Blog

  • Can You Hear Me Now?

    By Patrick Reynolds, Chief Strategy OfficerThursday, Dec 11, 2014 11:08 AM EST

    Originally posted on MediaPost

    If you’re listening to WXYZ, Pandora, Spotify, or SiriusXM the answer is almost certainly ‘yes.’ That’s but one way audio advertising stands separate and apart from display.

    Now, if I said, “Can you see me now?”, more than half of you would have to admit ‘no.’ That’s according to new research undertaken by … read more

  • September 2014 Insights & Trends

    By Triton DigitalMonday, Dec 08, 2014 6:00 AM EST

    Triton Digital has released its monthly digital audio Top 20 Ranker for September 2014. The Ranker is a listing of the top-performing digital audio stations and networks measured by the Webcast Metrics® audience measurement platform. 

    Before diving into the September 2014 Rankings, we want to introduce a new feature on the Insights & Trends.  Starting this month, we will now … read more

  • In Case You Missed It November 2014

    By Mike Walter, VP Strategic ServicesMonday, Dec 01, 2014 6:36 PM EST

    In Europe, Spotify Royalties Overtake iTunes Earnings By 13%

    TechCrunch by Ingrid Lunden 11/5/14

    Spotify may be smarting from the removal of Taylor Swift’s music catalogue from its platform, and Taylor Swift may not care, since she is riding a sales blockbuster in the form of her new album 1989, but it turns out that in the bigger picture, Spotify’s streaming service continues to … read more

  • Patrick Reynolds: London Calling

    By Patrick Reynolds, Chief Strategy Officer Wednesday, Nov 26, 2014 11:25 AM EST

    Originally posted on RAIN News

    “Yes I was there too. You know what they said? Well, some of it was true!”

    The recent RAIN summit in London brought together the proverbial “three legs of the stool” in a way no summit— European or American— had prior. Of course, there were publishers. Traditional Radio ones. Prominent pureplays. Public ones. Commercial ones. … read more

  • 10 Steps for Tuning Up Your Digital Strategy in 2015

    By Paul Cramer, EVP, Publisher DevelopmentMonday, Nov 24, 2014 11:27 AM EST

    This past Saturday I had the opportunity to speak at the combined Conclave/Minnesota Association of Broadcasters Conference in Minneapolis. While my seminar was primarily focused on strategies to grow revenue using digital and mobile, I also encouraged the attendees to use the fleeting time in 2014 to fine-tune their strategies for 2015 and beyond. Here is a synopsis of ten action items every … read more

  • Will Facebook Join Streaming Music Brigade?

    By Patrick Reynolds, Chief Strategy OfficerMonday, Nov 24, 2014 10:03 AM EST

    Originally posted on MediaPost

    Twitter cozied up to iTunes and SoundCloud. Apple spent $3 billion to buy Beats, and that news was followed almost immediately by the release of Amazon Prime streaming music. Google bought streaming music player Songza and just launched YouTube Music Key.It seems that all the big players are doubling down on streaming. Yet in all these discussions, it also seems … read more

  • 10 Steps for Tuning Up Your Digital Strategy in 2015

    By Paul Cramer, EVP, Publisher DevelopmentWednesday, Nov 19, 2014 12:44 PM EST

    This past Saturday I had the opportunity to speak at the combined Conclave/Minnesota Association of Broadcasters Conference in Minneapolis. While my seminar was primarily focused on strategies to grow revenue using digital and mobile, I also encouraged the attendees to use the fleeting time in 2014 to fine-tune their strategies for 2015 and beyond. Here is a synopsis of ten action items every … read more

  • In Case You Missed It October 2014

    By Mike Walter, VP Strategic ServicesTuesday, Nov 04, 2014 9:04 AM EST

    New Survey Shows Radio Needs Better Streaming to Attract Young Listeners

    RAIN News by Anna Washenko 9/30/14

    Mark Kassof shared data from a recent survey about the attitudes of teenagers toward FM radio. The 506 online surveys of respondents aged 13 to 20 revealed that only 7% listened to FM radio the most for music. Even online streams of terrestrial stations had limited reach. Just 16% of … read more

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    Paving The Way for Digital Audio

    By Benjamin Masse, SVP & GM, AdvertisingMonday, Nov 03, 2014 12:51 PM EST

    Over the years, the digital audio industry has suffered from a lack of standardization when it comes to delivering digital audio ads. On one hand, this has fostered innovation and enabled Triton Digital to develop new and unique ways to serve audio in a display-centric world. On the other hand, it has limited industry growth due to fragmented technical solutions and proprietary software.

    I am … read more

  • August 2014 Insights & Trends

    By Triton DigitalSunday, Oct 19, 2014 5:00 PM EST

    Triton Digital has released its monthly digital audio Top 20 Ranker for August 2014. The Ranker is a listing of the top-performing digital audio stations and networks measured by the Webcast Metrics® audience measurement platform. Key findings of the August 2014 Ranker include:

    Compared to August 2013, August 2014 Average Active Sessions (AAS) grew in both the M-F 6A-8P daypart (14.1%) and … read more