Blog

  • In Case You Missed It April 2015

    By Mike Walter, VP Strategic ServicesThursday, Apr 30, 2015 9:33 AM EST

    Nielsen Rebrands Online Ratings As Digital, Includes Mobile: Unclear How It Will Disclose Accreditation

    MediaPost by Joe Mandese 4/1/15

    In a move that seems to reposition itself from its original intent of measuring the audiences of online advertising, Nielsen this morning announced a rebranding of its fledgling Online Campaign Ratings service as the Nielsen Digital Ad Ratings. “The new … read more

  • March 2015 Insights & Trends

    By Triton DigitalTuesday, Apr 28, 2015 8:00 AM EST

    Triton Digital has released its monthly digital audio Top 20 Ranker for March 2015. The Ranker is a listing of the top-performing digital audio stations and networks measured by the Webcast Metrics® audience measurement platform.

     

    All Measured Clients

    All measured clients in March 2015 showed 4,260,886 Average Active Sessions (AAS) within the Domestic U.S. during the Monday-Friday 6:0 … read more

  • February 2015 Insights & Trends

    By Triton DigitalWednesday, Apr 08, 2015 8:00 AM EST

    Triton Digital has released its monthly digital audio Top 20 Ranker for February 2015. The Ranker is a listing of the top-performing digital audio stations and networks measured by the Webcast Metrics® audience measurement platform.

    All Measured Clients

    All measured clients in February 2015 showed 4,125,821 Average Active Sessions (AAS) within the Domestic U.S. during the Monday- … read more

  • In Case You Missed It March 2015

    By Mike Walter, VP Strategic ServicesFriday, Mar 27, 2015 11:30 AM EST

    US Ad Spend to Grow 3.2% in 2015 to $186.6 Billion

    Strategy Analytics by Leika Kawasaki 2/27/15

    January 20, 2015. Driven by digital, advertising spend in the U.S. is predicted to grow 3.2% in 2015 to $186.6 billion, according to the latest Advertising Forecast from Strategy Analytics.

    Digital will be the fastest growing ad format (up 13.0% year-on-year) followed by outdoor (up 4.8%) and cinema … read more

  • January 2015 Insights & Trends

    By Triton DigitalThursday, Mar 12, 2015 7:00 AM EST

    Triton Digital has released its monthly digital audio Top 20 Ranker for January 2015. The Ranker is a listing of the top-performing digital audio stations and networks measured by the Webcast Metrics® audience measurement platform.

    All Measured Clients

    All measured clients in January 2015 showed 3,943,385 Average Active Sessions (AAS) during the Domestic Monday-Friday 6:00AM-8:00PM (M-F 6A-8 … read more

  • December 2014 Insights & Trends

    By Triton DigitalFriday, Mar 06, 2015 7:00 AM EST

    Triton Digital has released its monthly digital audio Top 20 Ranker for December 2014. The Ranker is a listing of the top-performing digital audio stations and networks measured by the Webcast Metrics® audience measurement platform.

    Before diving into the December 2014, we wanted to take a second and look back at the past year.  It's been an incredible year for audio as a medium and our … read more

  • In Case You Missed It February 2015

    By Mike Walter, VP Strategic ServicesMonday, Mar 02, 2015 12:38 PM EST

    Jay Z is buying Spotify rival Tidal for $56 million

    Engadget by Aaron Souppouris 1/30/15

    So this is something. The Scandinavian press is buzzing right now with the news that Jay Z is buying the Norwegian company behind the high-quality music streaming service Tidal. The rapper and entrepreneur made a 464 million Krona (roughly $56 million) bid which the company's reviewing board has already … read more

  • Introducing the New Triton Digital University

    By Triton DigitalTuesday, Feb 17, 2015 2:50 PM EST

    Today marks the official launch of our new and improved Triton Digital University platform.

    Triton Digital University is our free, comprehensive training resource designed to educate users on how best to utilize Triton Digital products; these tools will help you maximize the potential of your Triton products and services. What’s more, users earn professional certifications that stay with … read more

  • AMP Product Roadmap Webinar Recap Q1 2015

    By Triton DigitalTuesday, Feb 17, 2015 2:45 PM EST

    In case you missed our AMP Product Roadmap webinar on Tuesday, 2/17 at 1pm EST, we are making the below recording available for your viewing pleasure!

    Please also take note of the following expected dates of the AMP Product Enhancements referenced in the Roadmap:

             

    As always, please don't hesitate to reach out to Jennifer Wagner, VP … read more

  • Coming Soon…The NEW Triton Digital University

    By adminFriday, Feb 13, 2015 9:30 AM EST

    We are excited to announce that in the coming weeks we will be launching our new and improved Triton Digital University. Triton Digital University is a free, comprehensive training resource designed to educate users on how best to utilize Triton Digital products to increase revenue.  What’s more, users earn professional certifications that stay with them throughout their career.

    How … read more