Blog

  • August 2014 Insights & Trends

    By Triton DigitalSunday, Oct 19, 2014 5:00 PM EST

    Triton Digital has released its monthly digital audio Top 20 Ranker for August 2014. The Ranker is a listing of the top-performing digital audio stations and networks measured by the Webcast Metrics® audience measurement platform. Key findings of the August 2014 Ranker include:

    Compared to August 2013, August 2014 Average Active Sessions (AAS) grew in both the M-F 6A-8P daypart (14.1%) and … read more

  • The State of Programmatic Audio

    By Neal Schore, CEOTuesday, Oct 07, 2014 12:08 PM EST

    Originally posted on Xaxis.

    A typical discussion on programmatic advertising is usually focused on display inventory transacted through an RTB process. With digital video and audio now figuring heavily in the mix, and even non-targetable media such as broadcast and out-of-home being purchased programmatically, the conversations are starting to shift. Let’s take a look at the state of the … read more

  • AMP Promotions Management Tackles Tax Season

    By Donya Sabaghi, Product ManagerThursday, Oct 02, 2014 11:00 AM EST

    Believe it or not, the end of the year is fast approaching, and the AMP Promotions Management team has been hard at work this quarter preparing for the new year. You see, come January, our clients have to deal with the same stressful experience that everyone else in the country does: tax season. That’s right, they have to generate 1099 forms and reports for winners who have won $600 or more … read more

  • In Case You Missed It September 2014

    By Mike Walter, VP Strategic ServicesTuesday, Sep 30, 2014 12:43 PM EST

    Borrell Recasts Its Local Advertising 2015 Forecast

    All Access 9/3/14

    BORRELL ASSOCIATES has recast its 2014 and 2015 local advertising forecast, painting a rosy picture overall but a fairly bleak one for traditional media. Earlier forecasts by BORRELL have shown mixed levels of growth or decline for expenditures on print and broadcast media. “The future we all knew was coming has shown … read more

  • AMP Product Roadmap Webinar Recap

    By Triton DigitalTuesday, Sep 16, 2014 4:07 PM EST

    In case you missed our AMP Product Roadmap webinar on Tuesday, 9/16 at 1pm EST, we are making the below recording available for your viewing pleasure!

    As always, please don't hesitate to reach out to Jennifer Wagner, VP of Product & Engagement for AMP with any questions! read more

  • July 2014 Insights & Trends

    By Triton DigitalThursday, Sep 11, 2014 10:07 AM EST

    Triton Digital has released its monthly digital audio Top 20 Ranker for July 2014. The Ranker is a listing of the top-performing digital audio stations and networks measured by the Webcast Metrics® audience measurement platform. Key findings of the July 2014 Ranker include:

    Average Active Sessions (AAS) grew significantly in July 2014, with the M-F 6A-8P daypart up 20.7% and M-SU 6A- … read more

  • In Case You Missed It August 2014

    By Mike Walter, VP Strategic ServicesThursday, Aug 28, 2014 5:01 PM EST

    Why Instagram Ads Could be Huge for Facebook's Mobile Empire

    Adweek by Christopher Heine 8/1/14

    Sources close to the situation say the number of advertisers is steadily increasing. So whether the spigot truly opens in six, 12 or 18 months, marketers believe such a move is inevitable and predict it will prompt a cash windfall for CEO Mark Zuckberg & Co. In fact, maybe Facebook should … read more

  • In Case You Missed It July 2014

    By Mike Walter, VP, Strategic ServicesWednesday, Jul 30, 2014 12:33 PM EST

    Borrell: 2014 Political Dollars

    Inside Radio

    Radio executives know how very important Political ad revenue is to an industry that has been flat for many years. Some have hired political experts to build early relationships and help understand where to dig up that advertising gold. However, a new report released by Borrell and Associates says, as in past years, TV and Cable will benefit the most … read more

  • Breaking Good

    By Patrick Reynolds, Chief Strategy OfficerThursday, Jul 17, 2014 3:46 PM EST

    Originally posted in RAIN News

    “What is truly telling from this year’s list of nominees is the rapidly expanding definition of ‘television’. Quality television is now platform agnostic. We’re watching broadcast networks, basic cable, premium cable, and on-demand Internet services. And we’re watching on flat screens in the home, tablets, and mobile devices. The … read more

  • In Case You Missed It June 2014

    By Mike Walter, VP Strategic ServicesTuesday, Jul 01, 2014 11:47 AM EST

    Consumers Say They Find Personalized Ads More Engaging and Memorable

    Marketing Charts 6/2/14

    Compared to general ads, many consumers find personalized ads to be more engaging (54%), educational (52%), time-saving (49%) and memorable (45%), according to a Yahoo survey of 6,000 respondents aged 13-64. The study also found personalized ads to outperform those that aren’t personalized across … read more