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Chips Ahoy!
Thursday, May 10, 2012 2:30 PM EST
By Dominick Milano, COO, Streaming Division
As a person who works in the streaming business you might assume that I am against having an FM chip activated in a cell phone. If so, your assumption would be wrong. Go ahead, let’s do it. It would finally end the debate about it once and for all.Radio is in fact already ubiquitous. I spent the better part of 20 years making that point. The medium simply does … more
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Digital Thrills The Radio Star
Friday, May 04, 2012 9:45 AM EST
By Patrick Reynolds, EVP, Marketing
Posted via Forbes.com
Guest post written by Patrick Reynolds
Patrick Reynolds is executive VP of Triton Digital. He previously served as CMO of Tweeter Home Entertainment Group.In 1981 the MTV rocket burst into space and onto our TV screens. That first video aired, The Buggles’ “Video Killed the Radio Star,” (you can watch the video below) was both exhilarating and ominous. For … more
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In Case You Missed It April 2012
Wednesday, May 02, 2012 11:15 AM EST
By Mike Walter, VP Strategic Services
Millennial Media's Market Cap Exceeds Mobile-Ad Market
AdAge by Kunur Patel 3-29-12
Shares for the Baltimore-based mobile-ad network were priced at $13 yesterday and almost doubled, to $25, by market close. That makes the company (still operating at a loss) worth nearly $2 billion, which is more than twice the $861.7 million that advertisers are expected to spend on mobile-display ads in the … more
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Making Lasting Connections
Thursday, Apr 05, 2012 9:00 AM EST
By Dominick Milano, COO, Streaming Division
Posted via Radio Ink
It's been an interesting year in the news. Then again, isn't the news always interesting? Whether it is the controversy over the death of Trayvon Martin, the debt crises in Europe and the U.S., the political battle brewing in this election year, or the diplomatic tensions with Syria and Iran, there is always a reason to tune in and get connected to what is happening in our … more
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In Case You Missed It March 2012
Tuesday, Apr 03, 2012 11:15 AM EST
By Mike Walter, VP Strategic Services
"In Case You Missed It" is a monthly collection of news stories and data that pertain to radio, music, digital, social media and media in general, plus a whole lot more. Look for it each month right here on the Triton Digital blog.
Report: How Americans are Spending their Media Time… and Money
Nielsen 2-9-12Americans spend more than 33 hours per week watching video across the screens, … more
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Curly Was Wrong
Monday, Mar 26, 2012 2:00 PM EST
By Patrick Reynolds, EVP, Marketing
Posted via iMedia Connection
I was reading Fast Company’s list of "Most Innovative Companies" when it struck me: Curly was wrong. You know-- leather-faced Curly from City Slickers. Specifically when he (played by all-time badass Jack Palance) was imparting his cowboy wisdom on hapless (and now similarly leather-faced Oscar host) Billy Crystal that the key to life was 'just one … more
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Understanding the Underlying Forces of Digital
Wednesday, Mar 21, 2012 10:00 AM EST
By Jim Kerr, VP Business Strategy, Applications & Services
One of the difficulties facing any media executive is staying on top of the whirlwind pace of digital change. Just when you understand Facebook, along comes Twitter, and when you finally get Twitter, here comes Foursquare. Researching and staying abreast of what’s hot today and about to be hot tomorrow can be overwhelming. There is a better way, however. Rather than look at the actual … more
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Es Sólo Matemáticas
Tuesday, Mar 20, 2012 12:00 PM EST
By Mike Fischer, SVP/Engagement, Applications & Services
The IAB published a study in 2010 on Hispanic media consumers in the U.S., and the results are quite eye opening.Here are the facts:
- By 2014, 39 million Hispanics will be online. - By 2014, they will have 1.3 billion dollars in spending power. - By 2015, the Hispanic population will grow to 57.7% of the U.S. - They have heavy active users of email, texting and other mobile activities. … more
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In Case You Missed It Feb 2012
Wednesday, Feb 29, 2012 5:30 PM EST
By Mike Walter, VP Strategic Services
"In Case You Missed It" is a monthly collection of news stories and data that pertain to radio, music, digital, social media and media in general, plus a whole lot more. Look for it each month right here on the Triton Digital blog.
ComScore: Facebook's Share of Display Ads Reaches 28%
ClickZ by Christopher Heine 1-30-12
Facebook's share of U.S. display ad impressions grew to 27.9 percent … more
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1-to-1 vs. 1-to-many (It’s ALWAYS 1-to-many…for advertising)
Wednesday, Feb 29, 2012 2:00 PM EST
By Rob Favre, Chief Compliance Officer, Measurement Services
Broadcast radio is a one to many scenario. Everyone hears the same music or talk, and in between, everyone is bombarded with the same commercials. On broadcast radio it doesn’t matter if the advertiser wanted to target males aged 18-24…every Tom, Dick, Harry and Mary hears those same ads. So what does the advertiser get? A rough guess as to how many of those listeners were … more
