Blog

  • AMP Product Roadmap Webinar Recap

    By Triton DigitalTuesday, Sep 16, 2014 4:07 PM EST

    In case you missed our AMP Product Roadmap webinar on Tuesday, 9/16 at 1pm EST, we are making the below recording available for your viewing pleasure!

    As always, please don't hesitate to reach out to Jennifer Wagner, VP of Product & Engagement for AMP with any questions! read more

  • July 2014 Insights & Trends

    By Triton DigitalThursday, Sep 11, 2014 10:07 AM EST

    Triton Digital has released its monthly digital audio Top 20 Ranker for July 2014. The Ranker is a listing of the top-performing digital audio stations and networks measured by the Webcast Metrics® audience measurement platform. Key findings of the July 2014 Ranker include:

    Average Active Sessions (AAS) grew significantly in July 2014, with the M-F 6A-8P daypart up 20.7% and M-SU 6A- … read more

  • In Case You Missed It August 2014

    By Mike Walter, VP Strategic ServicesThursday, Aug 28, 2014 5:01 PM EST

    Why Instagram Ads Could be Huge for Facebook's Mobile Empire

    Adweek by Christopher Heine 8/1/14

    Sources close to the situation say the number of advertisers is steadily increasing. So whether the spigot truly opens in six, 12 or 18 months, marketers believe such a move is inevitable and predict it will prompt a cash windfall for CEO Mark Zuckberg & Co. In fact, maybe Facebook should … read more

  • In Case You Missed It July 2014

    By Mike Walter, VP, Strategic ServicesWednesday, Jul 30, 2014 12:33 PM EST

    Borrell: 2014 Political Dollars

    Inside Radio

    Radio executives know how very important Political ad revenue is to an industry that has been flat for many years. Some have hired political experts to build early relationships and help understand where to dig up that advertising gold. However, a new report released by Borrell and Associates says, as in past years, TV and Cable will benefit the most … read more

  • Breaking Good

    By Patrick Reynolds, Chief Strategy OfficerThursday, Jul 17, 2014 3:46 PM EST

    Originally posted in RAIN News

    “What is truly telling from this year’s list of nominees is the rapidly expanding definition of ‘television’. Quality television is now platform agnostic. We’re watching broadcast networks, basic cable, premium cable, and on-demand Internet services. And we’re watching on flat screens in the home, tablets, and mobile devices. The … read more

  • In Case You Missed It June 2014

    By Mike Walter, VP Strategic ServicesTuesday, Jul 01, 2014 11:47 AM EST

    Consumers Say They Find Personalized Ads More Engaging and Memorable

    Marketing Charts 6/2/14

    Compared to general ads, many consumers find personalized ads to be more engaging (54%), educational (52%), time-saving (49%) and memorable (45%), according to a Yahoo survey of 6,000 respondents aged 13-64. The study also found personalized ads to outperform those that aren’t personalized across … read more

  • In Case You Missed It May 2014

    By Mike Walter, VP, Strategic ServicesThursday, Jun 05, 2014 3:27 PM EST

    Twitter Beats Estimates but Growth Fails to Impress

    USA Today by Mike Snider 4/29/14

    Wall Street has sent a direct message to Twitter: Get more followers.  The social-network giant beat financial estimates for its first-quarter earnings, but fell short of expected growth in number of people using the popular social-media platform.

    As a result, shares of Twitter dropped more than 9% to $38. … read more

  • Vinyl

    By Patrick Reynolds, Chief Strategy OfficerThursday, Jun 05, 2014 3:26 PM EST

    Neil Young. Hippie. Entrepreneur. Futurist. Nostalgist. To say he’s a study in contrasts is a mild understatement.

    He’s also one of my very favorite artists. And “artist” is the operative word.    Maybe it will be an old salt like Young who will lead us out of a false dilemma: you’re with us or against us.Like most of the greats, he always uses the … read more

  • In Case You Missed It April 2014

    By Mike Walter, VP Strategic ServicesTuesday, Apr 29, 2014 3:15 PM EST

    How Advertisers Will Change Their Spending by 2016

    WSJ Blog by Brian R. Fitzgerald 4/7/14

    Mobile is eating up an increasingly bigger share of ad budgets, but advertisers still plan to bulk up spending on television in the years ahead.  Advertisers plan to spend about $31 billion more on the mobile Internet in 2016 compared with 2013, according to data from ZenithOptimedia that was analyzed … read more

  • Marconi‚Äôs Signal Remains Strong Centuries Later

    By Patrick Reynolds, Chief Strategy OfficerMonday, Apr 28, 2014 9:35 AM EST

    Patrick Reynolds is Chief Strategy Officer of Triton Digital. Triton partnered with Edison Research in The Infinite Dial 2014. Born in Bologna, Italy, Guglielmo Marconi would have been one-hundred-forty years old today. Widely recognized as the inventor of Radio, Marconi may have actually set out to perform a different task solving a different problem.    “Every day sees … read more