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    Breaking Good

    By Patrick ReynoldsThursday, Jul 17, 2014 3:46 PM EST

    Originally posted in RAIN News

    “What is truly telling from this year’s list of nominees is the rapidly expanding definition of ‘television’. Quality television is now platform agnostic. We’re watching broadcast networks, basic cable, premium cable, and on-demand Internet services. And we’re watching on flat screens in the home, tablets, and mobile devices. The … read more

  • In Case You Missed It June 2014

    By Mike Walter, VP Strategic ServicesTuesday, Jul 01, 2014 11:47 AM EST

    Consumers Say They Find Personalized Ads More Engaging and Memorable

    Marketing Charts 6/2/14

    Compared to general ads, many consumers find personalized ads to be more engaging (54%), educational (52%), time-saving (49%) and memorable (45%), according to a Yahoo survey of 6,000 respondents aged 13-64. The study also found personalized ads to outperform those that aren’t personalized across … read more

  • In Case You Missed It May 2014

    By Mike Walter, VP, Strategic ServicesThursday, Jun 05, 2014 3:27 PM EST

    Twitter Beats Estimates but Growth Fails to Impress

    USA Today by Mike Snider 4/29/14

    Wall Street has sent a direct message to Twitter: Get more followers.  The social-network giant beat financial estimates for its first-quarter earnings, but fell short of expected growth in number of people using the popular social-media platform.

    As a result, shares of Twitter dropped more than 9% to $38. … read more

  • Vinyl

    By Patrick Reynolds, Chief Strategy OfficerThursday, Jun 05, 2014 3:26 PM EST

    Neil Young. Hippie. Entrepreneur. Futurist. Nostalgist. To say he’s a study in contrasts is a mild understatement.

    He’s also one of my very favorite artists. And “artist” is the operative word.    Maybe it will be an old salt like Young who will lead us out of a false dilemma: you’re with us or against us.Like most of the greats, he always uses the … read more

  • In Case You Missed It April 2014

    By Mike Walter, VP Strategic ServicesTuesday, Apr 29, 2014 3:15 PM EST

    How Advertisers Will Change Their Spending by 2016

    WSJ Blog by Brian R. Fitzgerald 4/7/14

    Mobile is eating up an increasingly bigger share of ad budgets, but advertisers still plan to bulk up spending on television in the years ahead.  Advertisers plan to spend about $31 billion more on the mobile Internet in 2016 compared with 2013, according to data from ZenithOptimedia that was analyzed … read more

  • Marconi’s Signal Remains Strong Centuries Later

    By Patrick Reynolds, Chief Strategy OfficerMonday, Apr 28, 2014 9:35 AM EST

    Patrick Reynolds is Chief Strategy Officer of Triton Digital. Triton partnered with Edison Research in The Infinite Dial 2014. Born in Bologna, Italy, Guglielmo Marconi would have been one-hundred-forty years old today. Widely recognized as the inventor of Radio, Marconi may have actually set out to perform a different task solving a different problem.    “Every day sees … read more

  • Heartbleed Update

    By Triton DigitalFriday, Apr 18, 2014 12:30 PM EST

    We are happy to report that our platforms were not vulnerable to the Heartbleed Bug. The version of Open SSL we use differs from those that were susceptible to the attack. We have also validated that all servers are secure.If you have any additional questions or concerns about the vulnerability, please do not hesitate to contact our support team at help@tritondigital.com. You can also find more … read more

  • Let’s Get Physical: A Look at Physical Media's Evolution

    By Patrick Reynolds, Chief Strategy OfficerMonday, Apr 07, 2014 3:22 PM EST

    Posted via Wired.com

    It was the 80s. Everything was off kilter. Olivia Newton-John, who'd captured our fancies years prior as both the goody two-shoes high school prude and as her skin-tight, leather-clad alter-ego in “Grease,” was now jazzercising with short hair, a bandana headband, and leggings in her infamous “(Let’s Get) Physical” MTV video. Believe it or not, … read more

  • AMP CMS: Tuned for Radio

    By Triton DigitalFriday, Apr 04, 2014 8:34 AM EST

    Websites are the crux of every digital brand. Think about it. It’s impossible to see a commercial or billboard today that isn’t tagged with a web address. Every company has one, and radio stations are no different.

    A station’s website is the foundation for all of its digital initiatives, including its audio stream, promotions, events, jock blogs, personality profiles, and much … read more

  • Audio Benefits From "Viewability" Metric

    By John Rosso, President, Market DevelopmentThursday, Apr 03, 2014 12:30 PM EST

    Posted via MediaPost

    It’s widely believed that a third or more of digital display advertising goes unseen. This may be because a user has scrolled past the ad before it loads, or perhaps never scrolls far enough down to see the ad at all. Of course, there is no shortage of highly creative fraudsters in the display ad business, compounding the problem.Then there's another question. Even if … read more