Blog

  • In Case You Missed It June 2015

    By Mike Walter, VP Strategic ServicesTuesday, Jun 30, 2015 11:08 AM EST

    WPP's Xaxis Starts an Agency Whose Pay Depends on Its Results for Marketers

    AdAge by Alexandra Bruell 6/2/15

    WPP digital media buying network Xaxis is looking to tie more of its own compensation to achieving specific client goals such as sales or downloads by forming a performance marketing agency called Light Reaction.

    "We see this part of the business growing as rapidly if not more than … read more

  • Radio of the Future: Protect the Current Business Model while Evolving it for the Future

    By Paul Cramer, Executive Vice President, Publisher Development: North AmericaWednesday, Jun 17, 2015 1:16 PM EST

    At the beginning of May, I attended Canadian Music Week's International Radio Interactive Summit, a two-day event supporting radio networking and education. I had the privelege of being on the "Radio of the Future" panel with a number of thought leaders in the industry. Moderated by Alan Cross, Broadcaster, Interviewer & Writer, Corus Radio & Brain Dead Dog Productions, the panelists … read more

  • April 2015 Insights & Trends

    By Triton DigitalTuesday, Jun 09, 2015 9:31 AM EST

    Triton Digital has released its monthly digital audio Top 20 Ranker for April 2015. The Ranker is a listing of the top-performing digital audio stations and networks measured by the Webcast Metrics® audience measurement platform.

     

    All Measured Clients

    All measured clients in April 2015 showed 4,259,153 Average Active Sessions (AAS) within the Domestic U.S. during the Monday-Friday 6:0 … read more

  • In Case You Missed It May 2015

    By Mike Walter, VP Strategic ServicesMonday, Jun 01, 2015 5:16 PM EST

    Nielsen Gives Roku, BrightRoll Measurement Accountability

    MediaPost by Laurie Sullivan 4/30/15

    Nielsen, Roku, and Yahoo's BrightRoll made a series of separate announcements Thursday that aim to change the way marketers allocate budgets and buy advertising media as viewer behavioral patterns shift.

    Video advertising measurement will be critical as marketers determine where to put their … read more

  • In Case You Missed It April 2015

    By Mike Walter, VP Strategic ServicesThursday, Apr 30, 2015 9:33 AM EST

    Nielsen Rebrands Online Ratings As Digital, Includes Mobile: Unclear How It Will Disclose Accreditation

    MediaPost by Joe Mandese 4/1/15

    In a move that seems to reposition itself from its original intent of measuring the audiences of online advertising, Nielsen this morning announced a rebranding of its fledgling Online Campaign Ratings service as the Nielsen Digital Ad Ratings. “The new … read more

  • March 2015 Insights & Trends

    By Triton DigitalTuesday, Apr 28, 2015 8:00 AM EST

    Triton Digital has released its monthly digital audio Top 20 Ranker for March 2015. The Ranker is a listing of the top-performing digital audio stations and networks measured by the Webcast Metrics® audience measurement platform.

     

    All Measured Clients

    All measured clients in March 2015 showed 4,260,886 Average Active Sessions (AAS) within the Domestic U.S. during the Monday-Friday 6:0 … read more

  • February 2015 Insights & Trends

    By Triton DigitalWednesday, Apr 08, 2015 8:00 AM EST

    Triton Digital has released its monthly digital audio Top 20 Ranker for February 2015. The Ranker is a listing of the top-performing digital audio stations and networks measured by the Webcast Metrics® audience measurement platform.

    All Measured Clients

    All measured clients in February 2015 showed 4,125,821 Average Active Sessions (AAS) within the Domestic U.S. during the Monday- … read more

  • In Case You Missed It March 2015

    By Mike Walter, VP Strategic ServicesFriday, Mar 27, 2015 11:30 AM EST

    US Ad Spend to Grow 3.2% in 2015 to $186.6 Billion

    Strategy Analytics by Leika Kawasaki 2/27/15

    January 20, 2015. Driven by digital, advertising spend in the U.S. is predicted to grow 3.2% in 2015 to $186.6 billion, according to the latest Advertising Forecast from Strategy Analytics.

    Digital will be the fastest growing ad format (up 13.0% year-on-year) followed by outdoor (up 4.8%) and cinema … read more

  • January 2015 Insights & Trends

    By Triton DigitalThursday, Mar 12, 2015 7:00 AM EST

    Triton Digital has released its monthly digital audio Top 20 Ranker for January 2015. The Ranker is a listing of the top-performing digital audio stations and networks measured by the Webcast Metrics® audience measurement platform.

    All Measured Clients

    All measured clients in January 2015 showed 3,943,385 Average Active Sessions (AAS) during the Domestic Monday-Friday 6:00AM-8:00PM (M-F 6A-8 … read more

  • December 2014 Insights & Trends

    By Triton DigitalFriday, Mar 06, 2015 7:00 AM EST

    Triton Digital has released its monthly digital audio Top 20 Ranker for December 2014. The Ranker is a listing of the top-performing digital audio stations and networks measured by the Webcast Metrics® audience measurement platform.

    Before diving into the December 2014, we wanted to take a second and look back at the past year.  It's been an incredible year for audio as a medium and our … read more