Wednesday, Sep 30, 2015 11:51 AM EST
Mobile Set To Take Digital Ad Lead
Inside Radio 9/2/15
For the first time, mobile advertising is poised to grab a larger share of digital ad dollars than desktop advertising. According to new data from eMarketer, mobile will account for 51.9% of total digital spending in 2015, higher than the firm originally anticipated. It’s a trend that radio stations aggressively building their … read more
Thursday, Sep 24, 2015 2:59 PM EST
Earlier this week, GroupM announced that they are cracking down on piracy. Starting next year, GroupM “will require the ad networks and exchanges it works with to participate in an anti-piracy initiative developed by the ad industry’s Trustworthy Accountability Group.”
This initiative, called the Inventory Quality Guidelines (IQG) initiative, ensures that validated services can … read more
Wednesday, Sep 09, 2015 12:11 PM EST
If you follow the tech trades, you most likely saw the news that Google Chrome started automatically pausing Flash content, or not allowing Flash content to auto-start, on September 1. This news led to several aggressive headlines such as this one from Wired: Google is Taking a Big Step to Kill Off Flash for Good.
In late July, I wrote a blog post on the decline of Flash and how we at … read more
Tuesday, Sep 08, 2015 8:56 AM EST
Earlier today, we announced our compliance with the Trustworthy Accountability Group’s Inventory Quality Guidelines (IQG) initiative. This certification ensures that the inventory transacted through the Triton Digital audio ad exchange, a2x®, adheres to advertising industry standards and best practices that combat digital ad fraud, malware, and piracy in the digital supply chain.
So, … read more
Tuesday, Sep 01, 2015 9:30 AM EST
Triton Digital has released its monthly digital audio Top 20 Ranker for July 2015. The Ranker is a listing of the top-performing digital audio stations and networks measured by the Webcast Metrics® audience measurement platform.
Total Listening for All Measured Clients
All measured clients in July 2015 showed 4,078,613 Average Active Sessions (AAS) within the Domestic U.S. during … read more
Monday, Aug 31, 2015 10:44 AM EST
SoundExchange Has Paid A Cumulative $3 Billion In digital Royalties
RAIN News by Anna Washenko 8/5/15
SoundExchange announced that it has surpassed $3 billion in digital royalties paid to recording artists and labels since 2003. Last year, the organization issued payments of $773 million, representing about 16% of total revenue from the entire U.S. recorded music industry.
Streaming … read more
Tuesday, Aug 18, 2015 9:13 AM EST
The IAB UK Audio Council was set-up in 2013 with a mandate to educate the market about advertising in an online audio environment with the key goals of further educating the industry, developing future business models for the audio sector, and increasing the value of the online audio advertising space. Triton has been a participating member since the beginning, often travelling across the … read more
Thursday, Aug 13, 2015 2:24 PM EST
Few industries share the unique needs that Radio does when it comes to building an online web presence. That is why we have identified 5 must-have features to look for when determining the right CMS to build your station or group of stations on.
1. Enterprise Management
Manage a network of station websites by creating content once and syndicating it out to select sister stations with the … read more
Wednesday, Aug 12, 2015 10:34 AM EST
Have you tried contesting as a way to engage with your audience online? If not, you should definitely consider it. Contests are one of the most effective and rewarding ways to build your presence online while connecting with your audience. Whether you choose photo competitions, video competitions, predictive brackets or even voting brackets, contests generate buzz, engagement, loyalty, and … read more
Wednesday, Aug 05, 2015 11:17 AM EST
Mediaocean Sells Big Chunk To Private Equity, Puts $720 Million Value On Media-Buying Processor
MediaPost by Joe Mandese 6/29/15
Mediaocean, the primary processor of Madison Avenue’s media buys, has sold a majority stake to private equity firm Vista Equity Partners. Terms were not disclosed, but the investment values Mediaocean at $720 million.
The companies said the investment … read more