platform.

     

    All Measured Clients

    All measured clients in May 2015 showed 4,243,719 Average Active Sessions (AAS) within the Domestic U.S. during the Monday-Friday 6:00 … read more

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    In Case You Missed It June 2015

    By Mike Walter, VP Strategic ServicesTuesday, Jun 30, 2015 11:08 AM EST

    WPP's Xaxis Starts an Agency Whose Pay Depends on Its Results for Marketers

    Ad Age by Alexandra Bruell 6/2/15

    WPP digital media buying network Xaxis is looking to tie more of its own compensation to achieving specific client goals such as sales or downloads by forming a performance marketing agency called Light Reaction. "We see this part of the business growing as rapidly if not more … read more