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    In Case You Missed It September 2015

    By Mike Walter, VP Strategic ServicesWednesday, Sep 30, 2015 11:51 AM EST


    Mobile Set To Take Digital Ad Lead

    Inside Radio 9/2/15

    For the first time, mobile advertising is poised to grab a larger share of digital ad dollars than desktop advertising. According to new data from eMarketer, mobile will account for 51.9% of total digital spending in 2015, higher than the firm originally anticipated. It’s a trend that radio stations aggressively building their … read more

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    It’s Time to Start Paying Attention to Anti-Piracy

    By Benjamin Masse, SVP and GM of AdvertisingThursday, Sep 24, 2015 2:59 PM EST

    Earlier this week, GroupM announced that they are cracking down on piracy. Starting next year, GroupM “will require the ad networks and exchanges it works with to participate in an anti-piracy initiative developed by the ad industry’s Trustworthy Accountability Group.”

    This initiative, called the Inventory Quality Guidelines (IQG) initiative, ensures that validated services can … read more

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    Regarding Google Chrome's Deactivation of Flash Auto-Start

    By André Claude Potvin, Strategist, UX & MonetizationWednesday, Sep 09, 2015 12:11 PM EST

    If you follow the tech trades, you most likely saw the news that Google Chrome started automatically pausing Flash content, or not allowing Flash content to auto-start, on September 1. This news led to several aggressive headlines such as this one from Wired: Google is Taking a Big Step to Kill Off Flash for Good.

    In late July, I wrote a blog post on the decline of Flash and how we at … read more

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    Why We Became IQG Certified

    By Benjamin Masse, SVP and GM of AdvertisingTuesday, Sep 08, 2015 8:56 AM EST

    Earlier today, we announced our compliance with the Trustworthy Accountability Group’s Inventory Quality Guidelines (IQG) initiative. This certification ensures that the inventory transacted through the Triton Digital audio ad exchange, a2x®, adheres to advertising industry standards and best practices that combat digital ad fraud, malware, and piracy in the digital supply chain.

    So, … read more

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    July 2015 Insights & Trends

    By Triton DigitalTuesday, Sep 01, 2015 9:30 AM EST

    Triton Digital has released its monthly digital audio Top 20 Ranker for July 2015. The Ranker is a listing of the top-performing digital audio stations and networks measured by the Webcast Metrics® audience measurement platform.


    Total Listening for All Measured Clients

    All measured clients in July 2015 showed 4,078,613 Average Active Sessions (AAS) within the Domestic U.S. during … read more

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    In Case You Missed It August 2015

    By Mike Walter, VP Strategic ServicesMonday, Aug 31, 2015 10:44 AM EST

    SoundExchange Has Paid A Cumulative $3 Billion In digital Royalties

    RAIN News by Anna Washenko 8/5/15

    SoundExchange announced that it has surpassed $3 billion in digital royalties paid to recording artists and labels since 2003. Last year, the organization issued payments of $773 million, representing about 16% of total revenue from the entire U.S. recorded music industry.


    Streaming … read more

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    5 Ways the IAB UK is Opening the Door for Digital Audio

    By Vinnie Khurana, Publisher Development Manager, EuropeTuesday, Aug 18, 2015 9:13 AM EST

    The IAB UK Audio Council was set-up in 2013 with a mandate to educate the market about advertising in an online audio environment with the key goals of further educating the industry, developing future business models for the audio sector, and increasing the value of the online audio advertising space. Triton has been a participating member since the beginning, often travelling across the … read more

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    5 Features to Look for in a CMS

    By Triton DigitalThursday, Aug 13, 2015 2:24 PM EST

    Few industries share the unique needs that Radio does when it comes to building an online web presence.  That is why we have identified 5 must-have features to look for when determining the right CMS to build your station or group of stations on.

    1. Enterprise Management

    Manage a network of station websites by creating content once and syndicating it out to select sister stations with the … read more

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    Introducing Photo Caption Contests, Now Available in Beta

    By Triton DigitalWednesday, Aug 12, 2015 10:34 AM EST

    Have you tried contesting as a way to engage with your audience online? If not, you should definitely consider it. Contests are one of the most effective and rewarding ways to build your presence online while connecting with your audience. Whether you choose photo competitions, video competitions, predictive brackets or even voting brackets, contests generate buzz, engagement, loyalty, and … read more

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    In Case You Missed It July 2015

    By Mike Walter, VP Strategic ServicesWednesday, Aug 05, 2015 11:17 AM EST


    Mediaocean Sells Big Chunk To Private Equity, Puts $720 Million Value On Media-Buying Processor

    MediaPost by Joe Mandese 6/29/15

    Mediaocean, the primary processor of Madison Avenue’s media buys, has sold a majority stake to private equity firm Vista Equity Partners. Terms were not disclosed, but the investment values Mediaocean at $720 million.

    The companies said the investment … read more